Gitwit

At Gitwit we’ve rolled a consultancy, software development shop, and creative agency into one full-service innovation machine that takes you from problem to market-tested solution to first customers. The Insights & Consulting team is the driving force behind our problem-obsessed agency because insights are the currency of innovation. Research and strategy shine through in the solutions our Product team designs and the campaigns our Marketing team creates to put them in the hands of users. Vice versa, once solutions are out in the world, we have the right mechanisms in place to continually learn, iterate, and improve.  #marketing #product #consulting

According to the CDC, in 2022, more than 2.5 million cases of syphilis, gonorrhea, and chlamydia were reported in the US. However, the rates of STD testing have not kept up with the growing number of STD cases. When our client approached us with a first-of-its-kind rapid STD test that could truly be taken and interpreted at home, we immediately saw the potential to improve access to STD care. Read our latest case study to learn how we created an inclusive, positive brand voice and visual identity that we carried throughout Know's entire customer experience — from early campaigns to the ecommerce website, telehealth support, and more: https://lnkd.in/er4PpWsf

"The underlying issue is that many dashboards are designed with a focus on data rather than on the end user. This data-first approach often results in overwhelming interfaces that fail to provide clarity or support decision-making — the very things dashboards are intended to do." In our latest article, Data Engineer, Austin Boardman, explains the reason most dashboards go unused and a better methodology for getting the right data in the hands of decision makers. Read the full article at the link in the comments!

Check out the latest article from our venture studio on why you should consider prototyping over building an MVP.

Know any e-commerce or digital product leaders who would be a good fit for testing an AI-powered customer research tool? We want to interview them! Tag them below or share this post with your network.

There are currently two main ways to integrate AI into your workflows and supercharge productivity. Lots of organizations are getting stuck at AI chat assistants, but the opportunities are endless when you go beyond simple prompting. We've used and built a mix of AI assistants and agents for internal products, client projects, and ventures of our own, and the results are truly game-changing for end users and entire industries.

The newfound approachability of building technology with #AI is why companies across the world are feeling two pressures: FOMO and FOBO. FOMO is the idea that others are finding ways to use AI to drive meaningful profitability via innovation or efficiency, and we are going to miss out. At the company level and the employee level lurks FOBO – Fear Of Becoming Obsolete. Can our company maintain relevance and value? What will become of me if I can’t figure out how to innovate successfully? If you’re feeling these pressures, there is a simple way to find real AI opportunities. You can find the most valuable AI opportunities at the level of the human worker in their daily flow. Where are people with valuable expertise spending overtime? What tedious, error-prone tasks are getting in the way of your people creating more value? What unstructured information is a major time suck for teams trying to find answers? These tedious, time-consuming processes are where AI can step in to augment productivity and let your employees focus on what they’re best at. If you want to shake the AI-induced FOMO and FOBO, this is the best place to start.

The companies that will win at AI have these 3 things in common: 1. They embrace AI as a democratizing force. ✅ The companies that are ahead of the curve realize that there’s no longer a sacred priesthood of developers and engineers — anyone can build with AI. But these organizations are doing more than offering a chatGPT subscription; they’re equipping their team with the resources and freedom to break down the barriers between technical talent and creative problem-solving. 2. They rethink the human experience, not just the technology. ✅ AI is not just a technological shift—it’s a human one. The companies that will thrive are those that focus on how AI can enhance the human experience at the most micro levels of daily workflows and customer experiences. They understand that the real value of AI is unlocked when it’s used to reimagine the smallest details of human work, life, and interactions. 3. They are built for continuous learning and adaptation. ✅ In a world where change is the only constant, companies that succeed with AI are those that never stop learning. They don’t just react to change—they drive it. These companies are expert beginners, always questioning assumptions and fearlessly experimenting with new ideas. Their approach to AI is not about catching up but about leading the way forward. #AI #Innovation #Democratization #HumanExperience #ContinuousLearning #TechLeadership #FutureOfWork

With the explosion of AI over the past 2 years, our shop has been building LLM-powered products and startups faster than ever. From a tool that helps home health nurses complete documentation in less than 15 minutes to a conversational AI digital intercept tool that’s already gathering feedback for clients’ buyer experiences. Watch this video to see how we’re identifying and approaching AI opportunities and learn about a few AI tools we’ve built so far.

Join us in supporting the Tulsa business community! This week, Gitwit is an Atlas School clothing drive drop-off location! Come and see us with your gently used business attire to fill Atlas School's community closet ahead of their career fair.