G7 Entertainment Marketing

Basketball season will never be the same for the LA Clippers. Congrats to our sister agency, Spinifex Group, for developing the mind-blowing Halo Board at the Clippers' new Intuit Dome. With a “double-sided, continuous wraparound 4K LED screen (equal to more than 3,592 60-inch televisions),” it will revolutionize how fans experience basketball games and other live events. #ProjectProud https://lnkd.in/gV_ftqyf

G7 recently booked talent for NetApp INSIGHT. Award-winning host and digital lifestyle expert Mario Armstrong brought his energy while an all-star performance by The Royal Machines captivated the crowd, making the tech festival an unforgettable experience.

G7 has been busy with a White Claw™ 0% Alcohol sampling program. From summer festivals to major college football games this fall, the team has crisscrossed the country to bring fans refreshing White Claw™ 0% Non-Alcoholic Premium Seltzer. 

Your event’s location is a big selling point. Booking entertainment with ties to the area can make it even bigger. Here are a few tips on how to leverage your event’s location to attract and engage with audiences. https://lnkd.in/dzf-tG6a

G7 was at the Life Time Chicago Half Marathon to help INFINITI welcome runners pre-race and congratulate them post-race. INFINITI’s all-new 2025 QX80 was on display for athletes and fans to check out all weekend. It was also the lead vehicle, guiding runners throughout the race. But the race wasn’t the only way to win. Visitors played our digital scratch-off game for a chance to win branded swag and prizes all weekend. At INFINITI’s Expo footprint supporters wrote inspirational messages for their runners on Infinitely You signs. After the race, participants commemorated their accomplishment with branded instant pics that included each runner’s finish time. For more details click here: https://lnkd.in/e6e42xuF

Experiential marketing is on the rise 📈 Global spending is projected to hit $128.35 billion in 2024, with B2C investments reaching $90.32 billion. This reflects a 10.5% jump in growth from last year, surpassing pre-pandemic levels for the first time. G7 specializes in experiential marketing and talent booking to harness the power of entertainment, driving deeper consumer engagement through live events, music festivals, and brand activations. Now is the time to amplify your efforts and connect with audiences in unforgettable ways. #ExperientialMarketing #EventMarketing https://lnkd.in/gMF6hc4b

“The more that planners understand the process, the more they’ll get out of their investment.” G7’s Michael Boltzman recently spoke with Meeting Professionals International to share insights about booking talent for corporate events. See the full video: https://lnkd.in/gmHbdyhd

Sharing is caring. That’s why our very own Sarah Romero (Special Event/Corporate Buyer of the Year 2023) shared industry insights with colleagues at the International Entertainment Buyers Association about how important partnership, trust, and experience are in the talent buying process.

What does a year as the current International Entertainment Buyers Association (IEBA) Special Events/Corporate Talent Buyer of the Year look like? It’s reflected in the faces of our audiences that display wide eyes, OMGs, and hell yeahs. The numbers look like: 🤘70 live music performances  🤝50+ clients & partners 🎤60+ speakers 📈33 markets 🌎4 countries #talentbooking #liveevents #corporateevents 

Ever wondered what it’s like to be a sponsored NASCAR driver? Now that Liquid Death is the Official Iced Tea of NASCAR, it could be your time to shine. Just crack open a can of their delicious iced tea and chug to qualify. Come see us at the Liquid Death Can Zone October 4–6 at Talladega Superspeedway to test your chugging skills in person. If you can’t make it to the race, don’t sweat it. Click below 👇 for details on how you could become a Liquid Death Pro Driver. https://lnkd.in/evPnBiaC