Future B2B

If you missed this gem of a webinar - here's your chance to catch up...

Today, we're doing something fun (because, why not? It's Halloween! 🎃 ). We're sharing the best strategies for ongoing audience engagement with your security buyer audience...even after your webinars end! This Cybersecurity Marketing Society webinar will be guided by the content gurus Katie Mohr and Jessica Steinbach at ActualTech. We'll cover:  - The playbook & steps for creating post-webinar engagement, quickly - Content assets that you should be creating from your finished webinars, and how to deploy them strategically to various sections of the funnel - Measuring post-webinar engagement Join us and this  stellar panel today, Thursday, Oct 31st @ 1pm EST/10am PST. Already committed to a Halloween parade today? No problem - register to get that replay delivered to your inbox tomorrow! https://lnkd.in/ei9YX4_A

We're excited to announce the addition of Dr. John Honchell, EdD to the team! He'll be playing a key role in shaping content and solutions for IT-centric brands ActualTech Media and ITPro. Welcome aboard! https://lnkd.in/gtzQMwvZ

In our last webinar with Cybersecurity Marketing Society, we learned from our own Jessica Steinbach's 900+ hours of experience creating engaging and dynamic virtual events. We pushed our mental and physical limits, chatting about engagement tactics while sampling some terrible jelly bean flavors that no human should ever eat…ever. This time, we promise no Old Bandage-, Dead Fish-, or Used Dishwater-flavored treats. The only thing in your candy bag will be some hot new tips and actionable ideas to maximize and extend your webinar program. This follow-up webinar will not only recap key insights from our first session, but it will explore new strategies for turning your one-time event into a continuous, holistic content program that keeps your audience engaged long after the webinar ends. Join us as we unpack the true potential of webinars—how they can fuel ongoing engagement, drive custom content creation, and transform your virtual events from a moment in time to a powerful marketing engine. Register here: https://lnkd.in/gmin5EXH

How far in advance do cybersecurity decision-makers budget? Spoiler alert: 55% of them need a 6–12 month head start! 🏃♂️💨 In this video, ActualTech's CMO Geordie Carswell shares insights from the 2024 Cybersecurity Buyers Report that will help you stay ahead of the pack (because waiting until the last minute won’t cut it here!). For marketers like you, understanding these timelines is the secret sauce to crafting campaigns that actually land when decision-makers are, you know… making decisions 🤔. But that’s not all! The full report serves up plenty more marketing gold, including: * The top cybersecurity priorities (hint: they’ve got a lot on their plate!) * Key decision drivers and vendor selection criteria (psst… it’s not just about price) * How to align your messaging with the challenges cybersecurity professionals face Stay ahead of the curve by downloading the full report https://lnkd.in/g56vsedH ...And be on the lookout for our 2025 edition, already in the works! Start optimizing your strategy now so you won’t be scrambling later (trust us, your future self will thank you!). #CybersecurityMarketing #CMOInsights #B2BMarketing #FutureB2B #ActualTech #CybersecurityReport2024 #MarketingStrategy #ContentMarketing #ThoughtLeadership

#CaseStudyAlert - How ASCD + ISTE leverage SmartBrief newsletters for maximum impact in the education sector 🚀 Looking for a partnership success story that shows how to connect with the right audience? Our latest case study breaks down how ASCD + ISTE increased audience, found new revenue streams, and expanded the reach of their custom content in the education sector. Why read it?  * Learn how they boost audience and engagement  * See how their newsletters continue to elevate their organization as a thought leader in the education space * Discover their secret that leads to over 7,000 clicks per month back to their website while allowing ASCD + ISTE to pivot resources to creating new content! Plus, it might just give you the inspiration you need to rethink your content strategy. After all, who doesn’t want results that make you say, “Wow, that worked!” Check it out, and don’t be surprised if you’re SCHOOLED on a few new tricks. 👉 https://lnkd.in/gWFmuhpC #B2BMarketing #ContentMarketing #CaseStudy #EducationMarketing #FutureB2B #MarketingTips #DadJokes

Tired of AI slop clogging your search results? 😩 Want to get the REAL, high-quality content that actually matters for your business? Well, we’ve got you covered! Our latest white paper by our own Mike Driehorst - reveals why human-powered content curation is more important than ever in today’s AI-driven, Google-favoring world. (Spoiler: Bigger isn't always better, especially when it comes to media sources!) 🧐 Here’s why you NEED to check this out: Break free from Google’s elite media bias. Say goodbye to low-quality AI-generated content. Learn how expert-curated content can give you the competitive edge. Plus, we throw in a few fun stories about how slop is wreaking havoc on legit media. (Yes, we said “slop.” 🥴) 👉 Visit the page and grab the white paper now! Your content strategy will thank you. https://lnkd.in/gZDiAXcF #B2BMarketing #ContentCuration #FutureB2B #MarketingStrategy #AI

A can't miss webinar masterclass by our own Jessica Steinbach.

Ready to take your B2B newsletters from "meh" to "must-read"? 🔥 Check out our latest infographic: "What Makes Great B2B Newsletters Work" Get the inside scoop on how to create content that has your audience hitting refresh for more! Key takeaways: - Crafting headlines that scream "READ ME" - Delivering value that sticks like superglue - How to keep your audience engaged without resorting to cat memes...unless that's your thing 🐱😉 Get your free copy now and transform your B2B newsletter game! 👉 Download here https://lnkd.in/d24q2cq8 #B2BMarketing #ContentMarketing #NewslettersThatWork #MarketingStrategy #FutureB2B #OpenRateBoost

Here's a great example of content that engages an audience. Great work by our Webinar Mod-Squad. "Get FORCE-ful engagement with your IT audience. Rule your galaxy and build your Empire with powerful content that no one can resist!" #darksidemarketing #techwebinar #couldtherealdarthvaderpleasestandup #maytheforcebewithyou https://lnkd.in/dX73cYqf