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Cartograph's Weekly Tips and Tricks for Selling on #Amazon A+ CONTENT | GENERATIVE AI Amazon is beginning to test Generative AI to produce A+ Content. Certain modules in the A+ builder will be marked with “AI ready.” All you need to get started is the ASIN, but you can use Image and Text Prompts to get better results. As always, it’s up to you to verify that the output is accurate and follows Amazon’s guidelines! HOLIDAY LOGISTICS | PEAK FULFILLMENT FEES A reminder that the holiday peak fulfillment fees for FBA started October 15th and run through Jan 14th, 2025. To see how your products might be affected see this table showing the increases on this link. BRAND TAILORED COUPONS | PED REFERENCE PRICE Your Black Friday / Cyber Monday Prime Exclusive Discount has to be lower than the lowest price paid over the last 30 days (”Reference Price”). Brand Tailored Coupons will affect your Reference Price. Brand Tailored Promotions will not affect your Reference Price. Consider swapping the coupons for promotions. Note: Brand Tailored Promotions min discount is 10% vs 5% for the Coupon.

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 🦃 BFCM | PRIME EXCLUSIVE DISCOUNT SUBMISSION Prime Exclusive Discounts are now available in Seller Central for Black Friday Cyber Monday Deals. Deals will run starting Nov 21 - Dec 2! Turkey 12 this year! As a refresh here are requirements to be able to submit a Prime Exclusive Discount: - Must have at least 1 review with an average rating of 4.0 stars - PED Price must be 20%-80% off non-promotional price - PED Price must be lower than the lowest price for the ASIN in past 30 days Make sure your reference prices are where you want them on 10/20 in order to not affect your PEDs. 🗺 DSP CUSTOM CREATIVE | NAVIGATING EVOLVING DSP REQUIREMENTS The back end of rodeo continues to change making it increasingly more difficult to submit your DSP ads successfully. Use the link below to cross reference your image dimensions. Additionally, support has stated that for REC (Responsive Ecommerce Creative), the images being used will be from detail pages themselves. Use this link for more information. Link: https://lnkd.in/ebM77WJv 📜 UPC OWNERSHIP | GS1 Standard procedure for purchasing a UPC should always be GS1 certified. Oftentimes if you are having UPC conflicts it is because brands use low cost UPC providers, who are known for recycling their UPC's. Ever wondered if you can get proof of your UPC Ownership? No worries! This link below can help verify ownership of your GS1 certified UPC's. Link: https://lnkd.in/eaJ3b_u3 #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 💄 ELECTROLYTES | BROWSE NODE SHIFT Starting November 4th Amazon is moving the Sports Nutrition Electrolyte Replacement Drinks category from the Grocery & Gourmet browse node to the Beauty, Health and Personal Care browse node. This move will nearly double the referral fees on products priced between $10-$15. If you have electrolytes in your catalog, be sure to check your listings and update your margin analysis or attempt to move categories before the fee change hits. note that a top category shift will have impacts on how your organic traffic (category merchandising) and automatic ad campaigns work, so ensure you check performance before an after for any changes. Category: https://lnkd.in/e6VPKeHM [Screenshot] 🐶 RUFUS AI | AD INTEGRATION TESTING Amazon is beginning to use their Rufus AI to test ads. Here is an article with a full description of what is going on and see below for a summary! 1) Ad Integration in Rufus: Amazon is testing the integration of sponsored ads into its shopping-focused chatbot, Rufus, to enhance brand and product discovery for users. 2) Contextual Advertising: The ads will be shown based on the context of user conversations and searches, with Rufus potentially generating accompanying text for the ads. 3) Financial Strategy: This move aligns with trends in AI-driven platforms, where companies seek to monetize chatbots by leveraging advertising as a return on investment amid high operational costs. Article: https://lnkd.in/gtDpJEgC 📅 FALL PRIME DAY | REFERENCE PRICE IMPACTING COUPONS Did your brand experience pricing challenges not aligning to what you thought you planned for? You weren't alone this Fall Prime Day. 1) Coupons now getting a PED treatment, no longer allowing you to set any discount. Instead, Amazon will flag a maximum pricing with coupon based on the reference price and lowest price offered in the last 30 days. 2) Recommend keeping this in mind for BFCM - create them early and check the night before as this maximum price "may change over time as pricing can fluctuate". - Reference price can also come from 3P seller offers as well, so be mindful of resellers and channel conflict affecting your ability to run deals for BFCM. [Screenshot] #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 🆕 DSP | NEW FUNCTIONALITIES We can now create specific promotions through Amazon DSP. Basically, if someone spends X dollars, they will get 25% of it back in credit! Huge for new product launches or products with little reviews. 1) When submitting new creative on the DSP ad console, you can choose between REC or Rewarded ads in the "Ad experiences" section. 