Hale Advisors

Don’t miss this essential new reference on omnichannel, modular & promotional review practices in pharma. Claims, business rules, 2253 submissions & more. ⬇ Feedback in comments. From the peer-reviewed journal of RAPS. Citation: Dunn Z. Navigating the shift to omnichannel marketing. Regulatory Focus. Published online 25 January 2024. https://lnkd.in/eXDJB8Ek Author: Zoë Dunn in Regulatory Affairs Professionals Society (RAPS) #pharmamarketing #omnichannel #modularcontent #marketingoperations #promotionalreview #mlr #marketinggovernance #digitalgovernance #changemanagement  

A dynamic marketing environment demands dynamic Marketing Governance. But new or amended Marketing Guidelines and processes are only effective when teams use them. Ways to drive uptake can include simple but effective: • Communications programs • Influencer activation • Case studies • Playbooks • Training support • Resistance management • Incentives and recognition How do you manage changes to your Marketing Governance and Guidelines? #PharmaMarketing #MarketingGovernance #ChangeManagement #MarketingGuidelines

That's a wrap! Promotional Review Summit co-chairs Georgia Gayle from Alexion Pharmaceuticals, Inc. and Zoë Dunn from Hale Advisors took attendees through two days of original content and dynamic discussion from pharma's leading voices in advertising and promotional review. Congratulations and thanks to all the speakers, attendees, and Momentum Events for the valuable insight and engagement. We hope you returned to work feeling as inspired as we did! #PharmaMarketing #MarketingGovernance #PromotionalReview Jonathan Banchs Bryon Main 📸: Ana Cardenas

Is CFL still a pain point in your promotional review process? Solve it with our Fundamentals of CFL eModule. "This is exactly what we were looking for! Engaging, interactive, streamlined, and impactful." ~Executive Director, U.S. Commercial Regulatory Affairs at a top ten pharmaceutical company • Coaches teams to perform FDA’s three-factor analysis • Trains on evidentiary support and CFL communications best practices • Creates advanced CFL understanding quickly Available now for light customization and rapid deployment. ASK FOR a demo. #PharmaMarketing #PharmaTraining #CFL #MarketingGovernance

Being able to promote data and information that is consistent with—but not contained within—an Rx brand's FDA-required label (CFL) can be a game-changer. The first step? Learn how FDA uses its three-factor analysis to determine whether a product communication is CFL-compliant.   #PharmaMarketing #MarketingGovernance #MarketingGuidelines #CFL

Want to promote data and information about an Rx brand's approved uses that aren’t contained in—but are consistent with—its FDA-required labeling?   The FDA’s CFL Guidance helps companies convey that data and information in a truthful and non-misleading way. Understanding how to apply the CFL Guidance is key to compliance. Have you mastered the three factors?   #PharmaMarketing #MarketingGovernance #MarketingGuidelines #CFL

AI-powered modular content offers practical benefits for pharma marketing: *Throughput – increased volume and speed of personalized content to market *Processing efficiency – streamlined content supply chain *Improved compliance – standardized content and automated reviews *Cost savings – fewer resources generating more content (and reusing it) HOWEVER, realizing the benefits takes time—especially for PRC, where reviewing more and faster content requires a massive change. How are you preparing your review process for modular? #PharmaMarketing #AIinMarketing #GenAI #ModularContent #MarketingGovernance

Applying AI solutions to the process of creating promotional content will impact the roles of pharma marketers, promotional reviewers, and coordinators--in a good way--by: • automating tasks • developing content • improving content personalization • powering auto-claims libraries • increasing regulatory compliance • performing initial quality reviews, and more AI solutions can free the team's time and talent for higher-value activities. What difference could you make with one, two, five, or even ten extra hours a week? #PharmaMarketing #AI #GenAI #ModularContent #MarketingGovernance

To execute Modular Content effectively, Promotional Reviewers, Marketers, and Marketing Ops teams should align early in the preparation stage. When teams collaborate to build out a brand’s (1) claims and references library and (2) content components repository, they get a head start on streamlining workflows and improving the Promotional Review process before full Modular implementation begins. Need to get on the same page? ASK for our cross-functional Modular Readiness Assessment tool. #PharmaMarketing #MarketingGovernance #PromotionalReview #Omnichannel #ModularContent #MarketingOperations #MLR

Join Promotional Review Summit co-chair Zoë Dunn to explore the future role of AI solutions in the content creation and MLR review process—and the implications for PRC. See you in Philly tomorrow! #PharmaMarketing #MarketingGovernance #PromotionalReview #AI