Frost & Sullivan's Brand and Demand Solutions

If you watched the Emmys this past Sunday, you saw shows like Shogun, The Bear and Baby Reindeer receive the most acclaim. Shows that have no a-list stars, one that is foreign language, one that deals with really heavy topics and yet all came out on top. Why? Because calculated risks were taken. And the end result was that the audience responded to those risks by not only viewing in large numbers, but then getting others to view by telling those in their social circle to do the same. When looking at events for 2025, this is the lens we see them through. Take calculated risks, create new opportunities, travel to new places, expand the horizon of your prospects and customers by bringing them into your world and keeping them on their toes. View the Top 5 Event Strategies for 2025 here: https://lnkd.in/gbQbvDdH #events #marketing #thoughtleadership #strategy

One of the things Brand & Demand loves to do is bring people together. Being that bridge is our DNA. We recently brought CX leaders together in Zurich to speak around challenges and successes within that very field. A huge THANK YOU to the thought leaders who joined us in Switzerland: Aline Borges Anne-Sophie Xu-Guitton Felix Kaiser Heiko Kuhn Henriette Jehnert Ian Ballantyne Lea Marmet Luis Bosshard Nahuana Kalil, MBA Simon Smit Our goal is simple: never stop building those bridges, creating connections and strengthening thought leadership around the world. To view our Executive Think Tank Dinner program, visit here: https://lnkd.in/gRei9kXk Thank you to Danielle Floyd for her leadership during this event. #inpersonevents #thoughtleadership #cx #customerloyalty

In a recent survey we conducted (results coming soon), a few pieces of feedback were quite clear. A vast majority of respondents looked at B2B marketing as challenging, oversaturated and quite often difficult to cut through the noise with. Crafting narratives that stand out in today’s world is not easy. While everyone is hyper focused on the election in a couple months, the business of everything else cannot just stop. Your message must continue, and it must continue in formats that are relevant to your audience. Take a look (https://lnkd.in/gRSZUznH) where we explore the Top 3 ROI Bridge Opportunities for you to tell your story and cut through the noise in a format that reaches your audience. #b2bmarketing #storytelling #2024election #demandgeneration

In speaking with more than 100 marketing thought leaders over the last year, a consistent theme emerged: D2C strategies being brought into the B2B sphere were a primary focus. And really it makes a lot of sense because while yes, B2B marketing may slightly differ from D2C, the buyers are still people and exhibit the same behaviors they would in a D2C setting. Also, increasingly you have to meet your buyers where they are and that means venturing into new avenues that may seem outside of the box, or those never before explored. Take a look below at a few popular areas B2B companies are incorporating D2C tactics. #2024marketing #thoughtleadership #d2c4b2b #b2bperformance

Today we do a bit of Forward Thinking and take a look at your Future Funnel. With buyer demographics shifting over the next few years, the targets you're looking to reach will be accessible in very different ways and maintain very different expectations. Are you ready? #2024marketing #thoughtleadership #futurefunnel #demandgen

Did Your 2024 Marketing Projections Come True? It’s always great to look back and see whether or not the projections of the past materialized in the present. So, today we wanted to share a few videos from 2023 on how marketing thought leaders were approaching strategy around the recession, content, ABM, events and ultimately projections for the future. https://lnkd.in/g9fJYg4X With so much of the last few years being unprecedented, what marketing outlooks have stayed true & which have taken a sharp left turn? Take a look! Thank you to our thought leaders featured in these videos! Genefa Murphy, PhD John Macario Emily Flanigan Liz Jafari Mirva Saarijärvi Somil Aggarwal Heike Neumann Suresh B. Ranga Bodla Stephen Greene Irina Nechaeva Keith Pearce Joe Schwartz Kimberly Kaminski Mark de Bruijn Ravi Shankar K Unnikrishnan KP Ankesh Sagar Satinder S Juneja Ishha Bawa Vinayak . Anna Koh Aw Beng Teck Lee-Na Ang Rene Calitz (nee Whittington) Sunita Kishnani Nicki Soffe Cynthia G. Neha Gianchand Udit Agarwal #marketing #marketingprojections #thoughtleadership #2024marketing

Welcome to The Feedback Loop! Click here: https://lnkd.in/gfih-r8j Brand & Demand has spent the last year bringing senior level marketing leaders together and our goal is always to add value. So, we’re launching The Feedback Loop designed to bring marketing insights to each and every individual who is on this journey with us. Monthly, we’ll come to you with a quick less than 1-minute questionnaire regarding a marketing topic. All responses are anonymous and reported in aggregate. We’d love for all of our connections to take part and if you know of any senior level marketing thought leaders you’d like to send this to, please do so. The more feedback, the merrier. The goal will be to release any data in the following month a questionnaire is launched. Once again, thank you for taking part & welcome to The Loop! Troy O'Bryan Pamela Preston Mariana Cogan Debjani Gupta Kelly Liu Sarah Green Amol Gaikwad Gretchen Hoffman Miguel Zarraluqui López Vidyullatha Prakash Ashley Harrington Nicole Szigeti Zohria N. Stacey Cole Milouni Sheth Adam May David Van Everen Christine Otts Natalie Heckendorn Crystal Miceli Holly Simmons Lisa Strazzante Marcelo Prado Sydne Mullings Craig Rones Angelos Kottas Megan C. Ruth Epps Gino Palozzi Ashish Dubey Shalabh D. Madhavi N. Elizabeth Tobey Sonya Hansen Karl Van den Bergh

Over the last year, Brand & Demand has had the pleasure of sitting down with more than 100 CMOs, VPs and other Senior Level Marketing Thought Leaders to get their expertise on everything marketing. We analyzed those conversations to create the Top 10 Strategies for 2025 Marketing, something you’re no doubt planning right now. Take a look: https://lnkd.in/gHFHWi5c A huge thank you to the MANY marketing thought leaders who added their perspective and knowledge to our conversations over the last year. We couldn’t do it without you. Looking forward to the next 100! Karl Van den Bergh Troy O'Bryan Sarah Green David Van Everen Stacey Cole Christine Otts Sonya Hansen Milouni Sheth Mary Kay Evans Lisa Florian Avillez Natalie Heckendorn Mariana Cogan Marcelo Prado Sydne Mullings Ashley Harrington Zohria N. Megan C. Jayyanto Bhattacharjee Debjani Gupta Adam May Amy (Baker) Coates Stacy Shorter Miguel Zarraluqui López Kelly Liu Jan Ritter Angelos Kottas Pamela Preston Nicole Szigeti Gino Palozzi Serena W. Amol Gaikwad Vidyullatha Prakash Derek Tay Wai Yi Ching Orsa Britton Gretchen Hoffman Elizabeth Tobey Amrutha A. Lisa Strazzante Crystal Miceli #2025marketing #thoughtleadership #marketing #community

Two CMOs, a Marketing Manager & a Marketing Strategist walk into a room. What do you get? An amazing Demand Generation conversation. View here: https://lnkd.in/giHTXPfG A huge THANK YOU to our outstanding thought leaders in this space: Ash C. Gino Palozzi Serena W. Ruth Epps Worth AI DailyPay, Inc. Daon #demandgeneration #marketing2024 #thoughtleadership #ai

From AI & automation to reporting metrics and marketing / sales partnerships, so much around ABM has evolved in such a short period of time. Take a look at what our thought leaders had to say around these areas and more. Happy 4th of July week to all. Thank you to: Megan C. Pamela Preston Nicole Szigeti Organizations: Palo Alto Networks Informatica Veeva Systems Register to be a thought leader here: https://lnkd.in/gNd9Hzdh #abm #2024marketing #thoughtleadership #ai