The innovation at Expo West is always inspiring, but we couldn’t agree more there’s still way too much plastic. At Grove, we’re committed to changing that by helping brands find better materials and more sustainable solutions. #BeyondPlastic
I joined members of the Grove Collaborative team this week at Natural Products Expo West in Anaheim, scouring the convention center for new brands to potentially bring on board to our site as well as meeting with trusted partners that have helped to build our own brand over the months and years. I wanted to share a few takeaways from what I saw: 🍃 Natural brands across categories are thriving. The sheer newness of products, formats, brands, packaging, and more was overwhelming — and promises to meet the moment and the increasing demand from customers for products that prioritize environmental AND human health. 📈 Speaking of human health, you couldn't avoid the trends around wellness products that support hydration, increase protein, give energy, or support relaxation. People are looking for specific solutions to their specific health needs, and there is a ton of expansion in choice that prioritizes natural and clean ingredients. 🌎 The packaging of our products matters. There is an ever-growing focus on using better materials like aluminum, glass, and kraft paper as well as concentrated formulas or products that use less water or less packaging, with creative solution to try to make that packaging more circular. That being said - there was still way too much plastic. Trade shows are known for creating unnecessary waste and plastic is the default packaging material in the CPG space. This is mostly because it’s cheap and can be used in infinite ways – but it’s also showing up in infinite places in our bodies in the form of micro- and nano-plastics. It's clear we have to help nascent and growing brands build sustainability strategies from the jump and opt into better materials than plastic because the world and our health are depending on it. And a group of us are doing just that. Naturally Network’s Katrina Tolentino, rePurpose Global’s Aditya Siroya, UNFI’s Benjamin Bartley, Thrive Market’s April Lane, and I spoke to a number of brands about a new partnership we’re forming in the coming weeks to incentive and support brands across the CPG industry. The goal is to support brands ditch plastic and plan collaboratively for waste, climate, policy, and consumer education strategies about sustainability. As retailers and leaders in this industry, we bear the responsibility to provide solutions to the problems we see - and I'm excited to take action. Stay tuned!