2) Then, at the bottom, you can set your purchase value and the 25% reward credit is automatically calculated. [Screenshot] 🎭 BRAND TAILORED PROMOTIONS | NEW AUDIENCE ALERT Another week, another new brand tailored promotion audience! Complimentary Product Remarketing: You can now target customers who purchased products complementary to selected products in the last 30 days but did not purchase selected products. [Screenshot] 📦 SIPP | TOTAL PRODUCT PACKAGING RESOURCES As a reminder, Check your enrolled products frequently. New products get auto enrolled almost every month that should NOT be in the program. SIPP Program - Ships in Product Packaging Resources 1) Customer facing overview of the program: https://amzn.to/4eR0D97 2) Overview of guidelines: https://amzn.to/3XIo25y 3) SIPP FAQ Page: https://amzn.to/3ZNvPS8 4) List SIPP discount by size tier: https://amzn.to/3ZOab09 5) Steps for enrollment: https://bit.ly/3Nc1NQK 6) SIPP dashboard: https://amzn.to/47NHr9P This program was formerly known as SIOC #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 🛒 FALL PRIME DAY | DATES HAVE BEEN RELEASED! Fall Prime Days officially released! Oct 8-9. 🤑 AMAZON COSTS | EXPENSE GLOSSARY Reviewing your Amazon P&L and have a question about what a charge is for? Use this this list to review all Amazon fees and their descriptions. Glossary: https://lnkd.in/gb-aGpCQ (The "Transaction View" in "Payments" is where you'll find these fees in Seller Central.) 📊 BRAND TAILORED PROMOTIONS | NEW AUDIENCES Amazon has made another optimization to Brand Tailored Promotions. See below for a summary of this article from Mansour Nazouri regarding these updates! - New Audience Segmentation: Amazon has updated its Brand Tailored Promotions to categorize audience segments into New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell, enhancing targeting strategies. (See Screenshot) This refined categorization helps advertisers align their promotional efforts more intuitively with specific business goals. The update has sparked positive discussions among industry professionals, highlighting its potential for optimizing retention and re-engagement strategies. Article: https://lnkd.in/evxvt6H5 #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 🏪 BRAND STORE | BENEFITS TO DRIVING TRAFFIC Mansour Norouzi wrote an article about the benefits of driving traffic to your brand store. A tool often underutilized. 1) Brand Store Benefits: Driving traffic to your Amazon Store enhances brand building, increases product discovery, and improves customer experience by showcasing multiple products in a cohesive space. 2) Dynamic Features: Amazon's new "From Your Search" section displays your brand's products based on customer searches, helping to drive targeted traffic directly to your store. 3) DTC-Like Experience: The transformation of brand stores into more direct-to-consumer-like sites allows for better storytelling and customer engagement, ultimately boosting sales and customer loyalty. Article: https://lnkd.in/ePSm8MBy 📒 AD INSPO | ARCHIVE Ever found yourself wanting to set up a new ad but running short on inspiration? Your dreams have come true! See this link for an extensive list of examples to learn from. Link: https://lnkd.in/ewU4ptbM 📰 COUPONS | NEW COUPON TYPE DURATIONS On September 5, 2024, the maximum durations of three different classes of coupons will be changed from 90 days to the following: 1) Standard coupons: 30 days. 2) Reorder coupons: 180 days. 3) Subscribe & Save coupons: 365 days. The maximum durations of these coupons are being differentiated to increase their impact, to distinguish various promotional offers, and to incentivize their use within specified timeframes. Coupons that were issued before September 5 will not be affected by this update and may run as long as 90 days. For more information, go to Create a coupon via this link: https://lnkd.in/edDp3u4n #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 📰 COUPONS | AUDIENCE SEGMENTATION STRATEGY Brand-Tailored Coupons allow you to target specific audiences based on browsing and purchase behavior. When launching a new product, offer a coupon on the new product to the audiences titled 'Repeat Customers', 'Top Tier', and 'High Spend Customers'. This encourages discovery and conversion among your most loyal Amazon customer segments! 🌀 VARIATIONS | VINE AND TWIST A great tip to maximize reviews on ASIN variations. You can enroll products in vine, then immediately twist them with other variations before the vine reviews are complete. When creating a variation for these products without knowing that they had been enrolled in vine. We had 7 vine reviews total the day they were twisted, and a few days later there were 21 combined. [Screenshot] 📈 COUPONS | COUPON STACKING If you were creating coupons the past week or two you may have noticed something new! You can now choose whether or not to allow coupon stacking with promotions!!! [Screenshot] #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon ⌛AGING INVENTORY | CONTROL YOUR SELL THROUGH If you are like many folks in the Amazon environment with stock close to expiring, you might be interested in getting Amazon to allocate the older stock first. How though? If you create a new SKU for fresh inventory, you can better track and control ’best by’ dates in the following ways: 1. When you open bin checks, you can specify which Best By Date. 2. You can close the freshest inventory SKU to sell through older inventory. 3. Overall, Best By Date tracking is just better especially if you experience frequent account health flags for product expiration. 