Franchise-Info

Joe Caruso helps us learn: "Why Most Franchise Sales Miss the Mark—And How Tailored Strategies and Innovation Guarantee Growth When you think about franchise sales, one thing should stand out—no two processes are the same. Every franchise offering is unique, so your approach to sales needs to reflect that uniqueness. But too often, franchisors fall into the trap of borrowing a process that worked for another brand and hoping it’ll work for them. The truth? That approach won’t get you very far. If you want to grow successfully, it starts with communicating a Franchise Value Proposition (FVP) that stands on its own. It’s got to be compelling and aligned with your Consumer Value Proposition (CVP) and Employee Value Proposition (EVP). Your FVP needs to show prospective franchisees why your franchise is the right investment—not just because of your brand, but because of the support, profitability, and long-term vision you’re offering. And don’t forget—prospects need to see your commitment to tech stack innovation and continuous improvement before they’ll feel comfortable putting their money, time, and people behind your brand. Let’s break down what that means for different kinds of prospects, because a one-size-fits-all sales process isn’t going to cut it"...Click-thru to read more on this. https://lnkd.in/eDrFr8VY

Franchise Success: Choosing the Right Attorney to Expand Your Business, Become a Franchisor, and Have a Competitive Advantage By Joe Caruso The path to franchising your business and becoming a successful franchisor requires more than just compliance—it demands strategic foresight and the right legal guidance to expand with confidence. Whether you're a domestic company or an international business looking to enter the U.S. market, selecting the right attorney is essential. The right legal partner will not only help you avoid legal pitfalls but also position your franchise for growth, ensuring you have a competitive advantage in the market. Choosing the best franchise attorney is a critical decision, and there are several key factors to consider when making that choice. When selecting the right franchise attorney from a shortlist of experienced candidates, the business owner should first evaluate relevant industry experience and track record. It’s essential to choose an attorney who has a solid background in working with franchisors in similar industries. This is even more critical for international companies looking to enter the U.S. market, where state and federal franchise regulations can be complex. The attorney’s experience with preparing Franchise Disclosure Documents (FDDs), managing state registrations, and ensuring compliance with U.S. laws will be crucial to your successful entry and expansion. Additionally, reviewing their history of helping businesses navigate the complexities of franchising will provide valuable insight into their ability to support your franchise launch and expansion. While asking others in the franchising community for recommendations can be helpful, it's important to keep in mind that many of these people, though well-meaning, may have only met franchise attorneys at conferences or trade shows. They may have shared a meal or a drink, but often lack direct experience with the attorney’s actual legal work. As a result, their advice can sometimes reflect a subjective vote of popularity rather than an objective, experience-based recommendation on legal skills and outcomes. Another key factor is the "fit and match" of the franchise attorney. While franchise compliance is a crucial consideration, it’s equally important to engage an attorney who has extensive experience drafting FDDs within the same or a closely related business sector. For cross-border expansions, an attorney with experience handling market entry into the U.S. is essential to ensure smooth regulatory navigation. An attorney who specializes in your industry, rather than generalizes across many, is more likely to produce a bespoke, tailored, and custom franchise agreement, structure, and FDD that aligns specifically with your business model. Specialized attorneys bring nuanced knowledge that can ensure your franchise is structured not only legally but also optimally for your particular market...Click-Thru to get the rest." https://lnkd.in/e-R597Zr

Get your seat to hear William (Bill) Edwards, CFE Ned Lyerly Joe Caruso Michael (Mike) Webster PhD talk Best Practices for Global Franchising in this installment of the International Franchising Series.

