Growth Channel

Are you still spending hours, days, and weeks creating customer profiles? ⏰ With Growth Channel at your fingertips, creating any Persona only takes a few minutes! https://lnkd.in/gzQW4bH6?utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmsource=linkedin&utmmedium=paid&hsaacc=508467346&hsacam=651795256&hsagrp=262472526&hsaad=336346646&hsanet=linkedin&hsaver=3 Simply log in to your Planning dashboard, create a new marketing plan, and fill in a short brief about the company, product or service, and you're all set!

Calling all agency rockstars! We're teaming up with Agorapulse for their annual #AgencySummit on July 18-19, and you won't want to miss it! Join us and an incredible lineup of speakers from Adobe, TikTok, LinkedIn, Google, and more as we dive deep into the world of agency growth. Get ready for actionable insights, practical tips, and invaluable advice on scaling your agency to new heights. Reserve your spot today and let's transform your agency's future together! https://hubs.la/Q02GY73w0

Happy 4th of July from all of us at the Growth Channel team! 🎆🇺🇸 #4thofJuly #IndependenceDay #USA

Custom Audience data is now available in Canada 🇨🇦 Our Events IQ and retroactive geofencing campaigns are now available in Canada with custom audiences! Comprised of 45 million adult mobile (smartphone + tablet) devices, you can now reach niche audiences at scale 💪 ✔️ 30 million adult unique devices ✔️ 77% coverage based on total population ✔️ In full compliance with PIPEDA (Canada’s privacy law) and upcoming statutes that go into effect in September of 2024 You can activate custom audiences for advertising on programmatic media channels with Display, Video, Audio, and CTV, as well as push your custom audiences for activation on social media such as Meta Ads, Pinterest, Twitter, and other channels. Schedule a call with our team to discuss your Canadian media strategy ⬇️ https://hubs.la/Q02DBzrs0 #Advertising #AdvertisingStrategy #MediaBuying #DSP #ProgrammaticAds #ProgrammaticAdvertising #DMP

✨ Premium Inventory Spotlight with NBC Universal ✨ The Summer Olympics are right around the corner! With Growth Channel and our partner DSPs, you get access to this premium inventory from NBCU. This is a huge opportunity for media buyers to reach this engaged audience at scale. Contact our team to learn more and set up a PMP deal. #PMP #DSP #NBCU #Olympics #MediaBuying #ProgrammaticAds #ProgrammaticAdvertising #Advertising #SportsMedia

This month the Growth Channel team worked on a number of platform updates - here's a sneak peak: 🖼️ Preview Creatives: Now you can easily preview your banner ads in Creatives management and Creative Reports by clicking on the thumbnail. 🔢 Totals in Campaign Reports: It's now easier than ever to get the totals for your detailed reporting as the growth Channel team made this addition to all the reporting tables across your dashboard. 📂 Easy Sub-Agency Creation for White Label Accounts: If you're a white-label customer, you can now easily create sub-agencies as you scale your dashboard to more media companies and their advertisers. Go to the Growth Channel dashboard to explore these updates ⬇️ https://hubs.la/Q02DB9PD0 #DSP #ProgrammaticAds #ProgrammaticAdvertising #MediaBuying

Are you new to the world of advertising? Want to create a killer advertisement that grabs attention and drives results? Check this 15-step guide from our friends at HubSpot on how to create an advertisement campaign, accompanied with expert tips and valuable resources 📚 https://hubs.la/Q02B9hrx0 #Advertising #Marketing #AdvertisementTips #AdvertisingTips #MarketingTips #SMBmarketing

Remember, people read what interests them - and sometimes, that can be an ad! Don't let your message get lost in the noise. Make sure your content is engaging, relevant, and valuable to your audience. Who knows, your next ad could be the one that grabs their attention 🌟 #marketing #advertising #branding

Looking to boost your brand engagement and display campaign performance? Frequency capping might just be the secret ingredient you've been missing! 👀 Studies show that finding the perfect balance between ad frequency for retargeting and prospecting campaigns can make all the difference. But, there's no one-size-fits-all formula for setting up the ideal frequency cap for your ads. Our team recently came across a fascinating study by The TradeDesk on frequency benchmarks. It delves into how increasing ad frequency (within limits) can impact lift across the purchase cycle. For e-commerce brands, setting the right frequency cap can be crucial for optimal CPA results. Here's a sneak peek at some frequency benchmarks by channel: 📺 Connected TV: 6 ad exposures/week 📹 Online video: 10 ad exposures/week 🔊 Audio: 8 ad exposures/week 🖥️ Display: 20+ ad exposures/week 📰 Native: 12 ad exposures/week Ready to take your display campaigns to the next level? Let's find that sweet spot for your ad frequency and watch your brand engagement soar 📣 #ProgrammaticAdvertising #BrandEngagement #DigitalMarketing #ProgrammaticAds #DigitalAds #DSP #Advertising

Looking to stay ahead of the game as third-party cookies phase out? Our team at Growth Channel has put together a summary of cookieless targeting strategies to help you effectively reach your target audience in the digital landscape 🍪 📍 Strategic Geofencing: Target industry event attendees, past location visits, office locations, or even your competitors' locations with Growth Channel AI. Reach retroactive visits up to 12 months in the past, real-time location visits, and remarket to them post-event. 🎯 First-party data activation: Segment your website traffic to market to those familiar with your brand. Utilize CRM segments and run Account-Based Marketing campaigns to existing and lookalike audiences at scale. 🔍 Contextual targeting: Target intent audiences consuming content with specific keywords related to your product or service. Reach people visiting specific sites or watching particular YouTube or Twitch channels, as well as those interested in certain software categories. 📊 Predictive Modeling: Build predictive models based on first-party data to target similar audiences who visit the same sites. Reach them on these publishers at specific times for hyper-targeted programmatic display campaigns. Ready to dive deeper into these strategies? Schedule your personalized consultation with the Growth Channel team today! https://hubs.la/Q02B9ggZ0 #DigitalMarketing #CookielessTargeting #GrowthMarketing #AdvertisingStrategies #Geofencing #ABM #ContextualTargeting #PredictiveModeling #Advertising #DigitalAds #ProgrammaticAds #ProgrammaticAdvertising #MarketingStrategies #Marketing #MarketingTrends