Grey Matter

𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝘁𝗵𝗲 𝗱𝗮𝘆! if you’ve ever questioned whether your marketing strategy is truly delivering value, this is your chance to find out. join us for the skeptic’s guide to marketing, where we’ll reveal how marketing can drive real, measurable business growth. Don’t miss out—𝙧𝙚𝙜𝙞𝙨𝙩𝙚𝙧 𝙣𝙤𝙬: https://hubs.li/Q02WcHZn0 𝗗𝗮𝘁𝗲: 10/30/2024 𝗧𝗶𝗺𝗲: 1 pm est #leadgeneration #marketingroi #b2bwebinar #businesssuccess #salesandmarketing

𝗦𝘁𝗼𝗽 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗰𝗵𝗲𝗰𝗸𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝘀𝘁𝗮𝗸𝗲𝘀 𝗱𝗲𝗺𝗮𝗻𝗱 𝗰𝗵𝗲𝘀𝘀. This Wednesday, we’re cutting through the noise. Join our VP of Strategy, Zach Murphy, as he dives into the strategy of aligning marketing with sales, revealing how you can turn every move into measurable ROI. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: • Why a coordinated strategy drives more meaningful engagement • How marketing fuels deal-closing power in B2B • The secrets to tracking real impact with data-driven precision Register now and take your growth strategy to the next level: https://hubs.li/Q02VTVPg0 𝗗𝗮𝘁𝗲: 10/30/2024 𝗧𝗶𝗺𝗲: 1 PM EST #B2BMarketing #Sales #MarketingStrategy #BusinessGrowth #LeadGeneration

Are our marketing and sales teams working in silos? It’s a recipe for missed growth and lost revenue—especially in B2B, where every touchpoint counts. Next week, learn how aligning your teams can transform your pipeline and close deals faster. 𝗕𝟮𝗕 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿𝘀? Our VP of Strategy, Zach Murphy is revealing how to turn marketing from “sales support” into a powerful sales driver. 𝗝𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿: • The key to aligning sales and marketing for more meaningful engagement • How marketing can close deals in complex B2B cycles • Proven methods to track marketing’s bottom-line impact with data and attribution 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗥𝗢𝗜: https://hubs.li/Q02VRDxv0 𝗗𝗮𝘁𝗲: 10/30/2024 𝗧𝗶𝗺𝗲: 1 PM EST #B2BMarketing #MarketingWebinar #Sales #LeadAttribution #BusinessGrowth #LeadGeneration

Marketing’s impact shouldn’t be a mystery. In 𝗧𝗵𝗲 𝗦𝗸𝗲𝗽𝘁𝗶𝗰’𝘀 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, we’ll show you how to track marketing’s success using lead attribution and data. No more guessing—just clear, measurable results. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗲𝗮𝗹 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? 𝗝𝗼𝗶𝗻 𝘂𝘀! https://hubs.li/Q02VhwF_0 𝗗𝗮𝘁𝗲: 10/30/2024 𝗧𝗶𝗺𝗲: 1 PM EST #B2BMarketing #LeadAttribution #DataDrivenMarketing #MarketingImpact

As a business leader, do you still question the impact of marketing? Looking to show your boss that it’s more than just brand awareness? You’re not alone—and that’s exactly why we created 𝙏𝙝𝙚 𝙎𝙠𝙚𝙥𝙩𝙞𝙘’𝙨 𝙂𝙪𝙞𝙙𝙚 𝙩𝙤 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 webinar. Marketing often gets overlooked, especially in B2B, but we’re here to challenge those misconceptions. Join us as our VP of Strategy, Zach Murphy, pulls back the curtain on the real power of marketing. From aligning with sales to leveraging lead attribution, this webinar will reveal how marketing can drive measurable growth and real ROI. 𝗬𝗼𝘂’𝗹𝗹 𝘄𝗮𝗹𝗸 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻: • Misguided marketing beliefs that might be holding you back • Building a seamless bridge between marketing and sales • Turning marketing doubts into hard data through lead attribution 𝗗𝗮𝘁𝗲: 10/30/2024 𝗧𝗶𝗺𝗲: 1 PM EST Don’t miss out! Sign up now to learn how marketing can directly impact your bottom line: https://hubs.ly/Q02TKgDj0 #B2BMarketing #BusinessGrowth #LeadGeneration #MarketingStrategy #SalesAlignment #BusinessSuccess

