Gerben IP

Gerben IP

Legal Services

Washington, DC 2,732 followers

7,500+ Trademarks Registered. 500+ Trademarks Enforced and Defended.

About us

Founded in 2008, Gerben IP, legally known as Gerben Perrott PLLC, is a Washington, DC based trademark and copyright law firm. The firm currently serves clients in all 50 states and from over 30 countries around the world. Founder Josh Gerben opened the firm with the goal of providing big-firm quality legal services to businesses and individuals at affordable prices. In furtherance of this goal, the firm has obtained more than 7,500 trademark registrations for its clients since opening, and has been involved in over 500 trademark enforcement and defense matters. As a boutique firm, Gerben IP is able to utilize technology and low-overhead to offer big-firm quality service at a fraction of the cost. Using the latest in trademark search technology, e-discovery processing and platform, and cutting-edge legal research tools, Gerben IP provides an array of services that rival the top-firms in the nation in quality of services being provided.

Industry
Legal Services
Company size
11-50 employees
Headquarters
Washington, DC
Type
Privately Held
Founded
2008
Specialties
Trademark Law, Trademark Registration, Copyright Registration, Trademark Monitoring, and Trademark Portfolio Management

Locations

Employees at Gerben IP

Updates

  • View organization page for Gerben IP, graphic

    2,732 followers

    Do you need CLE credit? Join Gerben IP's Alice Denenberg on August 14 for a CLE about Hot Topics in Intellectual Property Law, where she will be discussing the recent TRUMP TOO SMALL trademark case.

    View profile for Alice Denenberg, graphic

    Senior Trademark Associate - U.S. and international trademark protection strategies

    Presidential Candidate and former President Donald Trump won a case! In the Supreme Court (of all places)! And he wasn't even there! Join me on August 14th, 2024 at 9 am, for a CLE on Hot Topics in Intellectual Property Law. I will discuss the recent TRUMP TOO SMALL trademark case. This CLE will feature a roster of amazing speakers. Moderated by Nancy Del Pizzo. Hosted by the New Jersey State Bar Association Sign up here:   https://lnkd.in/er9JgDju

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  • View organization page for Gerben IP, graphic

    2,732 followers

    The USPTO delays continue...

    View profile for Eric Perrott, graphic

    Trademark & Copyright Attorney | Partner | Gerben Perrott PLLC

    In January 2024, I filed a routine Office Action response to a procedural Office Action issued by the USPTO examining attorney assigned to my client's application. Then I waited for it to process. And waited. And waited. I knew the current "wait time" was over 4 months and had been told previously there was nothing they could do. Approaching six months, my client was fed up and I emailed the examiner, assuming it had some kind of procedural defect or this was a one-off issue. Instead, I received a response stating that a six-month delay in processing a basic Office Action response was due to a "backlog." Business as usual. SIX MONTHS to process a basic Office Action. According to the USPTO's website, their "target goal" is 14 days, and their 'average' is 114 days (which is about 2 months less than my filing- where is that 114 days number coming from?) What is the USPTO doing to address this? #trademarks #USPTO

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  • View organization page for Gerben IP, graphic

    2,732 followers

    Join us in celebrating the hard work and achievements of our team as we assist our clients with all their trademark needs!

