FutureCraft Marketing

Hey Crafters- you may have noticed things have been quiet here recently But don't worry. We are working behind the scenes to bring you season 2! Have a topic you'd love us to cover or a guest you think would be great for the show? Let us know in the comments. We love your ideas! – and some of you have reached out (thanks for that!). But don’t worry; we’re working behind the scenes building Season 2! Have a topic you'd love us to cover or a guest you think would be great for the show? Let us know in the comments. We love your ideas!

With so many AI tools for marketers, how do you pick which to use? The two easiest ways to derail your marketing AI journey: → Ignoring your current tools → Overloading with new tools A streamlined tech stack is key to effective marketing, and many organizations, like HubSpot, 6sense, and Highspot, have implemented AI functionality into their platforms. So, before you look for something new, explore what you currently have. It’s not about “having the latest tools” but about maximizing the potential of the tools you already have. Check out Tahnee Perry's expert advice.

Is AI going to take our jobs? The answer... Probably not, but it will take over some of the tasks we hate. This shift is crucial for how we think about work and technology. It’s not about replacing people but about enhancing productivity. It helps us focus on more meaningful tasks, boosting our job satisfaction. Here are a few specific ways AI is transforming work: 1. Automating Routine Tasks: AI can handle repetitive tasks like data entry, freeing up time for creative work. 2. Enhancing Decision-Making: AI can analyze large data sets quickly, providing insights that help make better decisions. 3. Easy Internal-Communications (My favorite) Let AI manage routine replies, ensuring empathetic, clear responses, saving you time. 4. Streamlining Meetings: AI can summarize meeting notes and highlight action items, making meetings more efficient. Don't let AI replace you, have it take the tasks you hate doing. Check out this week's Episode with Matt Heinz now

Have you ever thought about jobs to be done...for yourself? In this week's episode, Matt Heinz from Heinz Marketing Inc shares an AI spin on one of the most well-known initiatives for marketers: jobs to be done. Start by assuming AI can do every task you handle. It can't do them all, and some it won't ever be able to. But this mindset helps you find tasks AI can manage in a repeatable and scalable way. Saving time and effort. Here's how to think about it: 1) Identify repetitive tasks. • List daily, weekly, and monthly tasks.  • Highlight those that are time-consuming but straightforward. 2) Test AI on simple tasks. • Start with data entry, scheduling, or basic customer queries. • Use AI tools like chatbots or automation software. 3) Scale up gradually. • As AI handles simple tasks, introduce more complex ones. • Monitor performance and make adjustments. 4) Customize AI for your needs. • Tailor AI tools to fit your specific tasks. • Adjust settings and parameters to improve accuracy. 5) Create a feedback loop. • Regularly review AI's performance. • Make necessary tweaks to enhance efficiency. 6) Document the process. • Keep detailed records of AI implementation. • Use this documentation to train team members. 7) Stay updated on AI advancements. • Follow industry news and updates. • Integrate new AI features when beneficial. Check out this week's episode Thursday to learn more!

AI-First Marketing Strategy or. AI-Enabled: Does it matter? This week, we spoke with the one and only Lara Shackelford about all things AI. Lara’s extensive experience with industry leaders like Intel, Oracle, and Microsoft gave us perspective about an AI-first mindset we've never heard of. A few highlights: 1. AI-Enabled vs. AI-First: Understanding the difference is crucial. AI-enabled means using AI tools to assist certain tasks. AI-first means AI is at the core of your strategy, driving decisions and processes. This approach can revolutionize your business by making it more efficient and innovative. 2. AI needs to enhance your process not completely blow it up Whether it's AI-first or AI-enabled, integrating AI into your existing processes doesn’t have to be disruptive. Start small and scale up. Identify areas where AI can add immediate value. Enhance efficiency without overhauling your workflow. 3. Think about AI's impact on strategy like market expansion: AI can unlock new markets and drive growth. Look at companies leveraging AI to expand. They use AI to understand customer needs, predict trends, and offer personalized solutions. Tune in to the latest episode of the FutureCraft Marketing Podcast. Discover strategies to lead with an AI-first mindset and drive your business forward. (Link in comments)

