GumGum

It was great to be able to host the IAB Tech Lab at our office in Santa Monica for their first Board Summit with over 20 companies in attendance. 🤗 Thank you all for your insights and engagement. Here's to more collaboration to create industry standards and guidelines! #collaboration #innovation #industryleadership #futureoftech #digitalmarketing #gumgum #iabtechlab

🚨 The US election is right around the corner, and political campaigns need to be sharper than ever with their ad placements.🚨 Advanced contextual insights can help political campaigns pinpoint what matters most to voters across key swing states, ensuring your message reaches the right audience at the right time. From a recent analysis, we found that economic concerns are dominating the conversation in Michigan and Pennsylvania, while reproductive rights are top-of-mind in Arizona, Georgia, and Michigan. And immigration is being discussed more frequently in Arizona and Pennsylvania. By tapping into real-time contextual insights, campaigns can optimize their ad placements to address these critical issues and connect with voters where it matters most. 🗳️ Reach out to learn more on how to optimize campaigns using advanced contextual data: https://bit.ly/3A6ITYD #gumgumcontextual #politicalcampaigns #election2024 #gumgum #datainsights

🚗 We recently partnered with Wpromote and Jiffy Lube so they could test out a cookieless advertising strategy using advanced contextual targeting. The goal of the campaign was to compare GumGum Contextual with behavioral targeting and boost lead generation. 👀 The results, compared to the campaign goals, were: - 24% lower cost per store visit - 19% lower cost per site visit - 6% lower cost per lead submission Priscilla Dutra, Director at Wpromote, emphasized, “This first-to-market test…highlighted that advanced contextual solutions, like GumGum Contextual, can deliver outcomes that are just as impressive.” Learn more about the campaign here: https://lnkd.in/gERfYnsv #advertising #contextualtargeting #digitaladvertising #innovation #privacy #Wpromote #GumGum

🎉 Exciting news! Our CMO Kerel Cooper has been nominated as a finalist in the Value-Based Vendors category for the 2025 Impact Awards! 🗳️ Public voting is now open and wraps up on November 6 at 5 PM EST. We’d love your support—let’s show Kerel some love! You can vote and learn more here: https://lnkd.in/exBBEKf6 #impactawards #gumgum #marketing #givsly

✨Celebrating the UK's #BlackHistoryMonth by focusing on equitable representation in media and advertising! In a recent article from The@[ Media Leader UK in](urn:li:organization:86042336)dustry leaders shared how to drive real change and equitable representation in the industry. Our very own Mayowa Palmer, Account Manager at GumGum and co-chair of our Black Excellence in Tech ERG, highlights a crucial point: “I think the single thing that will bring about more equitable representation is an increasing focus on programs to retain Black talent. There’s a lot of focus on bringing in talent, but we must ensure they can thrive and move into leadership roles.” Read more perspectives on this topic here: https://bit.ly/4h2V7SC #EquitableRepresentation #DiversityInLeadership #GumGum

🎤 Our CEO, Phil Schraeder, recently moderated a fireside chat hosted by Brand Innovators at their Marketing Leadership Summit at #AWNY. The chat featured Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE from Morgan Stanley, and Marianne Malina, North American President of 72andSunny. One takeaway from the conversation was the importance of partnerships in marketing to drive connections, campaign success, and brand outcomes. If you're curious to hear more of the chat, you can check out the recording here: https://bit.ly/406vt9m Thank you to both for sharing insights on the strategy and creativity behind the E*TRADE baby and your latest Super Bowl Campaign! 🏈 #MarketingStrategy #BrandEngagement #DataDriven #Collaboration #Innovation

Our campaign with McDonald’s and Omnicom Media Group has been shortlisted for 4 categories at the 2024 SMARTIES Philippines, hosted by MMA Global Philippines! We’re finalists in the below categories: 🎉 Marketing Impact Award - Product and Service Launch 📊 Impact Media - Cross-Digital Media Marketing 🚀 Emerging Tech Marketing - Programmatic 🤖 AI Marketing - Innovative Use of AI in Advertising We’re so excited to be recognized alongside other industry leaders and can’t wait for the awards gala in December🥂. View the entire shortlist here: https://lnkd.in/gZFeWn_F #SMARTIESPH2024 #MMAFinalists #MMAAwards #DigitalTransformation #Gumgum

🏆 We’re thrilled to announce that GumGum is part of Inc. Magazine's 2024 #PowerPartner Awards, a list of top-notch B2B companies across the globe. Congrats to the other companies who made this year's list! See the full list here: https://lnkd.in/gcjNGttH #gumgum #awards

🎃 Spooky season is here, and we’ve got some thrilling insights to share from GumGum Contextual 👻 Halloween isn’t always scary–turns out that Halloween content contains over 30% positive sentiment (most content contains neutral sentiment!). 🪄 Another standout insight is that 78% of Halloween content contains no threats, so advertisers can stay spooky in brand-safe environments. It’s not too late to leverage this data for your Halloween campaigns! Scroll through for more insights and reach out today to learn more: https://lnkd.in/gD5EwPax #gumgumcontextual #datainsights #halloween #contextual

🚀 We're hiring an Account Manager in Sydney! 🚀 We’re looking to hire an AM to join us at GumGum and help us elevate brands through innovative advertising solutions! What you’ll do: manage key client relationships and deliver winning ad campaigns; be the trusted advisor for your clients, offering creative, data-driven strategies; collaborate with cross-functional teams to ensure seamless execution. Check out the details & apply: https://lnkd.in/gtSAvyts