Growthential

Senior marketers understand the importance of aligning strategy with broader business goals, but even the most seasoned professionals can face challenges in ensuring their contributions are recognized and valued as strategic drivers of success.   Our latest article explores how maintaining alignment and securing recognition at the executive level can amplify marketing’s impact. It’s not just about setting goals—it's about ensuring your efforts are integrated into the company's strategic narrative and resonate with leadership.   For those planning for 2025, there’s also a practical checklist included to help reflect and refine your approach. Whether you’re looking to strengthen your current strategy or ensure your team is aligned with business objectives, this piece offers valuable insights to drive growth.   >> Check out the full article here: https://lnkd.in/g3_MEfzP   #MarketingLeadership #StrategicAlignment #CMO #BusinessGrowth #MarketingStrategy

We've all been there—marketers working with colleagues who don't fully understand marketing's role or hold outdated stereotypes of marketing's value-add. Modern marketers know that marketing has evolved far beyond traditional promotional activities. Sound familiar? In our latest article, How Marketing Plays a Vital Role in Business Growth Strategies, we explore marketing's full impact on driving business growth (backed by compelling data) and ways to elevate marketing’s strategic value within your organization. #BusinessGrowth #StrategicMarketing #B2B #B2C #MarketingAdvocacy https://lnkd.in/eJnT66ZQ

Read an absolutely amazing book that we had to share. If you haven’t already read this, it is a must-read: 'The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI' by Dr. Fei-Fei Li This is a powerful memoir by AI pioneer Fei-Fei Li, who shares her deeply personal and professional journey from her childhood in China, to immigrating to the U.S., to her current role as the co-director of the Stanford Institute for Human-Centered Artificial Intelligence (HAI) and a professor and AI researcher at Stanford University. She chronicles her research and projects in computer vision and deep learning, and how they have transformed and impacted the field and the world today. With that, she shares her insights, challenges, and achievements in developing AI systems while reflecting on the opportunities, ethical questions, and potential dangers of AI for humanity and society, and how she envisions and advocates for a human-centered and responsible approach to AI. This is a book not only about AI; it’s about passion, perseverance, humanity, and an unbreakable spirit. It’s about family, collaboration, and the power of mentorship. #BusinessReads #ArtificalIntelligence #LeadershipAndLearning

In Boston next week? Join us on Monday, 2/12, from 4-6 pm for a “Cocktails with Content reception” presented by the Financial Communications Society. Here, we will explore 'How AI is Transforming Marketing Creativity and Content.’ Our co-founder, Lynda Koster, looks forward to sharing, learning, and exchanging ideas with fellow panelists Elizabeth Bamonte, Eui-Hong (Sam) Han, moderator Bea Broderick, and the FCS community. If you're in the area, we encourage you to join us for the conversation and networking! https://lnkd.in/eQYx6iB5

Happy Monday! We are pleased to announce that our Co-founder, Lynda Koster has been invited back to contribute to CoinDesk's 'Ask an Expert' section in 'Crypto for Advisors' to help answer some commonly asked questions about generative AI. Some key points that surfaced during the Q&A session include: 1. Getting Started: Educate yourself and your team about generative AI's capabilities and limitations through courses available internally or online. It's critical to avoid using personal or sensitive data when experimenting with AI tools. This is important for beginners as they grow their learning and begin to fully understand the proper safeguards that need to be in place. 2. Ensuring Accuracy of AI-generated Content: Fact-check AI-generated content thoroughly against your expertise and credible sources to mitigate inaccuracies and biases. The responsibility for the content's accuracy and integrity lies with the user. 3. Integrating AI with Strategy and Governance: When integrating generative AI into your workflow, combine your understanding of the tools with business insights, establish a strategy and governance model that aligns with your business goals, operate within regulations and ethical guidelines, and include regular monitoring of AI tools to ensure they meet objectives while mitigating risks. #GenerativeAI #BusinessStrategy #ContinuousLearning https://lnkd.in/dFF8FK8S

To all the innovating teams out there, navigating a world of converging forces, we share these thoughts with you as we embark on this journey together. In a world filled with constant change and emerging challenges, it's vital to continuously adapt and grow. As we learn, unlearn, and relearn in our collective pursuit of innovation, let’s dig into these ideas together. We invite you to join us in this exploration, where expanding our horizons, embracing new learning methods, and navigating the complexities of today’s dynamic environment are not just goals, but necessities. This is our shared journey towards innovation, learning, and resilience. #FutureOfWork #LeadershipDevelopment #ContinuousLearning https://lnkd.in/emiGB7Vv

Honoring the Visionary Leadership of Dr. Martin Luther King Jr. Today and Always.

Growthential is proud to share that our Co-founder, Lynda Koster has contributed an insightful piece to CoinDesk's Crypto for Advisors newsletter, emphasizing the critical importance of moving beyond a focus on tool adoption to consider how AI integrates into an organization’s overarching goals, culture and strategy. “Historically, the initial skepticism around the internet's emergence turned into an acknowledgment of its massive impact. Similarly, the boom in marketing technology tools offers lessons on the pitfalls of hasty adoption without a strategy. …This isn't just about implementing software but reshaping the organization's culture and mindset for an AI-powered world.” Dig into the full article below and let us know your thoughts! #GenerativeAI #BusinessStrategy #ChangeManagement

As December continues to unfold, we're immersed in the joyful buzz of the holidays. May the universal sentiment of love and togetherness shine through your traditions, reflecting the beauty of unity during this joyous time of year. As we extend our warmest wishes, we also want to take a moment to acknowledge those facing challenges during this time. To those enduring hardships, we send wishes of strength and hope. May you find the resilience to overcome your obstacles, and may peace soon find its way into your lives.   Happy Holidays, from the Growthential Team.

Giving thanks to the company of friends, the love of family, the camaraderie among our clients and colleagues, and the spirit of our community. Happy Thanksgiving!! #Gratitude #Thankful #HappyThanksgiving