Bonafide™

Marketing is like sailing a ship. You don’t just set a course and hope for the best—you constantly check the weather, adjust your sails, and navigate around obstacles. Neil Patel calls this “Research, Test, and Pivot." Start with solid research, test your strategies, and be ready to pivot based on what you learn. Just as a sailor adapts to changing winds, a company has to adjust their marketing strategy to stay on course and reach their goals. Stay flexible, stay smart, and keep your marketing ship sailing smoothly! #MarketingStrategy #DigitalMarketing #AdaptAndGrow #MarketingTips

It can be hard to earn trust online, and it's getting harder. But there are some relatively simple things you can do to show prospects that you are a legitimate and reputable business, starting with including trust symbols prominently on your site, including testimonials from other clients, sharing videos of members of your team, and especially staying actively engaged with customer questions/concerns and tending to your public reviews. Bonafide loves helping clients build trust. If you need a little help knowing where to start or figuring out what efforts will have the best impact, let's talk. #TrustSymbols #CustomerEngagement #MarketingTips #DigitalMarketing

Wondering why internal linking is so important? Internal linking on a website is like connecting different rooms in a house with doors. Each room represents a piece of content, and the doors are the links that let you move from one room (or topic) to another. The more doors you have, the easier it is for visitors to explore the house (or website) and find related information. Having more internal connections boosts your website traffic by guiding visitors to related content and keeping them engaged longer. Your site visitors see a little more of your authority and expertise with thoughtfully linked content. Good internal linking also helps search engines understand your site's structure and improve your SEO. We'd love to help you put some strategic thought behind your internal linking to help improve your website traffic. #InternalLinking #SEO #ContentStrategy #DigitalMarketing #LinkBuilding #SEOtips #ContentMarketing

Google uses a well-known acronym to describe the criteria for how it evaluates quality of and ranks content: E - E - A - T Experience - Expertise - Authority - Trustworthiness Looking at your content to see how it's meeting these standards can be a starting point for finding ways to improve your rankings. Bonafide would love to help you find ways to improve your rankings by adding experience, expertise, authority and trustworthiness to your content mix. #GoogleRanking #DigitalMarketing #ContentStrategy #SearchEngineOptimization #MarketingTips

nobody will remember: - your salary - how “busy you were” - how many hours you worked people will remember: - how you seamlessly switch - from the brand account - to your personal account

What's the big deal about content? Having high-quality content that provides valuable information to your prospects and clients can improve the performance of your site and the quality of incoming leads when they reach out. This content can include things like blog posts, buying guides, core information pages, product reviews, and more. If you need help to boost your content game, Bonafide can help. #ContentMarketing #ContentStrategy #DigitalMarketing #InboundMarketing #MarketingTips

Let’s talk about something that can truly make or break your business: Customer Experience (CX). In today’s competitive market, providing a seamless, positive experience across all customer touchpoints is more important than ever. From the moment a customer first interacts with your brand to the support they receive post-purchase, every interaction counts! By making sure the customer experience your brand is delivering is top-notch, you can build loyalty, drive engagement, reduce churn and differentiate your brand. At Bonafide, we’re passionate about helping you create unforgettable customer experiences that drive growth and success. Let’s work together to ensure every touchpoint leaves a lasting, positive impression.

Ever heard of a marketing persona? A marketing persona is a detailed profile of your ideal customer that includes information like their interests, habits, and needs. Having customers categorized by their persona helps you tailor your marketing to better connect with and engage different types of prospects and clients alike. Bonafide would love to help you drive meaningful engagement through more personalized marketing. If that sounds like something you'd like to discuss, then let's talk. #MarketingPersona #PersonalizedMarketing #MarketingStrategy #DigitalMarketing #MarketingTips #AudienceSegmentation #MarketingInsights

Any business owner knows that organic Google rankings have been volatile this year, with updates happening and roll-outs of new features. By focusing on making gains in the relatively stable local search results, you can drive online and offline conversions. Here are 10 fields in your Google Business Profile that seem to support improved local rankings. 1 - Business Title 2 - Address 3 - Categories 4 - Your Website Link 5 - Your Hours 6 - Reviews 7 - Attributes 8 - Services 9 - Products 10 - Popular Items Need help boosting local rankings? Bonafide can help! Let's chat. #GoogleRankings #LocalMarketing #DigitalMarketing #OnlineVisibility #SEOstrategy #BusinessGrowth

As a business owner, you can easily feel overwhelmed trying to be the expert of every aspect of running your business. Partnering with a marketing agency is an easy way to focus on scaling your business, without having to work longer hours or hire more full or part-time employees. Having a marketing partner will also let you work in your areas of efficiency while trusting your chosen marketing team to work in theirs. By using an agency to support your marketing, you are freed up to expand your services and offerings, grow your client base, and increase profits without the expense of an in-house marketing team. That's what we call smart business management! If you'd like to chat about your marketing needs, please be in touch!