Freestar

We are #hiring a Designer to join our in-house Marketing team! This position is ideal for an ambitious self-starter who wants to take charge and truly own something - where their impact and the results of their work will be seen. If you want to be part of a dynamic and collaborative team, where you can roll up your sleeves and make an impact- this is the role for you! Apply today or share this post with your network: https://lnkd.in/gPZAUskv #marketing #newrole #openrole #werehiring #designer #graphicdesigner

📣 A brand new episode of Blood, Sweat & CPMs dropped today! 📣 Tune in as we welcome Lucy Rogers, Senior Director of ATS Channel Partner and Publisher Development at LiveRamp, for an insightful conversation with host, Kurt Donnell. Together, they explore how publishers and marketers are adapting to a cookieless world, delve into the benefits of LiveRamp's Authenticated Traffic Solution, and discuss the evolving role of AI in shaping the future of the industry. You don't want to miss it! Tune in here: https://lnkd.in/gFs87X4f #podcast #adtech #cookielessworld #cookies #publishers #marketer #liveramp #traffic #audience #ai #adtech #advertisingtechnology #monetization

Did you know October is Cybersecurity Awareness Month? 🔒 At Freestar, we're dedicated to helping publishers stay ahead – not just in monetization, but also in providing a safe, secure digital experience for their audiences. Cybersecurity is crucial in the ad tech world, where data privacy and ad integrity impact everything from user trust to site performance. We’re proud to prioritize best practices in protecting user data and ensuring our publishers have the tools to maintain secure ad environments. We’re building a more trusted and resilient digital ecosystem by working together across our teams and partners. #cybersecurity #cybersecurityawarenessmonth #digitalecosystem #privacy #compliance #identity #publisherfirst #publishers #digitalexperience #audience #adtech #adtechnology #dataprivacy #freestar

Exciting news! Freestar is redefining programmatic direct deals with a new curation strategy developed in partnership with Audigent called Premium Priority Deals (PPD), which officially launched at the Prebid Summit in NYC last month. The PPD approach gives buyers a “priority lane” to high-viewability, high-attention inventory that usually flies under the radar in open auctions. For advertisers, this means more transparency and access to mid-tier inventory that performs like premium, while our publishers gain the opportunity to attract larger programmatic display budgets without needing vast direct sales teams. Our CRO, Heather Carver, describes PPD as a powerful tool for delivering more value and unlocking new demand for publishers, shifting ad budgets from walled gardens to open-web publishers who need it most. Thank you to Anthony Vargas and AdExchanger for highlighting this exciting new chapter for Freestar! Read the full article for more insights: https://lnkd.in/eSZwfEMf

ICYMI: Our webinar, Maximizing Revenue in Q4, is now available on-demand, and we've compiled the Top 5 Key Takeaways from the discussion to help you finish the year strong! In this insightful session, our expert panel covered essential strategies that publishers can use to make the most of high-traffic periods and optimize ad performance in the final stretch of 2024. Whether you're focused on refreshing high-traffic content, understanding advertiser spend trends, or adjusting your ad layout for maximum impact, our webinar is packed with actionable tips. Don't let these insights slip by—there's still time to make an impact before the end of the year: https://lnkd.in/g3p8zR6j

Last week was pretty awesome! We flew team members to NYC from all over the world for our Publisher Tech Advisory Board meeting. We brought in our very own: Michael Barnaby to discuss all things ML/AI and how our 25 million weekly experiments are impacting the bottom line for publishers. Amanda Nagode and Jamie Murphy to preview the roadmap of products we are releasing including our new SAAS offering and A/B testing tools. Nic Gallardo and Jared Canova to gather insights from publishers and listen to what problems they are trying to solve going into 2025. Mark Dixon to discuss all things identity and audience. Thank you to all the publishers that came out to this special event, including our special guest speaker, the one and only Andrew Kraft.

Join us on Oct 22nd at 10:00 am PST, 1:00 pm EST for an exclusive webinar with Freestar’s VP, Demand Partnerships, Shaina Lam, VP, Customer Success, Jessica Sims and VP, Audience Strategy, Lindsay Valdez as we discuss how to maximize revenue with Freestar in Q4 and into 2025. Register here: https://lnkd.in/grt2B9XS

Our latest blog, Maximizing Q4 Ad Revenue: A Guide, Part 2, is live now! 🎉 In this post, we dive deeper into essential tactics like: ✅ Refreshing high-traffic content ✅ Direct PMPs and advertiser spend trends ✅ Optimizing ad layouts and leveraging Freestar’s white-glove support Read more here: https://lnkd.in/gVxQ4HNB PSA: If you're looking for practical insights on making the most out of this crucial quarter, don’t miss tomorrow’s webinar where we’ll cover these topics in-depth with our industry experts: 🔹 Lindsay Valdez, VP of Audience Strategy 🔹 Shaina Lam, VP of Demand Partnerships 🔹 Jessica Sims, VP of Customer Success 🗓️ Date: Tomorrow, Oct 22nd 🕒 Time: 10 AM PST | 1 PM EST 👉 Register now for your last chance to join: https://lnkd.in/gYBV3VCu

🚀 Last week, we brought together some of the brightest minds in publishing for another successful Freestar Publisher Tech Advisory Board meeting in New York. It was an impactful day filled with game-changing discussions, insights, and feedback that will drive innovation at Freestar and shape the future of our industry. A huge thank you to all the publishers who joined us and contributed to these important conversations: 📢 Jana Meron (The Washington Post), Gabriel DeWitt, Sophie Garson (Yahoo), William Won (Brainly), Scott Both (Hearst Magazines), Michael Irenski (Hearst Newspapers), Amanda Gomez (New York Post), Chris Garcia (The E.W. Scripps Company), Chris Moore, Roey F. (Publishers Clearing House (PCH) Media), Kitty Elwyn, Erin Pecchia (Major League Baseball (MLB)), Jeff Olson (Apartment Therapy Media), Phil Andraos, Josef Najm (Reuters), Michael Cascio (Reach plc), Michael Tardif (Sourcetop), Andrew Kraft, Brendan Cleary (Arena Group), Michael Persaud (Daily Mail), Michelle Kim (NBCUniversal), Jody Rones (GAMURS Group) We’re excited about what’s to come, including an exciting new product coming soon. Stay tuned for more! 🚀 👀

Big week for Freestar at #PrebidSummit NY! 🗽 We had the opportunity to contribute to some great conversations about the future of ad tech. Our VP of Engineering Ad Platform, Nic Gallardo, and our CRO, Heather Carver, both spoke on panels, sharing their insights alongside industry leaders from Audigent, Magnite, ID5.io, Microsoft, LiveRamp, and more! A big thank you and congratulations to Prebid.org for hosting another successful summit! We’re proud to be part of these important discussions and look forward to continuing to push innovation forward. 💪 📸 : THE/ CREATIVE DISTRICT