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁? 𝗗𝗼𝗻’𝘁 𝗙𝗼𝗿𝗴𝗲𝘁 𝗧𝗵𝗲𝘀𝗲 𝗞𝗲𝘆 𝗖𝗼𝘀𝘁𝘀 In our last post, we covered the basics of developing a marketing budget by working backward from your goals, with a focus on media spend. But that’s only part of the equation. What about martech and personnel costs? As marketers, it’s easy to get caught up in paid media—Google Ads, LinkedIn Ads, display campaigns—but what about the tools and people behind those campaigns? If you’re a B2B marketer struggling to understand where to allocate resources, our latest post dives into the additional components that should be a part of your strategy: 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝘁𝗼𝗼𝗹𝘀 – How automation and software reduce manual tasks and add to the bottom line. 𝗣𝗲𝗿𝘀𝗼𝗻𝗻𝗲𝗹 𝗰𝗼𝘀𝘁𝘀 – Why hiring specialists is more effective than relying on generalists, and what a fully loaded marketing team really costs. 𝗔𝗴𝗲𝗻𝗰𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 – How agencies can fill gaps in talent and tools, and why they’re worth considering in your budget. If you want a more comprehensive, ROI-driven marketing strategy, this breakdown will help you rethink where your dollars should go. #B2BMarketing #MarketingBudget #GrowthStrategy #Martech #DemandGeneration #MarketingROI

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭 𝐫𝐢𝐠𝐡𝐭 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐛𝐢𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐨𝐫 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐛𝐥𝐞𝐦—𝐢𝐭’𝐬 𝐚𝐧 𝐞𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. Whether you’re a company nearing a billion dollars in revenue or just starting out with a few million, the process for aligning your budget with your goals is the same. At Grey Matter, we’ve used this tried-and-true methodology with businesses of all sizes to ensure their budget fuels growth. Join us this Wednesday for a webinar where we’ll walk you through the steps to create a data-driven marketing budget that works. Don’t miss the chance to learn how you can build a budget that’s designed to hit your revenue targets in 2025. Date: This Wednesday (September 25th) Time: 1 PM Eastern Registration: Below #MarketingBudget #BudgetPlanning #GrowthStrategy #MarketingWebinar #B2BMarketing #DigitalStrategy #MarketingSuccess #RevenueGrowth #2025Planning

Thank you to HubSpot and all of the #inbound24 sponsors for an incredible conference. Grey Matter shares HubSpot’s dedication to innovation and growth. Looking forward to 2025! #HubSpot #Inbound #CustomerAcquisition #GrowthHacking #MarketingStrategy

The rain can't stop us at #INBOUND24! Are you looking to drive customer acquisition and improve conversion? Grey Matter is that strategic partner, focused on utilizing technology and data to drive lasting growth. Make sure to connect with Jenny Reolfi tomorrow to see how we’re helping businesses hit their goals faster. #HubSpot #Inbound #CustomerAcquisition #GrowthHacking #MarketingStrategy

Our very own Jenny Reolfi is at #INBOUND2024! She’s already exploring the latest from HubSpot including their groundbreaking AI tool, Breeze. Breeze is a game-changer—automating content creation, managing social media, and even streamlining prospecting. With intelligent form shortening and data enrichment, lead generation is now faster and easier. Jenny’s excited to return with fresh ideas and insights that will help our clients grow smarter and faster! Stay tuned—big things ahead! #HubSpot #AI #DigitalMarketing #GrowthHacking #MarketingInnovation