Gen3 Marketing

Following her panel discussion on reducing CPA and driving sustainable growth at CardCon, Leilana Cantrell, head of Gen3’s Financial Services team, is at Money2020 today to continue the conversation. Gen3’s dedicated #FinServ team partners with top affiliates to elevate brand awareness, establish credibility, and give our clients a decisive edge in a competitive market. With the right affiliates, your brand doesn’t just stand out, it builds trust where it matters most. Learn how Gen3 can transform your financial affiliate program to drive quality leads and lasting recognition. https://lnkd.in/e8q8sEf3 #Money2020 #FinServ #AffiliateMarketing #FinancialServices

🌟 What a productive time at PI LIVE Show Europe in London for the Gen3 team! PI Live 24 didn’t disappoint, as the team engaged in industry-leading talks and workshops and welcomed visitors at the Gen3 stand throughout the two-day event. Our clients who joined us thoroughly enjoyed the experience, and we’ve been actively following up on new opportunities since returning from London. It was fantastic to meet so many new faces. Thank you to everyone who contributed to the success of the event! #PILiveEurope #AffiliateMarketing #PerformanceMarketing  

⭐️ People Behind the Success of Gen3 Marketing ⭐️ 📈 Meet Michele Behe, Director at Gen3, who has been a key part of the team for an incredible 10 years. Michele started as an account coordinator in the Blue Bell office, supporting Nicholas D'Amico on retail programs. Two years later, she took on a pivotal role and relocated to Santa Barbara to help establish Gen3's west coast presence, bringing with her the culture and spirit of the east coast team. 👔 Over the years, Michele has transitioned to working with financial services clients, overseeing several major portfolios. Her proudest accomplishments include developing competitive and strategic monitoring processes for the #FinServ team. These processes enable team members to understand the affiliate landscape and provide thought leadership that drives client success.  🏈 From shaping a Super Bowl ad strategy to guiding clients through complex economic trends, Michele has played a significant role in Gen3's growth in FinServ. 🤝 Michele’s work style is rooted in relationships. Whether with clients or her team, she believes in fostering trust, transparency, and making work enjoyable. For Michele, strong connections are the key to unlocking creative solutions and achieving long-term goals. 🎶 Outside of work, Michele is a live music enthusiast, having attended over 500 concerts. She also has a passion for street art, always on the lookout for local graffiti and murals in every new city she visits. When she’s not immersed in music or art, you can find her diving into non-fiction books, covering everything from family memoirs to geopolitical thrillers. ⭐️ Michele constantly makes touch downs for the Gen3 team and her 10-year journey with the company has been nothing short of exceptional.  One of several MVPs within our talented and industry leading team.  #AffiliateMarketing #FinancialServices #FinServ #PerformanceMarketing 

Leilana Cantrell, Senior Vice President at Gen3 Marketing, will be at Money20/20 in Las Vegas from October 27-30. Leilana has already played a key role at CardCon, where she spoke on a panel about the power of affiliate strategies throughout the entire marketing funnel, including reducing CPAs, driving growth, and strengthening digital marketing efforts. Now at Money20/20, she’s available to discuss how Gen3, with over 17 years of experience, has helped some of the biggest names in financial services navigate the complexities of affiliate marketing in highly regulated environments. Don't miss out—connect with Leilana in Las Vegas! #FinTech #FinServ #FinancialServices #AffiliateMarketing #Money2020USA 

After a glamorous ceremony at the 8th edition of the Global Performance Marketing Awards, Gen3 Marketing and our collaboration with The Bouqs Company walked away with the Best Full Funnel Strategy award! Previously shortlisted at the US Partnership Awards earlier this year, this partnership now takes star billing on a night celebrating standout achievements across the industry. We’re proud of our award-winning past, and this win stands tall alongside our other achievements. A huge congratulations to both teams for building and executing an award-winning partnership. Congratulations to all the winners on another night of innovation celebrated on a global scale. #AffiliateMarketing #PerformanceMarketing #DigitalMarketing #Awards  

