Nihi Sumba, described by Chris Burch as “the edge of wildness,” aims to redefine what it means to experience luxury travel. Situated on the unspoiled Lost Island in Indonesia, about an hour flight from Bali, Nihi Sumba has become a hidden gem for the ultra-wealthy and A-list celebrities — Jennifer Lawrence spent her honeymoon at the resort in 2019. Designed to be a sanctuary, guests are invited to immerse themselves in nature, community and culture.
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
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Tony Case
Journalist
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Lexy Lebsack
West Coast correspondent @ Glossy.co | Award-Winning Reporter, Editor & Host
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Sara Spruch-Feiner
Senior Reporter at Glossy
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Zofia Zwieglinska
Zofia Zwieglinska is an Influencer International Fashion Reporter at Glossy | LinkedIn Top Voice for Fashion & Beauty 2022 | Speaker on fashion sustainability, innovation and web3
Updates
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“I firmly believe luxury prices will continue to rise, and rather than hitting a plateau, we may see a deliberate strategy of perpetual escalation,” said Keith A. Fraley, MBA, a professor of fashion business at the Fashion Institute of Technology. Read more: https://lnkd.in/dn3epjwc
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The combination of luxury’s ever-increasing prices, the rise of luxury resale platforms like Fashionphile and The RealReal, and fashion's streetwear-influenced focus on limited-edition drops have all come together to create a type of consumer for whom luxury goods are investment assets.
These 3 fashion collectors view their expensive goods as assets
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Luxury brands are increasingly raising their prices to get more value out of their most valuable customers: the hyper-affluent, high-frequency buyers whose wealth insulates them from the vicissitudes of the economy. These customers tend to continue buying from luxury brands regardless of how high the prices get.
How much higher can luxury prices go?
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When Virgil Abloh passed away in 2021, he left his Milanese streetwear and luxury brand Off-White without strong creative leadership. The brand, owned by LVMH, trucked on without him but so far has struggled to live up to the days of Abloh’s tenure. Now, Off-White has been sold off by LVMH to Bluestar Alliance. The deal was announced Monday afternoon for an undisclosed sum. Off-White had initially been owned by New Guards Group, which was purchased by the embattled luxury e-commerce platform Farfetch in 2019. LVMH bought majority control of Off-White in 2021, with Farfetch retaining a minority stake in the company.
Who is Bluestar Alliance, the management company that just bought Off-White?
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When Coco Chanel debuted a golden tan after a trip to the French Riviera in 1923, she set off a craze for bronzed skin as a sign of wealth and leisure. Then, the discovery in the 1950s that dihydroxyacetone, or DHA, could temporarily turn skin bronze helped birth the fake tan industry, making Chanel’s golden glow accessible to those who couldn’t afford a trip to the Mediterranean. But the real thing still remained a premium even into the 21st century. Today’s celebrities and trendsetters, however, would be loath to admit to baking in the sun for hours, lest they be seen as irresponsible. But that doesn’t mean the appearance of a tan has lost its status — it’s just been reformulated and repackaged to match today’s skin-care-first beauty ideals.
Stay golden: The new era of luxury tanning
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Men’s personal care brand Dr. Squatch is coming for body wash, and it’s teaming with A-lister Sydney Sweeney to help spread the word. On Tuesday, 11-year-old Dr. Squatch rolled out the first in a series of marketing assets announcing the expansion into the new category and starring Sweeney. The video, which went live across Dr. Squatch’s social channels, features Sweeney as a “magical body wash genie” with the ability to grant “every man’s wish” — which, in this case, is a natural body wash.
Dr. Squatch taps Sydney Sweeney to announce new category expansion
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For today’s luxury shopper considering the virtues of a Toteme bucket bag or The Row’s Margaux, a go-to resource has emerged: Substack. More specifically, luxury shoppers are turning to newsletters like The Love List by Jess Graves; WIPOT, or What I Put On Today (16,000 subscribers), by Meg Strachan, founder of the lab-grown jewelry brand Dorsey; Magasin (33,000 subscribers) by Laura Reilly; The Cereal Aisle (over 135,000 subscribers) by Leandra Medine; and 5 Things You Should Buy (over 58,000 subscribers) by Becky Malinsky. And, as Glossy first reported in December, they flood the comments sections with inquiries about shopping needs, transactions of high-end items being sold to one another, and investigations centered on which new bags, belts, shoes and sweaters are worth the investment.
Luxury shoppers are hitting Substack before adding to cart
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Timed with its 30th anniversary, NARS Cosmetics launched Nars Maison Explicit on Tuesday on narscosmetics.com. The virtual experience, which merges storytelling, #gaming and commerce, is accessible on mobile and desktop in ten languages and in 12 markets, including the Americas, EMEA and Asia. According to Gabrielle Archambault, Nars’s executive director of global digital innovation and media, the brand will also host IRL Maison Explicit events where on-site QR codes will link to the online experience. The first will be held in Paris on September 14-15 and open to the public. #nars
After Roblox success, Nars launches a virtual experience on its own website
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San Francisco-native Shreya Aggarwal launched her Caftari brand in 2023 with a trio of #candles promising mood-enhancing effects. At the time, the market for wellness-boosting fragrances was still growing. Less than a year later, that market has only become more competitive with new functional fragrances from the likes of Charlotte Tilbury Beauty and Nette joining the sphere. But with its first retail partner, #Caftari has its eye on growth: On Wednesday, Caftari’s wellness candles will arrive at clean beauty retailer Credo Beauty. In this piece by Emily Jensen, we also speak to Jessica Trieber.
Credo Beauty branches into home decor with candles
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