Goji Labs

Thrilled to share that we're on Inc. Magazine's 5000 Fastest-Growing Private Companies—we're so proud of our rockstar team and grateful to our incredible partners who got us to this milestone. Onwards and upwards 🚀🚀 https://lnkd.in/gfPmG5h4

Many redesign projects fail to achieve their ultimate objectives because they focus on the wrong metrics. Companies often think that a fresh coat of paint—aka a ‘prettier’ UI—will boost conversion rates. Spoiler: it doesn’t. Here’s why:  ➡️ Looks Aren’t Everything A beautiful design might catch attention, but it doesn’t keep users engaged. If your onboarding flow or e-commerce checkout feels outdated or confusing, the problem runs deeper than aesthetics. The real issue is often a lack of clarity and trust. For example, a multi-billion-dollar marketplace came to us because their onboarding process had a drop-off rate five times higher than the industry average. Their initial thought was to improve the design. However, after analyzing user behavior and conducting user testing, we discovered the real problem wasn’t the UI—it was the UX. Users didn’t trust the process because it wasn’t clear or transparent.  ➡️ Focus on Clarity and Trust When it comes to conversions, the critical factor isn’t how polished your site looks—it’s how well users understand what you’re asking them to do and why. We simplified the onboarding flow by refining the information architecture and optimizing the user flow. We broke down complex steps into clear, manageable parts, clarified the reasons for data collection, and ensured transparency throughout the process. The result? Conversion rates increased significantly. By addressing the real UX issues, we transformed a confusing experience into one that users could trust.  ➡️ Prioritize the User Experience Before you invest in a rebrand, consider whether your platform is intuitive and user-friendly. Are your call-to-actions clear? Is the user journey smooth and logical? If not, visual updates alone won’t improve your conversion rates. The key is to create an experience that’s seamless and easy to navigate from start to finish.  ➡️ Stay Lean and Strategic Rebranding can be costly and time-consuming. Instead of focusing on surface-level changes, allocate resources to areas that truly impact conversion, like refining your UI and UX to guide users naturally toward your desired actions. Invest in high-impact areas such as conversion rate optimization and building user trust. By targeting these critical elements, you’ll make meaningful improvements that drive actual results. These are the principles we follow when working with clients on product design and development. ________ Have you encountered similar challenges? What strategies have you used to improve conversions? #productdevelopment #productmanagement #conversions #uxui

UI design for apps is about *so* much more than just meets the eye. Learn the fundamental, underlying concepts behind it here: https://lnkd.in/ggfVXcy7 #appdesign #uidesign #uxui #appdevelopment

🎁 GojiGift Alert! 🎁 How accessible is your digital product? ...you *sure*? You should be—so borrow our #accessibility checklist to double-check 🤩 #ux #equitableaccess #checklist #template https://lnkd.in/gZf7mqkg

The success of any new product often comes down to your team’s ability to run small, focused experiments. These experiments help you test and validate different aspects of your product and marketing strategy, validating the market need and preparing for scale. 🧪 Why Small Experiments Matter Betting everything on one large-scale launch is risky. Teams often build the solution but overlook the go-to-market strategy and how the product will resonate with users. Instead, small experiments help you: * Validate core features. * Optimize user flows to drive conversion. * Refine messaging to find value propositions that resonate. 📊 Learn from Real Data Assumptions don’t hold up in the real world. Until you run tests and gather data, you’re guessing which parts of your product matter most. A/B testing, cohort analysis, and MVP launches reveal what’s working and what isn’t. This approach identifies user behavior patterns, helps refine strategies, and reduces the risk of over-investing in unproven features. 🎙️ Calibrate Messaging for Adoption A vital part of these experiments is calibrating your messaging. If users don’t understand what problem it solves, adoption will suffer. Testing and iterating on messaging through user feedback lets you quickly adjust and communicate the right benefits, boosting adoption and retention. 🔋 Optimize Resources and Extend Runway Small experiments improve your product and optimize resource allocation. By limiting upfront investment and testing different approaches, you can avoid depleting your budget early. This lean approach allows you to test multiple strategies. Once you identify what works, you can scale confidently, ensuring efficient resource use and extending your product's runway. 🎯  Find Product-Market Fit A critical challenge for any product team is finding product-market fit—the point where your product meets the needs of a specific audience. Small experiments test hypotheses about your target market and the most essential features. Feature flagging lets you roll out features to a small user group, minimizing risk while gathering valuable engagement data. 📈Scale What Works Once validated, the next step is scaling. Channel more resources into effective areas, whether it’s a feature driving engagement or a marketing channel with high ROI. Scaling based on data from prior experiments lets you focus resources where they’ll have the most impact. ➡️ The Bottom Line: Small Experiments Lead to Big Payoffs The success of your product launch doesn’t depend on one big push. It’s about running small, calculated experiments, learning from feedback, and scaling what works. This reduces risk, ensures better user alignment, and leads to a successful product launch. Are you using small experiments to guide your product strategy? How do you decide when to scale? Share your thoughts! #productmanagement #productdevelopment #runway #leanstartup

🎁 GojiGift Alert! 🎁 We created this Mobile Lo-fi UI Kit for people who want to expedite their design process. It has 140+ modular components, 35+ mobile styles, and so much more. Download yours (free) here: #uxuidesigner #uxui #uxuidesign #productdesign #appdesign #appdesigner https://lnkd.in/gJ7CY_4n

#ProductDesign #EfficiencyHacks #DesignSprints

Information architecture is *everything*. Read about how to design a great one here: https://lnkd.in/gfjjmrdR #informationarchitecture #uxuidesign #softwaredesign #appdevelopment

The success of your biggest product launches *necessarily* depends on your team's ability to run small experiments. Hear from our CEO, David Barlev, to learn why: https://lnkd.in/gPPf4VhE #productlaunch #productdevelopment #appdevelopment #softwaredevelopment

(pun intended): learn exactly what happens during our app development process—because while we'll handle the nitty gritty, we always want to keep things transparent, especially for our non-technical partners! https://lnkd.in/gVqyms5H #appdevelopment #customapps #productdesign #appdesign #qa #usertesting