Group Black

🚀 Exciting news! Group Black + NBCUniversal to launch E!+ on Peacock, a dedicated hub for multicultural content. We're proud to curate and amplify cross-cultural storytelling, connecting brands to diverse audiences like never before. 🌍📺 Ready to elevate your brand with impactful, inclusive media? Let's connect! #DiverseContent #MulticulturalStorytelling #GroupBlack #NBCUniversal https://lnkd.in/gDteTUPc

📣 ExcellencE! is the premier destination to stream diverse-led content and we are proud to bring this collection to life with NBCUniversal and Peacock. For brands looking to authentically connect with multicultural audiences, look no further than ExcellencE! Let’s discuss how your brand can get involved today and watch this space for more updates on future programming. #Excellence #GroupBlack #Peacock #Culture #NBCUniversal #Community

Last week was beyond amazing!!! 🎉💥 First and foremost, I got to spend time with my Group Black family during Advertising Week in New York. 🗽 We work hard, but we also know how to infuse fun into everything we do, making our culture authentically unique—a place we proudly call home. 🖤🏠 Oh, and we did something pretty exciting: Ringing the Opening Bell at Nasdaq 🛎️📈 on Wednesday, October 9, 2024, live from 42nd Street! 🎬 It was an incredible honor to be invited by our Advertising Week partners, Chairman Matt Scheckner & CEO Lance Pillersdorf, to celebrate their 20th anniversary. 🎉 Sharing this memorable experience with my Group Black colleagues made it even more special. 💫 Do you know what we’re up to at Group Black? 🤔 Group Black (GB) is an MBE-certified media company dedicated to connecting brands with diverse audiences. 🌍 We are committed to fostering an inclusive media ecosystem by amplifying diverse storytelling and deepening the investment pipeline for diverse-owned businesses. 💡✨ Powered by our marketing and creative expertise, we craft contextually relevant strategies that resonate with a multicultural generation. Here are two of the exciting highlights we’re rapidly executing in 2024: 1. Group Black + NBCUniversal launched EXCELLENCE on Peacock 📺: A dedicated hub for multicultural content, curating and amplifying cross-cultural storytelling while connecting brands to diverse audiences like never before. 🌟 2. Launching “It Takes A Village” with Huggies® Healthcare 🍼🤱: This is the first project from Group Black’s She’s Good, [For Real] program, with actress Tatyana Ali as the ambassador. 🌸 We’re proud to support these important stories and advocate for the health of Black women and their families every day. ❤️👶

📣 Join the Group Black team in supporting our very own Sarah Chaten, VP Insights & Analytics, as she speaks at the I-COM Global Attention Forum TODAY in a discussion on "How Attention is Driving the Orchestration of Creative and Media." Gain valuable insights from a leading expert in the field and learn how attention is shaping the future of creative and media strategies. Sign up here: https://lnkd.in/erniH5eF #AttentionEconomy #I-COMGlobal

💥 Day 4 of Advertising Week New York 2024 brought forward powerful discussions that reshaped how we think about influence, diversity, and brand safety. From navigating motherhood in media to examining Black American culture’s global impact on sports and entertainment, here are some key insights from Thursday’s sessions: 🔹 Motherhood and Media: Leaders like Sarah Clarke, Ericka Beltrán, and Kate Calabrese shared their journeys of balancing high-powered careers with the demands of family. Their stories underscored the need for flexible support systems and self-compassion as they navigated the complexities of work-life integration. 🔹 Global Impact of Black American Culture: Shaquana Joseph, Melissa C. Potter, Abdul Karim Abdullah, and Kai Deveraux Lawson explored how Black American culture has shaped industries around the world, driving both social impact and economic growth. The session highlighted the role of authentic storytelling in building connections that transcend borders. 🔹 Brand Safety & Diverse Voices: Stephanie Posner and Sarah Chaten tackled how evolving brand safety standards can marginalize Black-owned websites. Their session was a rallying cry for a more nuanced approach that supports culturally rich content without compromising brand integrity. 🔹 Influence Redefined: With everyone having the potential to become an influencer, the focus shifted to finding authentic voices that resonate with niche communities. Olivia Owens, Brandon Smithwrick 🧠 and Danielle Ito urged brands to prioritize genuine connections over follower counts. #GroupBlack #MediaInnovation #AdvertisingWeek #DiversityInMedia #BrandSafety #InfluenceMatters #CulturalImpact

