Freshpaint

A federal court recently vacated a narrow part of HHS’ guidance on third-party web trackers. What does it mean and how should you react to it? 🤔 Our Co-Founder and CEO Steven🚀 F. breaks down the ruling—and what it means for healthcare organizations—in our latest blog. Here’s what it covers: What events led to the lawsuit What happened in the judge’s order Possible outcomes from the ruling 5 privacy concerns for healthcare moving forward Get the link to the full article in the comments below 🔗

🥂 Unwind & Connect with Healthcare Marketers at #SHSMD24! 🥂 Join us for a night of connection and fun at Freshpaint's Mixer on Mon. Oct. 14 from 7-10 PM at Peaks 27th Floor Lounge at the Hyatt Regency Denver. Meet healthcare marketing leaders, exchange strategies, and enjoy apps & drinks with a view!🏔 Sign up for the mixer now: https://lnkd.in/gtsWr3SY

☕ Skip the boring conference coffee – come grab an espresso at Freshpaint's Booth #700 at #SHSMD24! ☕ Freshpaint is bringing the energy to Booth #700 at SHSMD with our very own Espresso Bar! Swing by on Mon. Oct. 14 from 10 AM - 5 PM for a freshly brewed pick-me-up and connect with healthcare marketing leaders while you’re at it. Let’s chat about the latest trends, share strategies, and fuel up for the rest of the conference. Who says networking can’t be fun (and delicious)? See you at Booth #700 for good coffee and even better conversations! 🤝 Sign up for a reminder: https://lnkd.in/gGfMJdqu

🤝 Connect with Freshpaint and Healthcare Marketing Leaders at #SHSMD24...and Join Us for Dinner! 🍽️ Join Freshpaint and healthcare marketing leaders from St. Elizabeth Healthcare and Virtua Health for a Michelin-star dinner at Guard and Grace on Oct. 13 at 7 PM! This is your chance to connect in real life, compare strategies, and share insights with top minds in Healthcare. Don’t miss out — RSVP today and we’ll even cover your Uber! 🚗 🍽️ 🗓 Sun. Oct. 13 ⏰ 7:00 PM 📍Guard and Grace 1801 California St, Denver, CO 80202 ✅ RSVP: https://lnkd.in/gNqrGjq4 Plus, while you’re at SHSMD: ➡️ Visit us at Booth #700 for an Espresso ☕ ➡️ Catch our Sunrise Session on Oct. 14 @ 8 AM ➡️ Join us at our Mixer on Oct. 14 @ 7 PM at Peaks Lounge Get all the details here: https://lnkd.in/gGfMJdqu

🚀 Putting privacy first doesn’t mean sacrificing results. In fact, it’s the key to unlocking serious growth. We recently partnered with Cardinal Digital Marketing to help their clients put privacy first while maintaining marketing excellence. The results? A 70% Cost-Per-Lead reduction for one healthcare organization. Learn how we did it: https://lnkd.in/epfyxWYc

Join our community of healthcare marketing leaders at SHSMD 2024! Catch Freshpaint throughout the Society for Health Care Strategy & Market Development (SHSMD) Connections Conference where we're bringing together top minds in healthcare marketing to share insights, strategies, and experiences that will shape the future of the industry. Whether you’re looking for expert advice, networking opportunities, or just a great cup of coffee, we’ve got you covered! Here’s what we’ve got lined up....

Could your marketing team survive if your cost-per-lead (CPL) increased by 8x?   It'd be really difficult for any organization to overcome that, let alone healthcare, where marketing budgets are constantly squeezed.   But that has repeatedly happened in healthcare when organizations remove risky ad trackers without a privacy-first solution in place to replace those trackers.   Here are a few data points to drive it home: 👉 A national dental network experienced an 8x increase in CAC after removing ad pixels.  👉 Similarly, the country's largest allergy and asthma practice saw its CPL jump $300. 👉 A behavioral healthcare provider saw Cost-Per-Acquisition (CPA) spike by 70%. It's a story we hear over and over again. Fortunately, that's exactly what Freshpaint solves.    Get the full scoop here: https://lnkd.in/eHtgzftY   (Bonus! At the bottom of that article, you'll find a CPL calculator that allows you to see how removing ad pixels could affect your advertising budget.)

In case you haven't heard, we’re hosting a private dinner at The Progress in San Francisco next week and YOU are invited! 🍽️✨ We'll even cover your Uber ride ($50 Uber gift card available for attendees) 🚗 Enjoy a great meal, connect with industry peers, and dive into important conversations—no sales pitches, just pure insights and networking! 🙌 📅 Date & Time: Thurs., Sept. 19, 2024, 6:30 PM 📍 Location: The Progress, San Francisco, CA Spots are limited, so check out the link below and register now! ⬇ #HealthcareMarketing

What *actually* happens when you implement privacy-first marketing? You're able to restore the data loop that ad platforms need to operate without sharing any sensitive data with those ad platforms. The result? A 70% decrease in Cost-Per-Acquisition. Get the full scoop 👇

Data privacy regulations feel a bit like whiplash these days. Just when you think you're focused on one regulation, you're quickly forced to pivot and react to another.   One moment, you're keeping an eye on HIPAA, and then out of nowhere, CCPA blindsides you. Before you can even catch your breath, you hear something off to the side—“watch out, it’s the Video Privacy Protection Act!” It’s a constant struggle to stay on top of the shifting landscape.   So, what’s the solution? Durability. The key is to build a strategy that isn’t just reactive to the latest regulation, but proactive and flexible enough to protect patient and consumer data across multiple laws, emerging technologies, and evolving requirements.   Your approach needs to withstand the regulatory twists and turns, so you stay compliant no matter what’s thrown your way.   Learn all about it here: https://lnkd.in/eMDKYsdy