Hapacity Marketing

A brand new month brings new opportunities to celebrate! 🗓️ Save this post and add these special days to your content calendar.

Halloween comes and goes fairly quickly for most of us, but have you ever wondered what goes into a Halloween brand campaign? We’re diving into some fan favorites from all time, and we want to see if you can recognize the brand from their ad creative! We’ll leave the answers in the comments below.

Running out of ideas for your Halloween post? Don’t get spooked, we got you!🎃 -Throwback Halloween costumes: get your team to submit an old photo of their favorite costume as a kid (or adult) -Scary movie recommendations: get your team involved and have them share their favorite Halloween movie -Halloween playlist: Make a Halloween-themed Spotify playlist for your customers to check out and enjoy. Don’t forget to include the playlist link in your bio and also share to Stories! -Halloween safety tips for parents  — Any other ideas? Share below!

If we haven’t already convinced you, we’ll say it again! Video is incredibly important for 2024 and beyond. With AI becoming increasingly popular, audiences crave more authentic and raw content from brands. Video is the best way to offer that! Here's the blog where we talk more about why to use video: https://lnkd.in/ehC36ABR

Happy National Women's Small Business Month! 🎉 Did you know that women own 34% of Missouri's small businesses? That's over 186,000 businesses run by fearless, innovative women making an impact across multiple industries.  As a proud woman entrepreneur in St. Louis, I can confidently say that I couldn’t have built Hapacity Marketing anywhere else. The community support here is second to none. St. Louis has been a nurturing space where ambition truly meets action. Starting this business has been one of the most rewarding challenges of my life, and I’ve felt uplifted by every collaboration, every networking event, and every woman who’s stood beside me. (you know who you all are) Women here don’t just create businesses; we create legacies. 💖 Tag your woman-owned small biz below so we can celebrate you! 👇 Source: Missouri Extension, SBA

✨ We need your HONEST feedback! ✨ Help us make our Instagram grid the best it can be. Take a look at our Instagram profile and rate us on a scale of 1-5 in these areas: 1) Visual Appeal: Do our photos and colors grab your attention? 2) Consistency: Is our look and feel cohesive across all posts? 3) Engagement: Do our captions and content encourage you to like, comment, or share? 4) Brand Messaging: Is it clear who we are and what we stand for? 5) Value: Does our content provide helpful tips or insights for your business? Drop your ratings and comments below! We appreciate your feedback 💬👇

Does your social media feed aesthetic really matter? For us, it’s not all about having a ✨perfect✨ looking feed. But moreso, is your social creative working in favor of your goals to connect with your audience? A cohesive, visually appealing feed (whatever that looks like to your brand) not only grabs people’s attention but also builds recognition and trust. Whether you're a business or a personal brand, your aesthetic is often the first impression people get— so make it count.  Consistent colors, themes, and scroll-stopping visuals and videos create a look that draws your community in and keeps them engaged, while also getting the attention of new people. It's not just about looks; it's about telling your story in a way that sticks.

What color represents you? 👀 The Color Assessment by Taylor Hartman is a great tool to discover what your core motivations and strengths are. It’s known to improve relations, communication or self-awareness.  The four categories are:  ❤️ Red (Power) 💙 Blue (Intimacy) 🤍 White (Peace) 💛 Yellow (Fun) The Hapacity team took the test and it turns out that we are a mix of Yellow and Blue. Yellows love to have fun. The joy of living in the moment and doing something just for the sake of doing it is the driving force for people in this group. Yellows offer the gifts of enthusiasm and optimism, and they are generally charismatic, spontaneous, and sociable.  Blues love to give of themselves to others. Intimacy, connecting, creating quality relationships, and having a purpose is what drives these people. Their natural gifts include quality and service. Blues can be counted on to be loyal, sincere, and thoughtful. Now it’s your turn - click the link below to take the test and encourage your team to check it out as well: https://lnkd.in/gCMK-u5z And then, share your color in the comments when you’re done!

If Stars Hollow was a new business hub, we have a feeling their residents would be running these types of businesses… which one are you? 🤔

Whether it's setting new goals or embracing new habits, this season invites us to welcome the shift, grow with it, and make this month a powerful time for our businesses. Take what you need today 🩷