HappyStack 🥞

Like all great yappers, Sean McHugh loves a good story. And not many brand stories beat Liquid Death's. From collaborating with pornstars, to sponsoring pro-football waterboys - here's how 'Thinking Dumb' helped Liquid Death build a billion dollar brand in a saturated market.

Like all great yappers, Sean McHugh loves a good story. And not many brand stories beat Liquid Death's. From collaborating with pornstars, to sponsoring pro-football waterboys - here's how 'Thinking Dumb' helped Liquid Death build a billion dollar brand in a saturated market.

There's no avoiding it anymore. It's impossible to build a profitable online brand in 2025 without creator marketing playing a key role. And on this weeks episode, we have the 🐐🐐 of creator marketing, Andy Cloyd and Anders Bill on to give you their playbook launching influencer campaigns that actually win! How do you source creators that align with your brand? How should you structure deals? How involved should brands be in the creative? And how the hell do you measure the results? We'll drop a link to the episode in the comments below. Also, be sure to check out Superfiliate if you're looking to take your creator strategy up a gear 🥞

Apparently, Grace Beverley had never done a quickfire question round, so this is a first. Here's 'Hors d'Ouevres' with the founder of TALA , SHREDDY , The Productivity Method and now Retrograde. If anyone wants to check out the full pod with Grace in Lisbon, there's a link in the comments or search 'HappyStack' wherever you get your podcasts 🫡

Apparently, Grace Beverley had never done a quickfire question round, so this is a first. Here's 'Hors d'Ouevres' with the founder of TALA , SHREDDY , The Productivity Method and now Retrograde. If anyone wants to check out the full pod with Grace in Lisbon, there's a link in the comments or search 'HappyStack' wherever you get your podcasts 🫡

Just 2% of VC funding goes to female-founded companies. Two Percent 🤯 Grace Beverley is on a mission to close the gender-funding gap, and here's how. Link to the full episode is in the comments, or search HappyStack on your favourite platform 🥞

Owning one business is a grind for most. But imagine running four successful businesses before the age of 30. Grace Beverley—founder of TALA, Retrograde, The Productivity Method and SHREDDY —joins Jack & Jamie for dinner to talk scaling brands, her shift away from being an influencer, and why she's fighting to close the gender funding gap.

Owning one business is a grind for most. But imagine running four successful businesses before the age of 30. Grace Beverley—founder of TALA, Retrograde, The Productivity Method and SHREDDY —joins Jack & Jamie for dinner to talk scaling brands, her shift away from being an influencer, and why she's fighting to close the gender funding gap.

A couple of months ago, myself and Jamie were lucky enough to catch Grace Beverley for dinner over in Lisbon - sandwiched between her keynote at Harvard and drinks with the Portuguese Prime Minister! Beyond being one of the most impressive founders I know, she spends a huge amount of her time lobbying the UK government to close an ever-growing gender funding gap. Just 2% of VC funding is going to female founders which is absolutely mental! Also, as someone who feels the weight of running one business day-to-day, it blows my mind to think she’s running four multi-million businesses at 28. There’s multi-tasking, and there’s that! Search HappyStack 🥞 on Youtube or your favourite podcast platform. I’ll also drop a link in the comments for anybody who wants to have a watch/listen 🫡

Do I think it's possible to build a one-person unicorn? Yeah, someone will do it in D2C soon. Would I like to do it myself? Absolutely not! Enjoyed chatting to Elaine Burke for this weekend's issue of Connected Magazine in the Business Post. We're already seeing amazing companies like Jolie scale to $50mn+ in revenue with 3 or 4 person teams - so it's only a matter of time before someone builds a brand to $100mn in revenue flying solo. AI has changed the game, and companies are now scaling through technology rather than new hires. That said, the most enjoyable part of building a huge company is sharing the experience with the people around you. So yes, this will happen, but it will be a miserable experience doing it! If you fancy a read I'll drop a link in the comments.