Freshpaint

HIPAA guidelines make it nearly impossible for healthcare organizations to effectively use digital advertising platforms in the same way other industries use them. The guidelines block the use of traditional tracking technologies because those technologies automatically collect Protected Health Information (PHI). But those tracking technologies are essential for feeding data back to ad platforms like Google Ads and Meta to optimize ad performance, targeting the right audiences, and driving down costs. As a result, healthcare providers often make the decision to advertise without ad trackers, which causes metrics like Cost-Per-Lead (CPL) to skyrocket to an unsustainable level. That's exactly the path Allergy Partners PLLC chose to take, and as a result, their CPL skyrocketed to $300. Here's the story of how they brought it back down to $12 with the help of Freshpaint.

Marketing teams at healthcare organizations are facing intense pressure. With shrinking budgets and rising expectations, they’re being asked to do more with less, all while navigating complex privacy regulations like HIPAA. For Boston University’s Henry M. Goldman School of Dental Medicine (BU Dental), this pressure reached a critical point when The University’s compliance team notified them that their analytics tracking tool was being shut off overnight—potentially crippling their marketing efforts. Rather than back down, BU Dental’s Assistant Director of Marketing, Julie Elias, embraced the challenge, determined to find a solution that would allow them to continue reaching their audience while maintaining strict privacy compliance. Get the full story 👇

🤠 Y’all Ready to Connect in ATX at our Freshpaint LIVE Dinner at #HCIC2024? Escape the HCIC hustle for an evening and join Freshpaint & MoreVisibility on Tuesday, Nov. 12, at 7:00 PM at Dean’s Steakhouse in the JW Marriott Austin for an exclusive dinner designed to bring together healthcare marketers like you. Enjoy relaxed conversations (no sales talk!), and the chance to connect with peers who are just as focused on healthcare marketing strategies as you are. Recharge, share insights, and build genuine connections with industry leaders! Reserve your spot for the Freshpaint LIVE Dinner here: https://lnkd.in/gA-nvu6m P.S. Stop by our booth #130 on Nov. 12 for FRESHspresso from 9 AM - 4 PM☕️See you there! #HCIC2024 #FreshpaintLIVE

Freshpaint LIVE in LA kicks off in T-Minus 30 minutes as the Los Angeles Rams take on the Minnesota Vikings at SoFi Stadium and Hollywood Park! 🔵🏈🟣 We’re bringing together a stellar group of healthcare marketing leaders to join our growing community of champions 🥇Check out where we are headed next: https://lnkd.in/gEHuqMP9 #thiscouldbeyou

Healthcare data privacy isn't only for the providers. It matters for payers, too, especially for the marketing teams at payers. With ad tech and web trackers built into nearly all marketing tools, accidentally sharing Protected Health Information with unauthorized destinations has become too easy. To help payers get up to speed, and protect their marketing data from HIPAA violations, we're partnering with Alston & Bird's Jennifer Pike to host a webinar with AHIP. Get all the details and sign up here: https://lnkd.in/gd9R5pbq

✨ Day 1 at #SHSMD24 was a success! ✨ We kicked things off with a great day of connecting with #HealthcareMarketing leaders and capped it off with our Freshpaint LIVE Dinner at Guard and Grace in Denver! It was so exciting to see our growing Freshpaint community come together – from longtime customers to new faces, everyone brought such great energy to the table. We’re all about building a space for real conversations and connections, and last night was a perfect example of that. A huge thank you to everyone who joined us – the Freshpaint LIVE community is thriving because of you! As we dive into Day 2, don’t forget to swing by our booth #700 for an Espresso from 10AM - 5PM ☕ and catch us tonight at the 27th Floor Peaks Lounge at the Hyatt Regency in Denver for our Freshpaint LIVE mixer at 7 PM. Sign up for the mixer now: https://lnkd.in/gtsWr3SY

🥂 Unwind & Connect with Healthcare Marketers at #SHSMD24! 🥂 Join us for a night of connection and fun at Freshpaint's Mixer on Mon. Oct. 14 from 7-10 PM at Peaks 27th Floor Lounge at the Hyatt Regency Denver. Meet healthcare marketing leaders, exchange strategies, and enjoy apps & drinks with a view!🏔 Sign up for the mixer now: https://lnkd.in/gtsWr3SY

☕ Skip the boring conference coffee – come grab an espresso at Freshpaint's Booth #700 at #SHSMD24! ☕ Freshpaint is bringing the energy to Booth #700 at SHSMD with our very own Espresso Bar! Swing by on Mon. Oct. 14 from 10 AM - 5 PM for a freshly brewed pick-me-up and connect with healthcare marketing leaders while you’re at it. Let’s chat about the latest trends, share strategies, and fuel up for the rest of the conference. Who says networking can’t be fun (and delicious)? See you at Booth #700 for good coffee and even better conversations! 🤝 Sign up for a reminder: https://lnkd.in/gGfMJdqu

🤝 Connect with Freshpaint and Healthcare Marketing Leaders at #SHSMD24...and Join Us for Dinner! 🍽️ Join Freshpaint and healthcare marketing leaders from St. Elizabeth Healthcare and Virtua Health for a Michelin-star dinner at Guard and Grace on Oct. 13 at 7 PM! This is your chance to connect in real life, compare strategies, and share insights with top minds in Healthcare. Don’t miss out — RSVP today and we’ll even cover your Uber! 🚗 🍽️ 🗓 Sun. Oct. 13 ⏰ 7:00 PM 📍Guard and Grace 1801 California St, Denver, CO 80202 ✅ RSVP: https://lnkd.in/gNqrGjq4 Plus, while you’re at SHSMD: ➡️ Visit us at Booth #700 for an Espresso ☕ ➡️ Catch our Sunrise Session on Oct. 14 @ 8 AM ➡️ Join us at our Mixer on Oct. 14 @ 7 PM at Peaks Lounge Get all the details here: https://lnkd.in/gGfMJdqu

🚀 Putting privacy first doesn’t mean sacrificing results. In fact, it’s the key to unlocking serious growth. We recently partnered with Cardinal Digital Marketing to help their clients put privacy first while maintaining marketing excellence. The results? A 70% Cost-Per-Lead reduction for one healthcare organization. Learn how we did it: https://lnkd.in/epfyxWYc