    View profile for Sophie Edbrooke, graphic

    Associate Attorney | Gerben Perrott PLLC

    As this week comes to a close, I wanted to reflect on a substantial "first" in my legal career. Yesterday, I had the opportunity to appear in Federal Court for the first time in the Southern District of New York. While appearing in one of the most well-known courthouses in the country can be frightening, I truly think it was best case scenario for a few reasons: 1. The District Judge in charge of our case has a local rule encouraging new associates without a lot of oral argument experience to appear in her courtroom. By pointing this rule out when scheduling a hearing, she makes the opportunity less intimidating, knowing she's encouraging a learning environment. 2. My firm, Gerben IP , was very supportive, including Josh Gerben, who dealt with a few panicked client messages in my absence, and Eric Perrott, who dealt with more than a few panicked messages from me. I got to work with Kathryn G. Kent, who was there every step of the way from weekend questions about what to wear, 10pm questions about case law, and standing beside me as the judge issued her decision. 3. Most notably, there were only women in the courtroom. In both a male-dominated field and in a prestigious courthouse, it's rare that everyone present, including court reporters, interns, clerks, judges, and attorneys, is a woman. Even opposing counsel commented on the unique situation before the hearing began. While it did not change the legitimacy of the proceeding or the caliber of the arguments, it made the moment more special. Everyone has to go first once, and I'm very glad this was mine. Thank you to everyone involved! P.S. We won!

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  • View organization page for Gerben IP, graphic

    2,732 followers

    In this issue of our newsletter, we will: ➡ Discuss how the USPTO's new trademark search tool is unhelpful to business owners who want to see if their trademark is available. ➡ Share a new episode of my business of law podcast, where I spoke with attorney Joe Di Salvo about his career. ➡ Shout our our former paralegal (and Josh's brother) and his new hit Netflix show "Tires."

    June 2024 Newsletter

    June 2024 Newsletter

    Gerben IP on LinkedIn

  • View organization page for Gerben IP, graphic

    2,732 followers

    Gerben IP is happy to announce that Alice Denenberg has joined our firm as a senior associate. With over 16 years of experience in both U.S. and international trademark prosecution, Alice offers her clients comprehensive counsel on the full spectrum of trademark law and has filed over 1,000 trademark applications in the U.S. and across the globe. Alice is also a registered trademark agent at the Canadian Intellectual Property Office. Welcome, Alice! #trademarks #brandprotection #attorney

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  • View organization page for Gerben IP, graphic

    2,732 followers

    We are extremely happy to be welcoming Tessa Brandsema back to Gerben IP. Tessa worked with us as a paralegal before going to law school. She will be rejoining the firm in the fall as an associate.

  • View organization page for Gerben IP, graphic

    2,732 followers

    We're happy to be celebrating 16 years of helping businesses and individuals protect their growing brands at an affordable rate.

    View profile for Josh Gerben, graphic

    Founder of Gerben Perrott PLLC / Trademark Attorney

    Our law firm is celebrating 16 YEARS(!) in business this month. I've learned a lot about running a business over this time. So.... since 16 is the number of the day... Here are 16 things I've learned from running a small business (that happens to be a law firm): 1. Your company is your people. No one can do it themselves. Building a good team of people is the secret sauce to any business. 2. You have to spend money to make money. If you don't allot a big budget for marketing, your business will never grow. 3. Don't be the cheapest solution. Find clients and customers that will pay for a premium service. 4. Buy life and disability insurance when you are young. I did it at 32. It would have been cheaper at 30. But having the insurance protects my family in case I go down. 5. Trust your gut. If I have a strong feeling it is almost never wrong. 6. Take advice. I regularly call mentors and ask for advice about problems I am facing in my business. 7. Mitigate risks. Everything you do in business is risky. Mitigate risk by hiring good legal, IT, insurance, and financial advisors. 8. Take time to reflect and think. My best revelations about my business come when I'm in the shower, out for a walk, or sitting in a dark and quiet room. 9. Accept that no one will care about the business the way you do. You just need people who are 80% as committed as you are and you will be ahead of the game. 10. Incentivize employees. Provide the ability for employees to earn bonuses every single month. Don't make people wait for a once-a-year raise. 11. Post on social media. This deepens relationships with current clients and recruits future employees for our business. 12. Be kind to everyone. Kindness goes such a long way to preventing and solving problems. 13. Your health is your #1 priority. Make sure you eat right, exercise, and get the right amount of rest. Your body has to be in good shape for you to perform daily. 14. Fire fast. Having a person that is not the right fit for your company linger around causes issues from morale to client service. 15. Always be improving. After 16 years, I still find ways to improve our business every single day. 16. Remember... The end is nothing. The road is all. Enjoy the journey you are on. Don't wish the time away. Life is too short. #businesstips #businessadvice #smallbusiness

