Happy Cabbage

Bottom line: We want retail dispensaries to be successful. We help you see the path and equip you with the best tools to support your business along the way. That’s why we’ve put together this beginner's guide to marketing for cannabis dispensaries. It's yours, free. Take it. Share it. Use it. Many of the concepts we touch on are not new; they are foundational across industries. However, because cannabis professionals often wear many hats, they may not have a deep understanding of marketing or the time to upskill while keeping a dispensary growing. We break it down into basics for you and your team. Feel confident in understanding how marketing supports your business and learn how to get started with simple examples anyone can use. Got questions? DM us for answers or set up a demo to see the difference that effective marketing can make for your dispensary. Download the PDF: https://hubs.ly/Q02KJNGv0

Do you know what is up with Ohio? Will they ever out-compete Michigan? Ohio is the latest legal cannabis market to come online and operators are already making headway. Krista Raymer of Vetrina and our own Andrew Watson of Happy Cabbage sat down for a bit of banter on the subject, discussing where they see success and hurdles early on for Ohio's cannabis market. Here’s a few minutes on the topic to get your Friday started and hopefully stir some discussion around: - High product demand and a limited number of licenses available - State regulations and favorable business practices - Zoning, advertising, and cross-border traffic shake-ups - How Midwest population density will inform dispensary placement Got thoughts of your own? We’d love to hear them in the comments.

Price compression in retail cannabis is a big topic of interest lately. Here’s a clip from our recent webinar on Breaking Down the Walls Between Inventory and Marketing, where Andrew Watson of Happy Cabbage and John Manlove of Apex Trading discuss how wholesalers and distributors set prices upstream and how this influences market pricing. They also warn that misinterpreting demand signals from retail partners can lead to negative consequences. Take a smoke break and learn about: - Cost accounting with a target profit margin - Wholesale price averages today - MSRP today - Planning around future supply and demand We include contact info for Andrew and John at the end of the clip if you want to reach our for clarification on anything discussed.

Meet the March Reefer Madness winner and his iconic new jersey for the Texas Bonghorns! If you were following along our coverage of March Reefer Madness earlier this year, we put up a challenge to see who could come up with the best NCAA team name with a cannabis twist. With hundreds of votes cast across several brackets, Davis Thompson and his Texas Bonghorns emerged as tournament champions. The grand prize was a custom jersey based on the team’s actual design with an appropriate weedy modification. Here’s Davis modeling his prize! We couldn’t be more stoked to see how it turned out. Davis is a killer Customer Success Manager over at Tourial, building and supporting interactive software product tours for a ton of industries. Check them out. If you’ve got support like Davis, you’re in good hands.

Lionheart used Happy Marketers to generate more than $700,000 in just 6 months. They recaptured nearly 300 customers overnight and 40 more per week with texting campaigns that brought them back into the store. As a result, Lionheart may have one of the most successful campaigns in Happy Cabbage history. Read their success story here: https://hubs.ly/Q02KNWKj0 “Everybody attributes half of our month-over-month growth to the text marketing we do in Happy Marketers. When we launched with the tool, our customers were thrilled to hear from us again.” - David Liberman, GM of Lionheart

It’s hard to miss Vladimir Bautista and Ramon Reyes in the cannabis industry.   These two know how to make a wave and be noticed.   They run their own media companies on top of their cannabis brand, Happy Munkey: the Happy Munkey Podcast, Munkey Magazine, and Happy Munkey TV. As with most of the figures we profile in this series, Vlad and Ramon are just doing too damn much to keep up with and contain briefly, but we’ll do our best.   Their mission is to break the stigma while elevating the culture of cannabis in NY, as well as the immigrant, Black and Brown communities off of whose backs this industry was built.   Connect with Vladimir Bautista (Happy Munkey LLC) and Ramon Reyes on and get to know them in our latest profile on The Patch: https://hubs.ly/Q02KDVkn0

Last month we shared how to get started with demand planning and forecasting for purchasing managers, the hardest job for these professionals to do well.   This month we're hitting you with our guide on advanced demand planning, designed to: - Ensure capability and accurate measurement - Support steady growth of your retail cannabis business Read it here: https://hubs.ly/Q02KhvgC0 The steps laid out in this article will elevate your understanding of the discipline and differentiate true professional purchasing managers from entry level order takers.   In this article, we outline explicit instructions and formulas for you to use as well as common-sense purchasing activities to support your entire organization in the pursuit of better performance.   We introduce you to concepts like: - Calculating PAR levels for inventory to avoid stockouts - Which KPIs accurately measure your performance over time - Advanced demand formulas and forecasting models - Comparing forecast performance between time periods or industry averages We're on our way to the Emerald City of retail greatness, we hope you'll join us on the journey toward sustainable growth and superior customer experiences.

