globalHMA

Throughout November we will be featuring our creative team to shed some light on why they are a key ingredient to our success. Not only do our designers have years of experience, but they also continue their education and earn certifications through webinars, tranining courses, and more. To kick us off, take a look at what our development director, Andrew has to say about some of the tools our creatives are well-versed in to ensure we deliver quality work.

💥 Help us celebrate 5 years with Jeremy, our digital marketing manager! With previous experience in video creation and design, Jeremy knows how to pin down the best content and optimal strategies to showcase our clients. We appreciate not only the skills he brings to our digital campaigns but also the support he provides to strengthen our team each day.

Not only is it essential to us that we know our clients and their brands, but it's also important that we understand their products and customers. Take a look at our latest blog to see why it's still imperative to dive deep to find the keywords that will enhance each marketing experience. https://lnkd.in/e5V35G6b

Email campaigns are a customizable, cost-effective way to market your business while connecting with your subscribers. ( 📩 See our latest blog on emails) Enter a strong subject line and follow through with a creative message that motivates your target audience and will keep them coming back for more. Here's a fun Tuesday Trivia question: When was the very first email sent? 🤔

Members of our account team attended a webinar with Neil Patel to stay keen on their email marketing knowledge. Patel notes that when done effectively, email marketing can deliver an ROI of 36-42%, which we've seen in some of our client results too. Take a look at what Derick and Robyn have to say about email marketing and what they focus on to be the most effective for their clients.

Technology has advanced our world for decades—from evolving to gas-powered cars to having access to a personal phone 24/7. But what happens when technology is pushed to the forefront and we lose the human element? Cars get us places faster, but break down without maintenance. Cell phones connect us to our loved ones, but can be detrimental to our safety without proper monitoring. And for us? If we don't have our AI driven by a knowledgeable and trained expert to gather accurate details for our customer personas and campaigns, we can't deliver outstanding results for our clients. Check out what happened this year when AI was left on its own to run the show. https://lnkd.in/eB767mQh

It's media planning season already! We are diving into our media studies and schedules, researching, and planning for next year. Read our latest blog on our process and how building the strategy means more than buying ad space. https://bit.ly/3N7REEv

Check out our latest blog on email marketing best practices to help you land in your customers' inboxes! ✉️ We can help you set yourself up for sustained growth, credibility, and stronger relationships. 🤝 https://bit.ly/47AElWp

Today we celebrate 12 years of having Jamie on our team! 🎉 When Jamie isn't busy keeping our workflow in order as our director of operations, you may find her exploring museums, acting with her theater group, or volunteering at various historical sites in Lancaster! 🎭 We are so fortunate to have her on our team, bringing organization to every project we execute. ✨

There's nothing like witnessing our team in action. Here's a quick shot of Ian delivering a voiceover for one of our projects because crafting an impactful video involves not just exceptional visuals, but also a compelling voice that truly resonates with the audience.