🌟 Tomorrow at PI LIVE Europe! Catch Gen3 Marketing at Stand 20. Looking to book last-minute appointments? Add us to your calendar and meet our team, including Managing Director Mark Russell and SVP Bruce Clayton. Book here: https://lnkd.in/eysKr9mt 🚀 Don’t miss out—connect with the Gen3 team in-person this week! #PILiveEurope #AffiliateMarketing #PerformanceMarketing

Recently, Greg Baines, Senior Vice President at Gen3 Marketing, participated in Moonpull’s event, ‘USER CONSENT We Need to Talk,’ co-hosted with Finfare in central London.  The event brought together experts from across the affiliate industry to discuss the crucial issue of user consent and its impact on tracking. Tracking and cookie consent are major topics in the industry right now. It's estimated that up to a third of UK traffic isn’t being tracked due to the implementation of cookie consent banners. This is making it harder for the industry to measure total sales contribution, and networks are working hard behind the scenes to improve visibility on the path to sale. Following the event, TopCashback UK announced the ICO’s decision that user consent is not required for cashback tracking. As an industry, we are all working together to navigate these changes as we move towards next year. Gen3 is working closely with networks, advertisers, and publishers to keep discussions going, minimize disruption, and help answer any questions advertisers may have as they implement these changes. There will be more panel discussions at PI Live, where Gen3 will be representing our clients and advertisers. Join the conversation with us at PI Live! #AffiliateMarketing #CookieConsent #Tracking #PerformanceMarkerting  

Gen3 Marketing is heading to PI LIVE Show Europe in London next week! We’ll be at Stand 20 throughout the event, ready to connect. Want to schedule a meeting before the conference? Use the event app to lock in time with our team. But before all that, we’re attending the 8th edition of the Global Performance Marketing Awards where, for the 8th consecutive year, we’ve been shortlisted for Best Affiliate & Partner Marketing Agency. Looking forward to seeing you all in London to discuss the latest in Performance Marketing, showcase Gen3’s capabilities, and celebrate the industry’s achievements. #PILive #AffiliateMarketing #PerformanceMarketing #DigitalMarketing  

🛒 Shoptalk Fall begins today in Chicago! If you're attending, don't miss the chance to meet Gen3's Executive Vice-President, Paresh Vadavia. Engage with Paresh to discover how advanced retail trends and affiliate marketing can drive your business forward. #AffiliateMarketing #Retail #Shoptalk #PerformanceMarketing

⭐️ People Behind the Success of Gen3 Marketing ⭐️    📈 Introducing Mikey Williams, Senior Affiliate Manager who has been with the UK team for over 6 years!    ⭐️ What started as a role in account management quickly became an opportunity to immerse himself in a variety of brands and industries. Mikey’s journey has been about much more than managing accounts, it’s about sharing the knowledge he’s gathered over the years and helping his colleagues grow. He often collaborates with new team members starting their affiliate journey, sitting alongside them to support their development.     👔 With his laid-back yet personal approach, Mikey prides himself on meeting each brand’s unique goals with care and precision. From gaining his Digital Marketing Diploma in 2020, to maintaining long-term relationships with clients, his passion for teamwork and collaboration is evident in every project he tackles.     ⚽️ Outside of work, Mikey is an active sport enthusiast. You will find him playing soccer on Saturday’s and loves scenic dog walks with his Golden Retriever. A devoted Liverpool FC fan, Mikey also loves spending quality time with his son, when he’s not chasing after him, that is! And, if you have any tips on toddlers or sleep techniques, he’s all ears!     ✨ Mikey’s commitment to Gen3 and helping the next generation flourish reinforces Gen3's values and makes him a vital part of our continued success.     #AffiliateMarketing #Teamwork #Mentorship #PartnershipMarketing