Ocra

Curious how hotels *really* think about parking and its impact on guest experience, asset value, & on-site operations? If you'll be in Las Vegas for #NPA2024, well, you're in luck! 🎲 On Tues, 9/17 @ 11:30am PT (right after the opening session!), join this powerhouse panel of hotel parking experts as they crack this question wide open: 🎤 Andrew Gemunder, VP of Asset Management @ PortfolioFirst Parking Solutions, LLC 🎤 Jennifer Atkins, SVP of National Accounts @ Propark Mobility 🎤 David Meister, VP of Analytics & Development @ MCR Hotels 🎤 Chris Everton, COO @ Ocra Together, they'll share a diversity of experiences & perspectives on how parking operators can position their services, nurture hotel partnerships, and debunk myths & preconceptions about parking in the hotel space. See you there! #NPA2024 National Parking Association #parking #parkingindustry #hotelparking #hotelindustry #parkingoperations #parkingtechnology

Come join our team of unparalleled parking people! We're hiring two Market Development Associates to focus on cultivating relationships with parking asset owners – one on the East Coast, and one in the Central U.S. Apply on LinkedIn or on our website: https://lnkd.in/gDcEkCym ➡ Market Development Associate - East (https://lnkd.in/etqEhxjv) ➡ Market Development Associate - Central (https://lnkd.in/eVxzQbj8) #parkingcareers #parkingjobs #parking #parkingindustry #nowhiring #salesjobs #salescareers #outboundsales

Ocra is hiring two Market Development Associates in two different regions, East Coast & Central/Midwest, to drive business growth! These new team members will help us grow our software and managed services business in their designated markets by developing relationship with assets that lead to 1+1=3 outcomes. Come be a part of the rising tide that lifts all ships! ⛵ Market Development Associate - East ➡ https://lnkd.in/etqEhxjv Market Development Associate - Central ➡ https://lnkd.in/eVxzQbj8 Please note: These roles involve some travel within the designated region (either East or Central). In order to be considered, candidates must be located in one of these regions. If you're interested in applying, please ensure that you apply for the roles that corresponds with the area where you live. Thanks! #parkingjobs #parkingcareers #startupjobs #parkingtechnology

Incredible time capsule pic – – a 1970's snapshot of parking lot near the Standard Oil Building in Chicago, now known as the Aon Center! We love this photo because a few members of our team have roots in Chicago (including our CEO, Ethan, & our Director of Ops, Meagan). Like the City of Chicago has evolved, so has its parking. It's really neat to see blast-from-the-past parking infrastructure and note how it has evolved to shape how people experience living & working in a major city. Pic source: Classic Chicago Magazine (https://lnkd.in/gCTyqZRw)

Do less analysis, get more data! Ocra's overhauled Centralized Reporting instantly surfaces insights that take operators hours of manual analysis to uncover. This data is aggregated from multiple demand channels, standardized, and centralized in Ocra. No more digging across platforms for insights on: 🥇 Which channels are "winning"? 🚀 Which verticals are driving revenue? 🕐 When are your locations busiest? ♻ How many customers are new vs. returning? 💰 Roughly how much money will land in the bank this month, based on each individual channel's payout date? Learn more about reporting: https://lnkd.in/eCzDyGuN And did you know that Ocra has a dedicated data vision led by our VP of Strategy & Analytics, Trae Wallace? Trae has spent his career using data to solve a variety of problems. When you work with Ocra, you work with Trae, and with tremendous results. Meet Trae: https://lnkd.in/eQWUQEZa #parkingindustry #parking #parkingdata #parkingoperations

Let's celebrate the parking journey of Sarah Blouch, CEO of CampusParc! From her start as a tentative typist at Oklahoma University to her role today leading large-scale transportation integration at The Ohio State University, Sarah personifies parking's ethos of perseverance and problem-solving. Read Sarah's #ParkingOriginStory to learn more about how her "ask for forgiveness, not permission" mentality and focus on getting the right people in the room to solve the problem have grown & shaped her tremendous career. Up now on the blog: https://lnkd.in/e5v8d_iJ #ParkingOriginStories Parking Today Media #parking #parkingleadership #parkingindustry #transportation #mobility

One from the archives today! Our 2022 rebrand marked our transformation from Park Place, an event parking business using aggregators to drive demand for the area around the LA Coliseum... ... to Ocra, a B2B SaaS platform for operators & asset owners to centrally manage rates, inventory, blackouts, and reporting across aggregators/demand channels to the outcome of higher revenues and NOI. Why "Ocra"? We're named after our first feature: "One Click Rate Adjustment"! Why purple? Outside of being big proponents of purple in general (truly an underrated color), we discovered through brand research that red and blue are frequently employed colors in parking for operators and tech vendors. By choosing purple, we mean to reinforce our position as a "superconnector" who is building the API layer that integrates and amplifies the value these companies provide to their customers and to each other. And now we're out here saving the whales! ('Cause "Ocra" looks like "Orca"... get it? 🐋 ) Looking back on the blog: https://lnkd.in/erkiT-e9 #parkingtechnology #parking #parkingoperations #parkingindustry

To use a favorite word of our CEO & Co-Founder, Ethan, these revenue outcomes that our valued partner, MCR Hotels, has seen by leveraging Ocra's software and parking online revenue management services to sell extra parking inventory to non-guest customers are simply "tremendous". Here are the highlights: 1️⃣ In August 2022, MCR pilots Ocra’s software suite for parking demand channel management at 3 hotels. 2️⃣ Within 6 months, MCR and Ocra expand software partnership to 20+ hotels. 3️⃣ In March 2023, MCR activates Ocra CoPilot at 3 existing locations to layer more sophisticated, data-driven approach to yield management. 4️⃣ As a result, MCR generates an additional $3.4m in annual parking revenue and $2.5m in incremental NOI. 5️⃣ Today, Ocra's software & managed services is live at 20+ MCR locations Get the full story: https://lnkd.in/esXXi5nh And if you're ready for a convo, you can reach Ethan & the rest of the team here: info@getocra.com! #parking #parkingindustry #hotelparking #hoteltechnology #parkingtechnology #revenuemanagement

We're 30 days away from taking off for NPA! 🎲 You can catch this crew of high rollers in Las Vegas next month. The team can't wait to catch up and learn more about what's going on with your biz (& Sarah can't wait to have some new team pix for social media 😅). Reach out: info@getocra.com And get on our mailing list (2x/month max!) for the latest and greatest about our partners, our platform, & our passion for parking: https://lnkd.in/e845y-JS

MCR Hotels, the third-largest hotel owner-operator in the United States has implemented Ocra at 20+ locations, focusing on off-airport hotels and leisure or event-driven hotels. In this free case study, learn how MCR generated $3.4m in gross sales & $2.5m in incremental NOI with Ocra in 2023 – – with results on track to double in 2024! Get your copy: https://lnkd.in/esXXi5nh Or contact us: info@getocra.com #parking #parkingindustry #hotelparking #hotelrevenue #hotelNOI #parkingtechnology #parkingoperations #hoteloperations