Goji Labs

Thrilled to share that we're on Inc. Magazine's 5000 Fastest-Growing Private Companies—we're so proud of our rockstar team and grateful to our incredible partners who got us to this milestone. Onwards and upwards 🚀🚀 https://lnkd.in/gfPmG5h4

#productlaunch #productdevelopment #uxui #stakeholdermanagement

A product manager's gotta dream. #productmanagement #uxui #appdevelopment

Let's talk app notifications—and that one time Postmates by Uber's marketing team single-handedly *beat* the #pushnotification game 🥇 https://lnkd.in/gpyQWyjd #productmanagement #appdevelopment #productmarketing

#freemium is a *fantastic* go-to-market motion for getting users through the door, but it's important to know when and how to use it 🤓 Learn about it here: https://lnkd.in/gvuimDCA #gtm #appdevelopment #softwaredevelopment #productmanagement

📣 Calling all #PMs #productmanagers #ceos #ctos!

😎 Feels good, doesn't it? Learn all about the different kinds of usability tests here: https://lnkd.in/g8ZFaBc7

🔦 PARTNER SPOTLIGHT: AngelFire 🏀 Check out our case study about how we designed a socially immersive sports-gaming experience — https://lnkd.in/gmmbYRNF #sportsapps #appdesign #appdevelopment

Many product development projects fail before they even get started because due to a lack of coherent strategy. At Goji Labs, we start every product engagement with a Product Strategy Sprint, which has 3 potential outcomes: go big, go pivot, or go home. We believe each of these outcomes is a win, saving you time, money, and effort and pointing you in the right direction. The Strategy Sprint is a framework we developed to help you: ✅ Launch new products with confidence ✅ Find user alignment & product-market-fit ✅ Maximize your runway & ROI ✅ Develop based on research, not guesswork By examining the ‘why’ & ‘how’ behind your product, we arrive at one of the following recommendations, and they’re each invaluable to your business: 🚀 GO BIG The concept based on your initial set of assumptions—your hypothesis—is spot-on. Your initial assumptions are accurate, research and testing confirm strong user interest, and the product addresses a significant pain point. We proceed with prototyping, user testing, refinement, and market launch. 💲 WHY IT’S VALUABLE *Validated Market Fit: Ensures the product meets actual market needs, reducing the risk of failure. *Strong User Engagement: Early user interest indicates potential for high user retention and satisfaction. *Efficient Resource Use: Focuses development efforts on a viable product, optimizing time and cost. 🔄 GO PIVOT The hypothesis is based on partially incorrect assumptions, and as such, the concept needs tweaking. Mixed feedback and further research reveal alternative pain points or technical and financial challenges. In these cases, it makes sense to adjust the product direction. 💲 WHY IT’S VALUABLE Enhancing product relevance through feedback ensures the product remains useful and market-ready. Identifying issues early mitigates risks and prevents costly mistakes. Flexibility in strategy demonstrates the company’s ability to adapt and evolve with market demands. *Enhanced Product Relevance: Adapting to feedback to keep the product relevant and useful. *Risk Mitigation: Early identification and resolution of issues to avoid costly mistakes. *Flexible Strategy: Demonstrating the company's adaptability to evolving market demands. 🛑 GO HOME The concept isn’t viable. Validating your assumptions through research, cost-benefit analyses, and user testing might reveal a fundamental mismatch in product-audience alignment or unaffordably complex implementations. In these cases, we recommend you don’t proceed. 💲 WHY IT’S VALUABLE *Resource Conservation: Prevents wasting precious resources on unviable products. *Strategic Learning: Provides valuable insight for future projects. *Focused Efforts: Ensures that only the most promising and feasible projects progress. ____________ You can learn more about our Strategy Sprint framework here: https://shorturl.at/mU7M5 #productdevelopment #appdevelopment #productstrategy #validation

#UXDesign is unquestionably about so much more than aesthetics. Good UX is one of the most powerful tools for engendering #userloyalty, especially in crowded marketplaces. Learn more here: https://lnkd.in/g_4fNKuB #appdesign #softwaredesign #productmanagement