Gusto

We asked a group of small business owners about who they are, how they run their firms, and what challenges they're facing. 👀 And we found some eye-opening insights: 🤖 Over 50% of small businesses are embracing generative AI, with Millennials and Gen Z leading the way 📊🌍 Diversity is growing, but women, as well as Black and Hispanic American entrepreneurs, are still underrepresented 📈 40% still struggle with rising interest rates and prices 🏥📋 Tax complexity and healthcare costs are top policy issues Get all the insights in the full report by Gusto's Nicholas Tremper: https://lnkd.in/eEjDpKzY

The key to understanding small businesses and their challenges? 👂 Listening, not assuming. In his podcast with Alejandro Cremades, Gusto CPO and co-founder Tomer London discusses how gathering insights from small business owners shaped Gusto’s approach to building tools that work for them. 💡 Listen to Tomer talk about his customer insights, hypergrowth, and the story behind how Gusto started here: https://lnkd.in/eB_pVeA6

🔎 We took a look at the impact of Latinx and Hispanic entrepreneurs, and here's what we found: 1️⃣ 51% of small businesses started by Latinx/Hispanic founders began as side hustles 2️⃣ Over 1-in-5 of these businesses were in the community services sector 3️⃣ 46% of Hispanic and Latinx entrepreneurs aimed to create jobs in their local communities Check out the deep dive from Gusto economist Nicholas Tremper: https://lnkd.in/esGAFsbj #HispanicHeritageMonth

Thinking about making your first international hire? 🌍 Exciting, right? But the compliance hurdles? Not so much. From labor laws to tax regulations, the risk of DIY-ing your global hiring process can lead to sticker shock... and stress. 🫣 Don't go it alone—read more from Remote's Barbara Matthews on what you can do to streamline the process and stay compliant every step of the way. Check out our link in the comments to learn more. Have you ever experienced compliance issues while hiring internationally? Vote below! 👇

At Starkel Nutrition, founder Julie Starkel MS, MBA, RDN knows firsthand how overwhelming managing benefits can be—especially when you're not a tax expert! 😅 But with Gusto, she's reduced her health insurance management time by 94%. Instead of monthly headaches, she now spends just 20 minutes a year handling renewals. 🎉 Looking to simplify your benefits process? 👇 Check out our case study and see how Gusto can help you save time and avoid compliance stress. More info in the comments!

Can some brokers get you better health insurance rates over others? Let's set the record straight... Watch Leah Brite explain why pricing is the same across all brokers and what you should really focus on when selecting the right plan for your business. In our new myth-busting video series, we’re debunking common misconceptions around small business health benefits, with expert advice and surprising facts from Gusto.

Fed rate cut = small business boost? 🚀 With the Fed reducing interest rates, business owners might see some relief. Short-term loans, refinancing options, and the labor market could all feel the impact. Our economist, Nicholas Tremper, shares his insights on what this could mean for your business. 📊 Check out the full analysis here: https://lnkd.in/ehEEt_r4

🌿 Getting lost in the weeds of time tracking? Gusto keeps your team on track with easy time clocking and automatic payroll syncing. No more getting tangled up in hours and overtime. Learn more about why small and medium businesses are choosing Gusto: https://lnkd.in/eKG5rE_e

In the latest episode of The Startup CEO Show with Mark MacLeod, Joshua Reeves dives into how Gusto is making life better for small businesses. 🎧 Tune in to hear about scaling, Gusto’s vision for the future, and more: https://lnkd.in/ev3E4zx3

Penny is leafing summer behind! 🍂 Ready to welcome fall with cozy vibes and crunchy leaves?