Getting Past the Premium Podcast

Listen to the latest Getting Past the Premium podcast, with Brett Young: https://spoti.fi/4fmnPfy

There is a difference between marketing and sales. And the sooner you create that distinction in your firm, the more scalable you'll become, according to Brett Young, CEO of Erb and Young. Brett joins us this week to talk about how his agency has built a brand in their market, grown within their niche and scaled with a repeatable process. Enjoy the episode! Listen here: https://spoti.fi/3RvISTi Watch here: https://bit.ly/3YGecTy

Listen to the latest Getting Past the Premium podcast, with Julie Richt, CIC: https://spoti.fi/4f6zTkV

Julie Richt, CIC, President and Founder at Lucid Insurance, has seen about every side of the insurance industry in her career. Her path led her to starting Lucid, an MGA focused solely on property insurance. Learn why she's taken such a unique approach to her company, how the industry is evolving, how specialized offerings like hers have become more valuable, and what to expect from the current property market. Enjoy the episode! Listen here: https://spoti.fi/3RvISTi Watch here: https://bit.ly/4eVnv76

Listen to the latest Getting Past the Premium podcast, with Ryan Brott: https://spoti.fi/4ezYtLj

Ryan Brott, CEPA®, Chief Growth Officer at Ellerbrock-Norris, joins Elliot this week to talk about the value an agency can bring to a clients. Your commission percentages aren’t going to change, so how can you change your service model to add value and add revenue? LAUNCH is a tool Ryan uses to expand his offering beyond insurance and encompass more risk management “impact areas.” Learn how you can do the same within your model. Enjoy the episode! Listen here: https://spoti.fi/3RvISTi Watch here: https://bit.ly/3TTirIk

Listen to the latest Getting Past the Premium podcast, with Shawn Fitzgerald: https://spoti.fi/3XDkj9l

Shawn Fitzgerald of Sound Harbor Insurance is in a similar place to the majority of Getting Past the Premium listeners. He's four years into owning his own insurance agency. He faces growing pains. He's grown his team. And he's overcome a few obstacles. Shawn and Elliot talk through the most important actions you can take as a business owner – from finding a mentor, investing in yourself, focusing on goal-setting, and understanding your audience. Enjoy the episode! Listen here: https://spoti.fi/3RvISTi Watch here: https://bit.ly/3TAxtCD

Listen to the latest Getting Past the Premium podcast, with Ryan Brott, CEPA®: https://spoti.fi/3B7UZ3T

From brand awareness to sales activities to written revenue, what you measure and how you measure it will change. But the reason behind sales analytics doesn't change: You want to know how much it costs to bring in new clients, and what revenue those new clients will generate. Ryan Brott, CEPA®, Chief Growth Officer at Ellerbrock-Norris, joins the show this week to break down how Ellerbrock-Norris is tracking its sales goals. At the end of the day, knowing how many top-of-funnel activities it takes to generate bottom-of-funnel revenue can be a game changer for your agency. Enjoy the episode! Listen here: https://spoti.fi/3RvISTi Watch here: https://bit.ly/3MKJGAS