Ocra

Reminiscing about glittering up for our Sinatra Soirée with Parker Technology last month at #NPA2024 in Vegas... though it looks like 🚙 Nate Dunning missed the sparkly dress memo! 😂 If you didn't know... The Partner API, which runs on Ocra's rails, lets Parker reps more efficiently solve customer issues related to online reservations. Reps can enter the last 4 digits of the reservation ID and voilà – all relevant info surfaced, and the issue is solved in accordance with the facility's practices! Learn more about the Partner API here: https://lnkd.in/eK26_fac (BTW, our Frank Sinatra performer's name is Gary Anthony – if you're ever in the market for a top-tier Frank, he's best in the biz! Check out one of his performances here: https://lnkd.in/eeCU2C-V)

Ethan, our intrepid CEO, is back on the road this week at The Hospitality Show in San Antonio! If you're in town or local, he'd love to meet up. We've been learning a *ton* at these shows from hotel managers and ownership groups about how parking as an ancillary revenue source, boosting NOI and making their assets more stable. Win-win-win for both industries, we'd say! Email Ethan: ethan@getocra.com Set a meeting: https://lnkd.in/eB2PQ2mv #hospitality #hospitalityevents #hospitalityparking #hotelparking #hotels #hotelrevenue #parking #parkingindustry #parkingrevenue #revenuemanagement

Many hotels are sitting on untapped parking revenue. However, the opportunity of monetizing parking for non-guests is not obvious to hotel management staff, nor is it likely to be prioritized due to their laser focus on the guest experience. In this Hospitality Technology article by Ethan Glass, our CEO, learn how we as parking partners can help hotels drive NOI with minimal upfront cost. Read more: https://lnkd.in/exDbEgDy #hotelparking #revenuemanagement #parkingrevenue #parking #parkingindustry #parkingtechnology #hospitality

Hey, Sarah here – konnichiwa from Japan! 🇯🇵 There may be a big "LOT FULL" sign on my inbox right now but, as you can see, I'm never in "NO PARKING" mode. I know that I'm not the only parking nerd who finds it fun to check out facility design, wayfinding, equipment, & signage in other countries... what's something neat, parking-wise, that you've observed outside of your region? Drop your observation below – and consider it my birthday present! 🎂 🎉 Back soon, SB

Parkway Corporation's Philly HQ is the perfect group selfie spot for parking marketers who get along swimmingly! 🐟 Sarah has a blast in this deep-dive customer journey workshop with RJ Juliano, SVP & CIO @ Parkway Corporation, Joslin Serrano, Business Analyst @ Parkway Corporation, & Heidi Barber, VP of Marketing @ Parker Technology. Each of these "parketers" brought their own functional expertise to the table and the result was a full customer journey app of the marketing and operational components of pre-park, on site, and post-park touchpoints. Are you interested in customer journey mapping? If so, comment and this crew will happily share their findings in a future ebook, webinar, or virtual workshop! #marketing #marketingleaders #parking #parkingleadership #unparalleledparketing #parketing #customerjourney #customerjourneymapping

It's been Ethan Glass's mission from the beginning to eliminate the ubiquitous pain point of fragmentation in parking. The way he sees it, facilitating the open flow of data between technologies within parking is a prerequisite to unlocking opps with adjacent ones. Learn how Ethan went from crashing on a futon in an unfurnished apartment near the LA Coliseum – walking the streets to talk to homeowners and local operators their experiences with parking – to raising $5m to date to advance Ocra's vision of building the API layer of our industry. Read more on our blog: https://lnkd.in/g3WQJk-4 #parkingleadership #parkingleaders #youngleaders #founderstory #startupfounders #parking #parkingindustry #parkingoperations #parkingtechnology

We're honored that three members of our senior leadership team have been selected by the International Parking & Mobility Institute (IPMI) to serve on committees for the 2024–2026 term! Chris Everton joins the Technology Committee; Trae Wallace joins the Sustainable Mobility Task Force; and Sarah Becherer is thrilled to transfer to the Allyship & Equity Committee. To the tremendous IPMI team: It's a true honor to be included. We're excited to work across sectors, companies, and geographies to create all-around beneficial outcomes for our industry and everybody in it. Thank you! 💜 #parkingleadership #IPMI #parkingindustry #parking

In this month's newsletter, a note from our CEO, Ethan Glass: ⬇ ⬇ ⬇ September marked the end of another record quarter at Ocra, and it was even more special with the annual National Parking Association conference. It was incredible to see our team work together in person and make this our most impactful NPA to date. I'd also like to thank the NPA team for their hard work putting together another great show! Looking into Q4, we intend to step it up a notch again and make this our best quarter yet. We're pushing hard on the gas by hiring two Sales Development Representatives. If you're interested or know someone who might be a good fit, definitely reach out to someone on the team. Thanks for all the continued support! As always, you can find me at ethan@getocra.com. Thanks, Ethan

In his 2020 dissertation titled “An Empirical Investigation of the Effect of Mobile Channel Introduction on Parking Revenues”... ... industry leader Todd Tucker, JD, DBA, CAPP, CPP, President @ Parking Logix, empirically proves that using third-party reservations can yield substantial revenue growth for parking operators & asset owners. But he also flags a challenge: The largest impediment to this value creation is the cost of labor associated with managing rates/inventory for these channels. At Ocra, we partner with third-party reservation platforms that are experts in powering massive consumer marketplaces that acquire, convert, & retain customers. For operators, the benefits are many! Though system fragmentation remains a roadblock. Tech vendors who are forming partnerships with each other to create interconnected ecosystems that surface data on customer demand, occupancy, pricing, booking periods, etc. will come out on top. More effective channel management ➡ optimal yield 📈 Learn more: https://lnkd.in/emXu9kej #parkingoperators #parkingtech #parking #parkingindustry #parking

Headed to The Lodging Conference in Phoenix next week? 🌵 You can catch Ethan Glass, our CEO, on site! Ocra is software that makes using and managing third-party reservation platforms and other demand channels more efficient for better yield. How does Ocra work with hotels? Learn how MCR Hotels, the third-largest hotel owner-operator in North America, massively increased gross sales (⬆ $3.4m) and incremenetal revenue (⬆ $2.5m) with Ocra's software and revenue management offering: https://lnkd.in/esXXi5nh And book a meeting with Ethan here: https://lnkd.in/eCSBu_Jg