Fresh

In celebration of Hispanic Heritage Month 2024, with the theme of Pioneers of Change, fresh partnered with our sister brand, MAKE UP FOR EVER, to highlight some of our very own pioneers and voices from the Hispanic and Latinx community. Juliana Hendershot, VP, Global Consumer Marketing, and Mario Carrion-Ruiz, Senior Manager, Visual Merchandising and Store Design, represented fresh, and EDDIE DUYOS, Sr. Manager, Pro Artistry, Product Co-Creation and Dulce Duran, VP NA Marketing and Operations represented Make Up For Ever by sharing their career journeys, and how they amplify and celebrate their identity through the work they do every day. We concluded the morning by networking over coffee and treats, all supplied by local Latinx vendors: Nadas Empanadas and Héctor Carvajal at Don Carvajal Café. Thank you to Chantelle Nasri, Hallie Gersten, and Renee Azar and the fresh DEIB Council and Make Up Forever for hosting the event! #hispanicheritagemonth #skysthelimit #freshfamily

As we embrace our Core Value of Fresh Family, fresh HQ/NA has launched the “fresh Culture Club”: a recognition program designed to celebrate our fresh family members who embody fresh as a values based organization! Each month, our employees are encouraged to nominate a fresh team member that exhibits our Core Values and Competencies in their daily work. We are thrilled to congratulate our September and October ’24 Culture Club Nominees: Micol Foa, Lesli Fonte, Hannah Ratzlaff, Jennifer Roethke, Mary Elizabeth Hoffman, Ivy Royandoyan, Caroline Vix, Madeleine Thornburg, Shelbie Vermette-Grant, Camille Garcia, Brittany (Uhal) Voznyuk, Wei Huang, Farah Grainger A big thank you to the those that nominated their talents: Dominique Santos, Imani Heron, Hyang Berg, HENRY MARK, Amber Nowicki, Sofia Pelletiere, Sandrine Briatte #freshfamily #skysthelimit

'Sky's the Limit' for the fresh Canada team! We are thrilled to highlight the incredible activations driven by our very own Shelbie Vermette-Grant, Andréa Sabeh, Amanda LeBlanc, Hannah Rose McKie, and Maritza Prieto. Thank you to our Canada Brand General Manager, Sandrine Briatte, for championing fresh and leading the team through a successful Summer 2024! #skysthelimit #freshfamily

At fresh we are rooted in our core values, one of these being ‘Fresh Family’! We embody this as a community where people come first and we are united in shared beliefs built on acceptance and respect. Our fresh Europe team took the opportunity to put this core value into action through their first annual “Weekare”, a week dedicated to giving back to their community through food distribution and workshops at a senior living facility. Hear from two of our fresh family members, Emma Deschamps, Marketing Project Manager and Emma Delorme e-Commerce Manager, on how “Weekare” connected them to our core value of ‘Fresh Family’: Emma DESCHAMPS “It was a great opportunity to take part in one of the Weekare workshops. On top of the very special activity and the smiles and warm thanks of the people we visited, it was wonderful to spend time with colleagues outside the workplace, to create beautiful memories and to remember the strong values we want to embody at fresh: sharing, acceptance and respect.” Emma DELORME “This was a special moment of sharing with the residents of the senior living facility! It was great to take the time to meet new people and care for others in our community. The heartwarming appreciation at the end of the afternoon made me very proud to be part of the Fresh Family!” #freshfamily #fresharoundtheworld #skysthelimit 

#fresharoundtheworld: featuring our fresh China Teams! Our teams across Brick and Mortar, E-Commerce, Training, Marketing, Visual Merchandising, as well as partners from LVMH BPC came together for a national brand meeting in Shanghai! Our General Manager Yan WANG and the leadership team shared their plans and inspiration for driving sales for a successful second half. The team also celebrated several team members, highlighting the top sellers from different areas! Congratulations to the fresh China team on an energizing national brand meeting! #freshfamily #skysthelimit 