💾 STORAGE FEES | CALCULATE FEE CHANGES Many folks have seen all of this year’s fee changes around Amazon’s logistics. Q4 will mark yet another shift during peak fulfillment, but how can you plan for fee changes and build it into your cost model for better awareness? Use this link to plug in your ASIN and get a better estimate around what these fees will look like for your products this Q4! https://lnkd.in/ejgJey2s 📰 SPONSORED BRAND ADS | NEW FEATURE INBOUND Amazon is introducing a dual functionality of Sponsored Brand ads. No longer do you have to choose between Lifestyle imagery, Brand Store pathways, and Shoppable images from the PDP. Make sure that your secondary carousel images are ads-worthy so you can take advantage of this feature when the time comes! [Screenshot] #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 🔭 BRAND STORES | AMAZON UPGRADING BRAND STORE FEATURES - Amazon is offering a new DTC (direct-to-consumer) format for the top 1% of Amazon sellers, similar to how A+ content was initially only available for top sellers. - This new brand store format includes features like wide-screen video, moving elements, and the removal of the old menu bar. Brands like Anker and Mary Ruth's are already using these new capabilities. - This gives brand owners another tool to utilize design as a competitive edge over their competition on Amazon. Amazon is aiming to be both a Shopify competitor and a social media platform. - If Amazon finds that this DTC-style brand store format converts better, they may eventually roll it out to all sellers, similar to how A+ content became available to all sellers over time.   🎫 SUPPORT TICKETS | SPECIALISTS - Recently when opening new support tickets, Amazon will provide you with a list of specialists who can help you with that you can choose from. - It includes their capabilities and their experience! - Specializations include attribution updates, feeds/inventory updates, featured offer issues, and all other selling on amazon questions! [Screenshot] 🎄FBA FEES | HOLIDAY PEAK FULFILLMENT Peak fulfillment FBA fees have been released. From October 15, 2024, to January 14, 2025, the holiday peak fulfillment fee will be applied to FBA (excluding apparel), apparel, and dangerous goods. On January 15, 2025, FBA fulfillment fees will revert back to the non-peak period rates. The range on items excluding apparel can be anywhere from $0.19 to over $8.51 depending on size tier and weight. The heavier the item, the larger the increase. Check with your AE or SAS Rep, or keep an eye out on Amazons internal pages for the release of the price increase specifics found in this link: https://lnkd.in/dUnY2MmN #digitalmarketing #advertisingandmarketing #amazonmarketing

Cartograph's Weekly Tips and Tricks for Selling on #Amazon 📜 SEARCH RESULTS | REVIEW OMISSIONS If you’ve been surfing Amazon and noticed that search results are missing reviews and ratings, you aren’t alone. Its real. Based on the LinkedIn post by Judah Bergman, here are the key points summarized in 4 bullets: 1) Amazon is omitting star ratings and reviews from many search results on their app, requiring consumers to rely on alternative signals like "2k bought in the last month" or Amazon's choice/best seller tags. 2) Reviews are now only visible on the product page after the item is clicked, leading to questions about whether Amazon is moving away from reviews as a key shopping signal. 3) Experts have mixed views - some see this as a temporary test, while others believe Amazon is adapting the display of reviews to balance the influence of potentially fake reviews and improve the shopping experience. 4) The change could impact click-through rates, conversion rates, and advertising costs for sellers, as consumers may have to do more "window shopping" without the immediate star rating signal. See Link: https://lnkd.in/d9q775gN ♻ RETURNS | TO RESELL OR TO NOT RESELL Amazon has launched an interesting beta feature for returns. You can update it HERE: https://lnkd.in/d8sKhisE The options are as follows: 1) Default Evaluation: Typically, Amazon evaluates all customer-returned items to determine if they’re sellable. If deemed new, they go right back into your inventory. 2) Selective Evaluation: You can choose to have only certain ASINs evaluated. Just upload a list, and Amazon will check these returns for sellability. Items not on the list will be considered defective and unfulfillable. 3) Disable Evaluation: You can opt out entirely. All returned items will be marked as defective and unfulfillable, bypassing any chance for reimbursement if damaged. See more info HERE: https://lnkd.in/d3rQGFn5 📊 SPONSORED DISPLAY | LOW REVIEW PRODUCT VISIBILITY If you have a product with low reviews, use SD to get content in front of customers. 1) If you do logo+custom image+tagline, reviews are left off the ads. Pair it up a promo (LD featured in that screenshot) to stand out and let your price point appeal to customers. 2) PSA to not let review count or price point stand in the way of getting customers to your detail pages. get creative with how you position yourself in front of customers. 3) ALWAYS be improving your CTR, which requires innovation in how you advertise or structure your title/hero images. 4) Supporting data to back this up, most NTB customers on Amazon are buying after seeing a combo of ads, with SD as the final path to purchase most of the time. [Screenshot] #digitalmarketing #advertisingandmarketing #amazonmarketing