GreatBlue Research

The Q3 2024 Public Power Data Source dashboard is out! This quarter’s key topic explores customer awareness of their utility's carbon reduction goals, how aggressive those goals should be, the importance of going carbon neutral, and more. Here are some interesting points from the data—check it out! #PublicPower #CleanEnergy #CarbonNeutral

Autumn greetings!    We’re incredibly grateful for all the thoughtful comments and support for our 25 | 10 series. Reflecting on the last 25 years has been a rewarding journey, especially as we've worked together to lift research to new heights and uncover critical market insights.   Today, we’re excited to share the third installment, where we describe a pivotal moment in Michael’s career—the launch of GreatBlue. From our start in 2013 to September 2024, we've faced challenges with optimism, passion, and a commitment to excellence.   Our journey continues, with exciting new developments in Data, Digital, Analytics, and AI. Want to know how these innovations can benefit your organization? Let’s connect! Enjoy the video here! Looking forward to catching up over coffee soon.

Wishing Everyone a Wonderful Long Weekend!    As we wrap up the summer and head into the holiday weekend, I want to take a moment to extend warm wishes to all of our friends, clients, and colleagues. I hope your summer has been filled with unforgettable memories and moments of joy.   Today, I’m excited to share the second video in our 25 | 10 series, which continues the GreatBlue origin story. In this episode, I reflect on my journey from employee to business owner. Transitioning into entrepreneurship is never easy—it requires trusting your instincts, overcoming doubt, and staying true to your core values.   For me, a simple napkin in Key West became a roadmap. It helped me focus, calm my mind, and shape a vision for my company. This napkin still holds meaning for me today and is only a desk drawer away when I need a reminder.    Enjoy the video here and discover how this moment helped shape my path. If you’ve had a similar experience in your career, please share it in the comments as I’d love to hear your story as well. Here’s to the end of summer—enjoy your holiday weekend!

Reflecting on Milestones and the Journey Ahead   This summer has been a time of reflection for me – 25 years since I began my journey as a researcher, and 10 years since launching the GreatBlue brand. The path has been full of unexpected challenges, incredible highs, and opportunities that have shaped who we are today. I'm grateful for our clients, who have grown alongside us and become dear friends. Your trust and partnership continue to fuel our passion for delivering impactful research every day.   As I celebrate another personal milestone—my daughter starting her freshman year at the University of Delaware—I’m reminded that each journey starts with a single step. Like hers, our journey at GreatBlue continues with excitement for the future.   I'm excited to invite you to enjoy our 25 | 10 video series, where we share the story behind our journey. Video one of four is available today! Others will follow in the coming weeks.   Thank you for being a part of our journey. Your support means the world to us!   #MilestoneMoments #ResearchLife #Entrepreneurship #ResearchJourney #GreatBlue

🌞🚗 Just in! Our Summer Electric Vehicle Interest survey results are here! 🚗🌞 Thank you to everyone who participated. Your feedback was incredibly valuable as we examine the trends taking shape in the auto industry. In fact, did you know? The second quarter of 2024 saw modest sales growth with an estimated 4.1 million new cars and trucks sold, a slight increase of 0.1% compared to the same period in 2023. Stay tuned for more insights and updates! 🌟🔋 #ElectricVehicles #AutoIndustry #SurveyResults #Summer2024 #SustainableFuture #CarTrends

We’re excited to share a few insights we uncovered with this quarter’s Public Power Data Source Study, which focused on understanding residential customers’ perceptions surrounding utility billing methods, satisfaction with billing methods, and areas of potential improvement. The full report is available to subscribers, and for those who are interested in learning more about the tool and study, please don’t hesitate to contact us at hello@greatblueresearch.com.

It was great to share the stage with Charlie West, General Manager of Lowell Light and Power, at the APPA National Convention yesterday in San Diego. Together we discussed fundamental strategies to improve customer satisfaction by leveraging data, consumer connection, and transparency in the good times and bad. Thank you to everyone who joined us! Looking forward to the next few days and catching up with so many colleagues and friends within the Public Power industry.  #APPAConference #CustomerSatisfaction #MarketResearch #SanDiego #PublicPower #MichaelVigeant

It’s the GreatBlue “25-10” celebration! All year long we will be sharing stories of our company’s history from a napkin sketch that started it all to our company in 2024 and beyond… stay tuned to learn all about the GreatBlue great adventure!

Curious about where people stand on the office vs. remote work debate? The results are in! Check out what folks had to say about their work preferences in our recent poll. #WorkPreferences #RemoteWork #OfficeLife ****************************** GreatBlue has its own panel! If you are interested in signing up for our panel to participate in paid studies or more polls like this; please visit the GreatBlue website or copy this link: https://lnkd.in/epBBMjKF

Today, customers are increasingly turning to self-service digital platforms like websites, mobile apps, and online portals for their service needs. In the utility sector, last year’s research revealed a widening gap between customer expectations and satisfaction with existing options, particularly among younger and renting demographics. In our Q1 2024 Public Power Data Source (PPDS) study we explored how companies can better understand this disparity, offering insights to help utilities meet customer expectations and foster stronger engagement. While the full study is exclusive to PPDS subscribers, here's a glimpse of the intriguing findings we've uncovered. #DigitalTransformation #CustomerEngagement #UtilityInsights