As we visit #fresharoundtheworld, our Travel Retail APAC team held their fresh Beauty Indulgent Experience seminar for Travel Retail APAC Beauty Advisors in Vietnam! With the event theme, “Fresh Power, Together We Make a Difference 因为有你，我们同心共赢”, one-hundred and twenty Beauty Advisors came together to share, learn and celebrate milestones! Throughout the three days, Beauty Advisors heard from the Travel Retail leadership team during strategic plenary sessions, wellness workshops, brand story workshops and fun-filled team-building activities. A highlight was the sensorial garden themed gala dinner presenting the spectacular Beauty Advisor performances in their first-ever ‘fresh Got talent’ competition. This was a great moment of togetherness to refresh and re-energize everyone with renewed spirit to soar Travel Retail to even greater heights! Thank you to our Travel Retail APAC team leaders Ariel Yak, Cherrie Chan, Caroll Li, Rady Tsoi, Kelvin Yeung, Valerie Chen, Tracy Chiu and our HQ partners, Nadine KHEIRALLAH, Hyang Berg! #skysthelimit #freshfamily #fresharoundtheworld

In 2020, fresh committed to celebrating our brand anniversary as a global day of DEIB, ensuring we are fostering DEIB in all that we do. Last week, fresh held our fourth annual DEIB Day Celebrations to reaffirm our dedication to celebrating diversity, pursuing equity with intentionality, and practicing inclusion to create a space where everyone feels they truly belong.    As DEIB is embedded globally, we kicked off with our global markets showcasing their programs fostering belonging through events such as: heritage month celebrations in North America, International Women’s Day Panels in Travel Retail/APAC, a partnership with Harrods for Pride month in the UK, Building Belonging brainstorm sessions in Korea, and surveys to strengthen a feedback culture in China.   Additionally, our HQ and North America Corporate populations, together as one in NYC, held a session on intersectionality and the importance of authenticity at work. Underlining the courage it takes to be ourselves in a professional setting, we explored the benefits of bringing our unique perspectives and life experiences to our collective table.   It wouldn’t be a celebration at fresh without finding ways to connect, and we closed out our DEIB week with our Summer Party which included honoring our LVMH tenure award recipients - a perfect way to celebrate our talents after a day focused on personal growth and understanding! Congratulations to this year’s award recipients!   #freshfamily #skysthelimit

In celebration of Pride Month 2024, we highlight two members of our fresh family who led impactful events this month by uniting our teams and bringing to life our core value of Passionate Integrity. At fresh, we define Passionate Integrity as: Taking ownership of our actions and our impact, choosing courage over comfort, and using our authentic voice to do the right thing for our people, our brand and the community.   In the UK, our Head of Education for the UK and Europe, Caglar Odabasi , represented fresh in partnering with the Harrods LGBTQIA+ Network to host an empowering Pride panel and masterclass designed to help guests love the skin they’re in - discussing skin, body and soul - and learn hints and tips for boosting skin and confidence. In asking Caglar how leading in this event furthered the fresh core value of Passionate Integrity, he shared “At fresh we stand up for what we believe in and we are passionate to share it with the world. I have always felt that the diversity and individuality were always welcome during my 20 years at fresh. Sharing my own experiences and representing fresh in this event was a true example of this and I felt honoured.”   In New York City at fresh HQ, our Director of Global Communications, Kyle Schaffler partnered in leading an energizing event with Drag Trivia, a Drag Show as well as Drag Q&A for a moment of learning, reflection and celebration. Kyle shared how he connects his work to Passionate Integrity: “I’ve had the opportunity to celebrate three Prides at fresh. Using this platform is not just a celebration but also demonstrates fresh’s continual commitment to people. In essence, each of our Pride events is a testament to fresh’s steadfast dedication to doing what is right, both within our internal community and in the broader context in which we operate. I am lucky to work at an organization that supports all people regardless of gender, race and sexual orientation–where my authenticity is encouraged and celebrated”   Thank you to Caglar and Kyle for your leadership and commitment to learning, unity and belonging.   #skysthelimit #freshfamily #fresharoundtheworld

Join us tomorrow from 11:00AM to 6:00PM at our fresh Union Square Store for a special shopping event in support of the Hetrick-Martin Institute! 

The Fresh Europe team is delighted to share their annual “Fresh Day”, celebrated last week! This year featured two great events: The team participated in a "Climate Fresk" workshop which highlighted environmental challenges and sharpened ecological awareness on both a professional and personal level. Additionally, the team hosted a corporate "Olympics", in anticipation of the 2024 Olympics taking place in Paris. In the spirit of teamwork and continuing to strengthen the fresh Europe family, together they crossed the finish line to a greener future during “Fresh Day 2024!” Thank you to Albane de La Selle, Alexandra Cahu, perrine prevost, Agathe Bernardot for organizing this celebration! #freshfamily #fresharoundtheworld #skysthelimit