goop

goop

Personal Care Product Manufacturing

Santa Monica, California 197,501 followers

A modern lifestyle and wellness brand.

About us

goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.

Industry
Personal Care Product Manufacturing
Company size
201-500 employees
Headquarters
Santa Monica, California
Type
Privately Held
Founded
2008
Specialties
lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, and color skincare

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Employees at goop

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Funding

goop 4 total rounds

Last Round

Series unknown
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