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  • View organization page for Gerben IP, graphic

    2,732 followers

    Trademark law is incredibly nuanced and mistakes made during the course of brand protection could be costly for your client down the road. Want to learn how to avoid costly trademark mistakes and receive an hour of CLE credit? Join Josh Gerben and Eric Perrott on April 10, 2024, at 2 PM ET for an hour-long live Zoom Webinar on the subject. If you're licensed in the following states, we are able to offer complimentary CLE credit for your attendance: ➡ California ➡ New Jersey ➡ New York ➡ Pennsylvania ➡ Tennessee ➡ Texas ➡ Virginia If you are not an attorney licensed in those states, you can still join for the full Gerben IP experience :). Sign up here: https://lnkd.in/ewy-sT-5 Our firm is an accredited CLE provider in all states. New York attorneys - our CLE qualifies for credit under NY's Approved Jurisdiction policy. #cle #cles #pennsylaniaattorneys #pacle #CAlawyer #NJlawyer #NYattorney #TXlawyer #VAattorney #vacle #njcle #nycle #camcle #TNattorney #TNlawyer

  • View organization page for Gerben IP, graphic

    2,732 followers

    Keep an eye out for a new trademark scam. Always verify the legitimacy of any similar emails that you may receive.

    View profile for Eric Perrott, graphic

    Trademark & Copyright Attorney | Partner | Gerben Perrott PLLC

    🚨 NEW TRADEMARK SCAM ALERT: 🚨 We've barely started 2024, and the scammers are already back in action, this time with "Kevin Parker" and TrademarkPeak.com. A client sent over this email that they received just after the new year, inquiring about its legitimacy. At first glance, it looks pretty convincing. However, I've encountered many similar emails in the past, so I've become adept at spotting scams. One of the clearest signs that it's a scam? The artificial sense of urgency they try to create. This is one of the go-to moves in the scammer playbook. Also, blatant errors of basic trademark law: "As part of our due diligence, we've discovered that your brand is not currently registered with the USPTO. ... It's crucial to emphasize that, according to the Lanham Act of 1946 (§§ 1051 et seq), federal registration is a prerequisite for securing ownership rights." My client owns a federal registration already, and even if they didn't, the USPTO is not a first to file jurisdiction. The Lanham Act specifically allows for the enforcement of an unregistered, common-law trademark under  15 U.S.C. § 1125(a). If you happen to receive a similar email, my tip to you is to immediately consult your trademark attorney to verify the legitimacy of the email (and if you don't have one, feel free to message me to discuss it!) #scams #trademarks

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  • View organization page for Gerben IP, graphic

    2,732 followers

    Has your business been impacted by the lengthy trademark registration process at the USPTO? If so, please participate in the upcoming roundtable to make your experience known.

    View profile for Josh Gerben, graphic

    Founder of Gerben Perrott PLLC / Trademark Attorney

    In the entire history of the United States, it has never taken longer to get a trademark registered than it does right now. Per USPTO data, the agency is currently processing applications filed between March 27 and April 10, 2023. It doesn't have to be this way. As recently as 2020, a new trademark application was reviewed by the USPTO within 3-4 months of filing. My humble opinion is that the USPTO should (and can) do better. So... I've worked with the U.S. Small Business Administration to organize a virtual roundtable with USPTO officials to talk about the delays and how they are negatively impacting small business owners. If you are a small business owner who has been impacted by the delays, please sign up for the virtual roundtable on Wednesday, January 17 at 1PM ET. To register for the roundtable: https://lnkd.in/e4mnJJcB #trademarks #smallbusiness #SBA #USPTO

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