🔥 Day 3 at #AWNY2024 didn’t disappoint!, We explored the nuanced impacts of AI bias, data-driven content creation, and the importance of embracing diverse identities across the board. Here’s what stood out: 💡 Tackling AI bias is more than a technical fix—it’s about cultural change and representation. 🎥 Streaming platforms need bold, inclusive stances to connect authentically. 📊 Data is a game-changer for driving social impact and cultural engagement. 🌍 Black travel experiences are shaping the future of tourism—brands, are you ready? It was incredible to hear from Larry Adams Camilo La Cruz , Jamal Henderson, Sandy Rubinstein, Alencia Johnson, Cameron Trimble, Shayna Walker, MS and more! #GroupBlack #AIethics #Streaming #DataDriven #Inclusion #Diversity #BlackTravel”

📣 Attention Advertising Week attendees! Stop by the ExcellencE! Lounge by Group Black TODAY 10/10 at 3:30 p.m. for a panel discussion on influence and what it means in today’s social media landscape 📱 Featuring… 👉 Morgan Wilkinson - Director of Creative Strategy at Group Black 👉 Olivia Owens - Creative Partnerships and Business Development at Teachable 👉 Brandon Smithwrick 🧠 Smithwrick - Head of Content at Kickstarter 👉 Danielle Ito - Influencer Marketing Manager at Notion If you see us there, say hello 👋 #AdvertisingWeek #AWNewYork2024

🚨 It’s the final day of panels at Advertising Week New York, and we’re closing out with a powerful lineup! 🚨 Join us today as we dive deep into some of the most critical and timely topics. We can’t wait to cap off this incredible week of innovation, conversation, and connection! Let’s go out with a bang! 💥 #AWNY2024 #AdvertisingWeek #Innovation #Media #BlackExcellence #Leadership #ContentCreators

Group Black is live at Advertising Week New York in our very own EXCELLENCE! Lounge, and today’s panel is all about identity and travel. 🌍✨ Join us for "Exploring the World Through the Lens of Identity", where we’ll dive into the experiences of Black travelers and how race, culture, and identity shape their journeys. In partnership with Tripadvisor we’ll also be unveiling the Black Travel Today Report—a deep look into how these elements influence and enrich travel for Black individuals. Moderated by Hilary Fischer-Groban this panel features Bonin Bough, Shayna Walker, MS and Julie Coker. #AdvertisingWeekNY #GroupBlack #ExcellenceLounge #BlackTravel #TravelIdentity #TripAdvisor

🌟 Day 2 Recap: Pioneering the Future of Athlete Branding & Sports Investment at #AWNewYork2024 🌟 Day 2 of Advertising Week New York was packed with dynamic conversations on how athletes and sports organizations are transforming the industry and breaking new ground. 🔥 💼 Athletes as Brand Builders & Business Leaders From leveraging NIL to launching new ventures, athletes are seizing opportunities to shape their own narratives. Conversations featuring Chad "OchoCinco" Johnson highlighted how athletes are creating long-term brand value and making strategic business moves. 📈 Reimagining Sports as an Investment Class The rise of women’s sports, media rights, and tech-driven investments are redefining the sports ecosystem. Yesterday’s panels explored how athletes, brands, and investors are tapping into these opportunities to drive growth and innovation. 🏆 Creating Inclusive Growth & Empowering Diverse Voices Female athletes and minority-owned businesses are taking center stage, using their platforms to advocate for change and inspire future generations. Sessions like “Owning the Game” emphasized the need for equitable partnerships and representation across the industry. Group Black is excited to continue these critical conversations, pushing the boundaries of what’s possible in sports and media. 🚀 What stood out to you the most from yesterday’s sessions? Share your thoughts below! 💬 #GroupBlack #AdvertisingWeek #NIL #SportsBusiness #Inclusion #Diversityandinclusion