GYK

Proud to be able to use the power of storytelling to support our local community! The Manchester West High School football team was selected as 1 of 16 finalists across the U.S. to compete in T-Mobile's Friday Night 5G Lights Contest, where the winner will receive a multi-million-dollar grand prize, including the ultimate home field 5G upgrade. Check out and LIKE the team's hype video on Instagram (executive produced by Matt Doyle, shot/edited by Colby Todisco), since every like gets them one step closer to victory. Then share it and tag your friends. Fun fact: our CEO Travis York is a Blue Knights football team alum! See all the schools' rankings and learn about T-Mobile's Friday Night 5G Lights program here: https://lnkd.in/eWbdN6MU

Thanks, Digiday, for digging our lo-fi album for Sallie Mae, designed to help students focus, relax, and crush their educational goals. If anyone needs some tunes to help filter out distractions and put your mind at ease, you can stream 🧠 Sound Mind 🧠 on Spotify at the 🔗 below. https://lnkd.in/emzAT9xv

For anyone in the Greater Boston area who’s involved in production and looking to better understand and elevate the importance of Diversity, Equity and Inclusion (DEI) in the production process, you’ve got to check out this workshop. Organized in part by our friends at Windy Films, it’s a 4-part series intended to drive learning and conversation about the challenges facing agencies and networks and pathways forward to drive systemic change and advance DEI initiatives. A few members of our production team will be joining, and we hope to see you there. 

GYK's head of media Adam Telian on meme culture, brand safety and why there's no arguing with numbers. Read here: https://hubs.la/Q02R-C1p0

Our Head of Media Adam Telian didn't have partnering with meme creators like middleclassfancy, raddad and shitheadsteve on his bingo card for 2024, but in his words, "you go where your strategy goes and where your audience is." https://lnkd.in/e8eVSUxa Check out Adam's profile in LBBonline - Little Black Book to learn more about his experience overseeing creative, strategically-led and performance-driven media programs for brands like Sweet Baby Ray's, New Balance and Bose, and agencies like Mediahub Global and New Engen, and get his takes on: 🍪 third-party data targeting 📈 the value of brand building versus short-term sales 🛟 brand safety 🤖 generative AI

We're proud to be #AllInAllTogether with our partners at Team IMPACT, Inc., and to share the stories of amazing kids like Mitchell. Mitchell joined the University of Minnesota's Golden Gophers football team through Team IMPACT last year, after being diagnosed with a rare, genetic, multi-system health disorder known as Gould Syndrome. And his smile has lit up the team and the lives of his Minnesota teammates ever since. Learn more about Mitchell, his family, and the 3,700 children and 92,000 student athletes who have come together to make sure that every child facing serious illness or disability has the chance to feel part of a team. Check out the link below: https://lnkd.in/eDBMgeBE

Behind the scenes of the "Just Take the Train" campaign shoot for Keolis / the MBTA Commuter Rail. Shout out to our partners on the production: Big Brick, Windy Films, Anawan Studios, Sweeter The Juice Films

Steer clear of driving stress in Massachusetts ... Just Take the Train! New work for Keolis / MBTA Commuter Rail. CREDITS: Director, Dan Dunn, Big Brick Executive Producer, Will Humphrey, Windy Films Head of Production, Harvey Burrell, Windy Films Creative Director, Tripp Clemens, Windy Films Line Producer, Rui Canvasking Lopes, Anawan Studios Production Manager, Victoria Ashly Griggs, Sweeter The Juice Films Production Coordinator, Evelyn Brito, Anawan Studios 1st Assistant Director, Gregory Warfield Jr., Sweeter The Juice Films 2nd Assistant Director, Isaac Perry DP, Aly Migliori 1st AC, Nuno Pereira, Anawan Studios DIT/Utility, Christopher Draper Social/BTS, Justin Case BTS, Aiden LaCroix Photographer, Malakhai Pearson Digi Tech, Chris Vilites Photo Assistant, Mala Smith Gaffer, Cisco Santiago Key Grip, Kellen Haynes Swing, Josiah Bedrosian Swing, Oscar Buruca Sound Mixer, Buck Thomas Production Designer, Danielle Kelly Set Dresser, Yeli Butler Stylist, Nozha Jebali HMUA, Kriket Smith Location Scout, Peter Gonzales PA, Anthony Sanders PA, Darwin Matos PA, Alven Diaz PA, Logan Corrado PA, Khalid Alford PA, Michael Canina PA, Alex Neville PA, Wes Morales Editor, Annette Sherrod Post Supervisor, Kerry Mack Colorist, Dominick Pietrzak Sound Mix/Designer, Dean White Music, Malik Williams GYK, Nicolle Fagan Killelea GYK, Katie Hamlin GYK, Cristin Barth GYK, J.R. Roach GYK, Caitlin G. GYK, Izzy Ciano GYK, Maggie Fuller GYK, William A’Hearn Keolis, Lizzie Doherty Keolis, Shannon Hartigan  Keolis, Guy Petrillo

Did you know Boston has the 4th-worst traffic in the U.S. and the 8th-worst IN THE WORLD? In our new integrated campaign for Keolis (MBTA Commuter Rail), we wanted to help relieve that relatable rage by reminding Massachusetts residents there’s an easier way to get around: Just Take the Train. 🚆 https://lnkd.in/eGRdFWdf

Save time. Save money. Save your peace of mind. You know what to do … Just Take the Train! 🚆   🚨 New work for Keolis / MBTA Commuter Rail 🚨 CREDITS Keolis, Elizabeth Doherty Keolis, Shannon Hartigan  Keolis, Guy Petrillo GYK Group Creative Director, Cristin Barth GYK Associate Creative Director/Copy, J.R. Roach GYK Design Director, Caitlin G. GYK Art Director, Isabella Ciano GYK Copywriter, Maggie Fuller GYK Head of Account Management, Nicolle Fagan Killelea GYK Account Manager, Katie Hamlin GYK Intern, William A’Hearn Director, Dan Dunn, Big Brick Executive Producer, Will Humphrey, Windy Films Head of Production, Harvey Burrell, Windy Films Creative Director, Tripp Clemens, Windy Films Line Producer, Rui Canvasking Lopes, Anawan Studios Production Manager, Victoria Griggs, Sweeter The Juice Films Production Coordinator, Evelyn Brito, Anawan Studios 1st Assistant Director, Gregory Warfield Jr., Sweeter The Juice Films 2nd Assistant Director, Isaac Perry DP, Aly Migliori 1st AC, Nuno Pereira, Anawan Studios DIT/Utility, Christopher Draper Social Photography/BTS, Justin Case BTS, Aiden LaCroix Photographer, Malakhai Pearson Digi Tech, Chris Vilites Photo Assistant, Mala Smith Gaffer, Cisco Santiago Key Grip, Kellen Haynes Swing, Josiah Bedrosian Swing, Oscar Buruca Sound Mixer, Buck Thomas Production Designer, Danielle Kelly Set Dresser, Yeli Butler Stylist, Nozha Jebali HMUA, Kriket Smith Location Scout, Peter Gonzales PA, Anthony Sanders PA, Darwin Matos PA, Alven Diaz PA, Logan Corrado PA, Khalid Alford PA, Michael Canina PA, Alex Neville PA, Wes Morales Editor, Annette Sherrod Post Supervisor, Kerry Mack Colorist, Dominick Pietrzak Sound Mix/Designer, Dean White Music, Malik Williams