GroupSolver

We are just blushing over here with Stephanie Robertson's kind words 😊 💙 We always are proud of LiveSlides, so hearing her say she is "obsessed" with them is much appreciated! Stephanie is a Product Manager at Biomedical Research Laboratories where during a recent research project she leveraged GroupSolver's platform to help her gather insights quickly and with all the team support she needed. Read about her experience below 🙏 Curious about the LiveSlides both Stephanie and our team love? See it for yourself in action here (LIVE data reported at your fingertips as we speak...): https://lnkd.in/evjp2_bU #teamwork #consumerinsights #marketresearch #data #analytics #datareporting

Do you still need humans to answer your surveys, or can Gen AI do it all for you? The short answer: not yet, but it does have a place in market research today. Not too long ago, we shared insights from a #GenZ study completed by an all-human panel. We wanted to compare if we would get similar responses (or better) with a #GenAI synthetic panel resembling the demographics of this audience. We found that when it came to close-ended questions, the synthetic respondents did decently well. Where they mainly lacked, however, was in responding to open-ended questions-- they simply missed the nuances and depths that humans provide. So what does this mean? Perhaps AI cannot quite replace human panels at the moment, but the efficiencies can prove to be useful in cases such as testing surveys. Take a look at what we found in detail: https://lnkd.in/eW4YjtAk #marketresearch #AI #data #surveys

Do you still need humans to answer your surveys, or can Gen AI do it all for you? The short answer: not yet, but it does have a place in market research today. Not too long ago, we shared insights from a #GenZ study completed by an all-human panel. We wanted to compare if we would get similar responses (or better) with a #GenAI synthetic panel resembling the demographics of this audience. We found that when it came to close-ended questions, the synthetic respondents did decently well. Where they mainly lacked, however, was in responding to open-ended questions-- they simply missed the nuances and depths that humans provide. So what does this mean? Perhaps AI cannot quite replace human panels at the moment, but the efficiencies can prove to be useful in cases such as testing surveys. Take a look at what we found in detail: https://lnkd.in/eW4YjtAk #marketresearch #AI #data #surveys

There's a chill in the air...and we are not just talking about the change in weather ... With Q4 in full-force, we know a thing or two about meeting client expectations and reaching your goals for the 2024 year. We can help you even with the last minute of research-- with our team supporting you, we promise all the scaries will go away! Learn how we can help before it's too late 👻 https://lnkd.in/eC5FZuxW #marketresearch #consumerinsights

A few thoughts on political polling to start your Friday...

I am tuning out presidential election polls. Why? The signal that matters is getting lost in the noise. But it is there. What is that signal, you ask? Here is TL’DR: ✅Presidential elections will be decided by independents in the swing states ✅The one issue that matters to independent voters is the economy 💸 ✅Trump was beating the Democratic ticket on the economy ever since we started tracking it in January… ✅… but after Harris replaced Biden, and particularly since Harris vs Trump debate, Harris has caught up to Trump on the issue. ✅More importantly, she appears to be beating Trump on being believable on the “middle class economy” plan ✅Our data shows that formerly undecided independent voters in swing states have largely made up their minds, and Kamala Harris is winning strong majority of those decisions, particularly among women. Am I ready to call these presidential elections based on this signal? For my own peace of mind, I am. With the strong US economy less than 7 weeks to go before the elections, and seeing that Harris is convincing independent voters to trust her on the issue, it is a safe bet. As it turns out, it has been about the economy all along… If you want to look at the data I am looking at, you can find it here: https://lnkd.in/enb5NBN7

Take a look at our findings LIVE as we see independent voters trickle in 👀

With just under 2 months until the #presidentialelections and many twists & turns from both campaigns, it's safe to say that it really could be anyone's for the taking... In this month's elections pulse check, we asked #Independent likely voters who they plan to vote for post-debate and candidate switch. And to no one's surprise, it's not just about liking #Trump or #Harris, but WHO sells the better story about the #economy. So what have we found so far? See for yourself below 👇 👇 👇 https://lnkd.in/evjp2_bU #president #kamalaharris #donaldtrump #candidate #elections #2024elections #politicalpolls #independents #democrats #republicans

...and we are BACK with some more #research wisdom 🧠 our next piece of advice is: 4️⃣ Date your survey before making the big commitment Running a big quant survey can be a real undertaking. So many questions to ask, so many hypotheses to explore. What question should stay in, what question to cut? Having only one shot at collecting the data, you better get it right the first time. Right? Maybe not! Way back when (a couple of years ago), refining and testing your survey to cut down on the unnecessary “let’s ask this just in case it matters” questions would have been a time consuming and involved process. You don’t need to make that trade-off now. With dynamic surveys, you can start building your survey bit-by-bit, run it in small batches, and learn from it before you commit to the full-scale launch. We found that prioritizing AI open-ended questions early on helps me understand how my respondents think, and in turn it allows me to decide which hypotheses we want to keep and which to cut from the survey. Ultimately, this dynamic survey approach produces tighter and more enjoyable surveys for respondents to take and for me to analyze. Learn more today: www.groupsolver.com #ai #marketresearch #surveys #tips #consumerinsights #data #quant #qual

Hello world 🌎, meet GroupSolver's DYNAMIC SURVEYS: an adaptive survey approach taking advantage of our AI Open-End™ technology to explore the voice of the customer feedback in a series of asynchronous conversations with qualified respondents. This approach strikes a balance between focus group and quantitative survey methodologies, meaning you no longer have to choose where to put your research focus towards. Curious to learn more? Let's see where we can fit it: https://lnkd.in/eFbDt7g8 #dynamicsurveys #surveys #research #consumerinsights