Tomorrow, July 31, 2024 at 11 AM PST / 2 PM EST is when it all goes down.   Take this opportunity to make the most out of information that could transform for your retail business.   Register now (https://hubs.ly/Q02GRp3l0) and see how Happy Cabbage + Apex Trading bring inventory and marketing together to increase dispensary profitability.   You'll get the recipe for: - Making better informed inventory decisions - Avoiding the discount doom loop - Highlighting your brand through better marketing Register now to save your spot, get some great insights, and have your questions answered in a Q&A session.   Can't make it? No problem.   Register anyway and get a link to the recording after our presentation is concluded.   We hope to see you there!

Did you know that 32% of inventory at any given time doesn’t sell within 30 days? Or that 20% of SKUs have no sales in the last two weeks, adding up to a staggering $165,000 of surplus inventory per store, and driving discount levels through the roof. Across the industry, that’s $3 billion in overstocked products! Join us for an exclusive webinar with John Manlove of Apex Trading and Andrew Watson of Happy Cabbage as they discuss: - Making better-informed inventory decisions - Avoiding the discount doom loop - Highlighting your brand more effectively with marketing Don’t miss this opportunity to learn how to align your inventory management with your marketing efforts for maximum impact! Register Now: https://hubs.ly/Q02GRp3l0 Date & Time: Wednesday, July 31st at 12PM MST A big thanks to CannaDataCon for the opportunity to speak on it earlier this year and for the great recording! #CannabisRetail #CannabisInventoryManagement #CannabisMarketing #Webinar #ApexTrading #HappyCabbage #CannabisTech #CannaDataCon

Your business is suffering from overpopulation of inventory. You’ve got too much capital tied up in slow moving SKUs. Discounts seem to move the needle, but they may be costing you more than they are producing in revenue. Sound familiar? It’s a problem spreading across the industry. Danny Gold is dedicated to the reduction of stagnant SKUs in the retail cannabis community. This is your call to join him! Just like how spaying and neutering pets helps control the pet homelessness crisis, it's time to snip and clip those products without a home off your shelves to boost your store’s health and profitability! Find out how you can keep your inventory from overrunning your store through collaboration with marketing in our upcoming webinar. What: Break Down the Walls between Inventory and Marketing Who: Happy Cabbage’s Andrew Watson, Apex Trading’s John Manlove, and YOU! Where: Register to join - https://hubs.ly/Q02GRp3l0 When: Wednesday, Jul 31, 2024 12PM MST Why: By clearing out your excess inventory, you’ll help control the shelf-strangling crisis of shitty cannabis products. Millions of stale SKUs are languishing on shelves each year simply because retailers can’t find enough buyers. When intelligent inventory and effective marketing come together, there are HUGE benefits for your business: -Your shop will live a longer, healthier life. Removing unsellable products prevents financial infections and decreases the incidence of unwanted items that are just taking up space and resources. -Clearing out old stock before it goes stale offers the best protection from spoilage or selling at a loss. -Avoid frantic markdowns and desperate discounts every month just to make room for new stock. -Get rid of overloaded shelves, which can drive customers away to competitors. Keep your inventory lean and on-point to keep them coming back! -Your purchasing cycles become predictable, not a struggle to get your arms around. A tidy inventory means less chaos, more focus, and fewer instances of capital-clutching products. Just like spaying/neutering pets is cost-effective, well-managed inventory is WAY cheaper than having capital tied up on shelves or trying to sell products that just won't move at a financial loss. So, learn how to give your dispensary shelves the best TLC and keep your store’s SKU population at sustainable levels with Happy Cabbage and Apex Trading on July 31st -- We'll see you there!