Most people think AI is just for tech teams. But AI literacy is crucial for all departments, not just IT. This week Lara Shackelford, an expert in AI, shares her insights on this topic. Here are a few things Lara highlights that can transform your organization: 1) AI Literacy will drive growth and innovation so give access to everyone • AI shouldn’t be confined to a select few. Everyone should understand its basics and potential. • This democratization can lead to more innovative ideas and solutions. 2) Automate your work that you can to free up time for thinking • AI can automate repetitive tasks, freeing up time for more strategic work. • This efficiency boost can significantly improve productivity across all departments. 3) Building a culture of continuous learning (my favorite piece of advice) • AI is constantly evolving. Encouraging a culture of continuous learning ensures your team stays ahead of the curve and remains competitive. Lara’s experience with tech giants like Intel, Oracle, and Microsoft backs her insights. Empower your team with AI knowledge and drive your marketing strategy forward. Tune in tomorrow for an episode you won't want to miss.

We're thrilled to share that FutureCraft Marketing has reached an incredible milestone of 2,000 listens and views! Thank YOU for your support. Let's continue to foster meaningful and ethical conversations in the marketing world. As we plan our next round of FutureCraft Marketing guests, we're looking to connect with 🎯 Marketing leaders implementing AI in their organizations, 🚀 PE and VC directors shaping AI strategies 💡 Marketing practitioners using AI daily. If you or someone who you think would make a great guest, send us a DM! Feel free to tag potential guests here And remember, follow our page for the latest insights and updates. Let's keep building this community and crafting the future of marketing together!

The potential for marketers is massive. Tahnee Perry's comment applies to all industries. It isn't just about speed (which is impressive) but about changing how we can connect with audiences. Creating this level of content is going to help us be more creative and more personalized, reach global markets faster, and drive real-time relevance. Check out our talk with Tahnee to learn how to gear up your content efforts. Apple Podcasts: https://lnkd.in/gwPvKDsr Spotify: https://lnkd.in/g8VM7xYk

Did You Think We Were Years Away from AI-Driven Layoffs? ...Think again The recent workforce reduction at UKG is a wake-up call for all of us in leadership roles. As AI rapidly reshapes industries, enhancing efficiency and productivity, Marketing leaders need to activate their plans for this new world from an operational and people strategy perspective. 🔍 Evolved work, evolved thinking AI isn't just a tech upgrade; it's a fundamental shift in how businesses operate, offering unprecedented efficiency and customer personalization. For leaders, this means automating tasks and strategically deploying AI to catalyze innovation and drive significant business growth. Yet, this technological leap requires a nuanced understanding of its impact on our teams. 💙 Leading with Empathy During Transitions The immediate effects of AI integration, such as workforce reductions, mean a leader's approach should be grounded in empathy. As leaders, it's our responsibility with transformative upskilling programs and coaching. 🌟 AI for Your Competitive Advantage 🌟 For those steering the corporate strategy, the focus should be on: -Enhancing Operational Efficiency: Leverage AI to streamline operations, reducing costs while boosting productivity. -Fostering a Culture of Continuous Improvement: Champion ongoing learning and adaptability within your teams, preparing them for evolving roles that AI brings. -Personalizing Customer Engagement: Utilize AI to understand and anticipate customer needs, crafting targeted strategies balancing the voice of the customer and Tahnee Perry shares how those leveraging AI in harmony with their skills are most productive. How are you and your teams preparing?

Will anything change with SEO in this world of Gen AI? Short Answer: Yes, but not how you might think Andy Crestodina, co-founder of Orbit Media Studios, dropped some serious knowledge bombs on the FutureCraft Marketing Podcast. Here's why you can't miss this episode: 1️⃣ "Visit website intent" - Andy's coined a new term you need to know 2️⃣ Why AI won't kill high-consideration purchases (yet) 3️⃣ The secret to content that AI can't replicate (hint: it's all about solid opinions) 4️⃣ How to use AI for gap analysis in your content strategy 5️⃣ Andy's provocative take: "There are sentences you can write that AI just can't write." How do you make your content stand out? #AIinMarketing #B2BStrategy #ContentMarketing #FutureCraftMarketing