Modern Market's First Franchisee Buys the Concept Emilee Wentland Franchise Times Modern Market Eatery’s first franchisee took being an owner to the next level when it acquired the 29-unit chain this month. “We were their first franchisee, and built a couple stores,” Thrive Restaurant Group CEO Jon Rolph said. “We just believe the same thing we believed two years ago. It’s a brand that’s on trend, it’s in a space where we’re gonna see a lot of future growth inside this industry.” Thrive signed a deal with Modern Market in 2022 to open 41 units. The confidence in that growth comes from consumers looking for healthier, fresher options—and the flavors, Rolph said, are a huge contributor. “We’re on trend, what people want and it enhances their areas,” he said. “We’ll continue to grow that way.” Modern Market’s locations are in Kansas, Texas, Colorado, Indiana, Missouri, Georgia and Massachusetts. Thrive purchased Modern Market from Qdoba’s parent company, Butterfly Equity, which won the Franchise Times Deal of the Year award earlier this year for its acquisition of the Mexican fast-casual franchise. “We really didn’t ever foresee the opportunity to buy the whole concept, but when Butterfly decided they wanted to focus on Qdoba—and we’ve got a great relationship with all of them—it was the logical step for the brand," Rolph said. Thrive signed a deal earlier this year with Qdoba to open 30 restaurants in the Carolinas. Thrive hit No. 37 on the Franchise Times Restaurant 200 with more than $300 million in sales in 2023. After this acquisition, the company operates 194 restaurants nationwide. The franchisee owns a few other concepts, such as Bakesale, Carlos O’Kelly’s and HomeGrown, the latter of which Rolph said “has a strong potential to franchise.” Thrive has done a mix of acquisitions and new openings to grow its portfolio in the last six years. The group bought five Applebee's Neighborhood Grill + Bar’s stores in 2018 (now it has 139) and three Modern Market units. https://lnkd.in/eJvtuQmb

George Brontén writes on the "The Psychology of Assumptions and How They Impact Sales" "Assumptions are an essential part of human nature. We all make them, whether it’s assuming that your political candidate means what they say or that your car will start in the morning, we may not all make the same assumptions, but we all make assumptions." https://lnkd.in/eepwfAN4

Get your seat to hear William (Bill) Edwards, CFE Ned Lyerly Joe Caruso Michael (Mike) Webster PhD talk Best Practices for Global Franchising in this installment of the International Franchising Series.

Franchise-Info is hosting Global Franchise Expansion Strategies: Best Practices with a Focus on Spain. Make sure to attend it on October 30.

Subway to expand footprint in Europe, South America Zachary Russell Chain Store Age Quick-serve sandwich giant Subway is touting its international expansion efforts. The company, which was recently sold to private equity firm Roark Capital for nearly $9.6 billion, says that over the past three years, it has signed more than 20 master franchise agreements, resulting in over 10,000 future restaurant commitments and contributing to over 40% of the brand's new restaurant openings this year. Seven of the 20 master franchise agreements have been signed in 2024, marking Subway's entry into Paraguay and Mongolia and significantly expanding its presence across France, the Czech Republic, Luxembourg, Belgium, Switzerland, Liechtenstein, Brazil, El Salvador and Guatemala. In total, Subway says these agreements will result in 2,000 future restaurant commitments, with more agreements expected before the year's end. The brand is on track to more than double the number of new restaurant openings in 2024, compared to 2019 (pre-COVID). "Subway's global growth strategy of partnering with well-resourced, experienced multi-unit operators is proving to be successful," said Mike Kehoe, global chief development officer at Subway. "By working with the right partners, we are making significant strides in modernizing our brand image with both new and remodeled restaurants, improving our overall guest experience, and growing digital sales." In addition to its international growth, Subway is also focused on strengthening its non-traditional business, which accounts for approximately one quarter of its global footprint. This includes signing new and expanded development agreements with convenience chain Love's Travel Stops, and strengthening long-term retail relationships with leading companies, such as Walmart and Aramark. Subway is also growing its presence in airports with franchise group Areas in Mexico and Spain, as well as on college and hospital campuses. "Subway's flexible format allows the brand to fit into various retail spaces, with low investment requirements, making it an ideal opportunity for a multi-unit franchisee or national partner looking to expand their portfolio," added Kehoe. https://lnkd.in/eq7dHsQw Subway has nearly 37,000 restaurants across more than 100 countries, making it one of the largest restaurants in the world.