Haselwood Marketing

🛑 7 Common Proposal Mistakes AEC Firms Make 🙅♀️ - Ignoring the Client’s Specific Needs - Overloading with Technical Jargon - Lack of Visuals or Renderings - Poorly Defined Value Proposition - Missed Deadlines or Rushed Submissions - Weak Project Team Introductions - Forgetting to Address Risks and Challenges

For this Teammate Monday I'd like to introduce our Head of Security Maisy Bear. Nothing slips by the Bear if it's eatable and within reach. She loves pillow forts, belly rubs, and fortune cookies. #CorgInCharge #OfficeDog #CompanyCulture #WorkFromHome #AECMarketing #ProposalPro

Wow! That is one group of amazing women! We've officially kicked off a new year of SMPS Wichita. I have the genuine pleasure of serving as chapter President Elect for the 2024-2025 year. This adventure will involve the chance to collaborate and grow alongside some fantastic local AEC industry leaders, some of which I'm grateful to call friends. This year will be amazing! Stay tuned for some fun and educational events planned for this year to up your Marketing and Business Development game. If you're in AEC Marketing I'd 100 percent recommend finding an SMPS—Society for Marketing Professional Services Chapter near you and getting involved. It's been a beyond rewarding experience! #AECMarketing #ProposalPro #ProfessionalDevelopment #Networking #Growth #Leadership #SMPSWichita #SMPS

📈 2024 RFP Trends: Volume is Up, But Are We Winning More? The 2024 RFP Trends & Benchmarks Report by Loopio is in, and it’s clear: submission volumes are increasing across industries. On average, teams submitted 175 RFPs in 2023, up from 162 the previous year. While more bids often lead to more opportunities, they also come with increased pressure and time demands. Interestingly, teams are spending less time per RFP, averaging 30 hours, down from 32 hours. Yet, total writing time has gone up due to higher submission volume. More bids, tighter deadlines—this is the new normal for proposal teams. The economic pressures of 2023 have pushed many organizations to respond to more bids, even with reduced resources, as 66% of teams reported not gaining additional help. 📉 But here's the kicker: win rates have remained relatively stable, hovering at 43%, only slightly down from 44% last year. The data suggests that while teams are hustling to respond to more bids, the quality may be slipping—something that could eventually affect those win rates. How can teams stay ahead in 2024? It’s about finding the balance between quantity and quality. With fewer resources, the most successful teams are leveraging technology and optimizing processes. The report shows that 38% of companies are planning to invest in tech to streamline their processes. Could AI or RFP software be the secret sauce to reclaiming efficiency while maintaining quality? #AECMarketing #ProposalPro #RFPTrends #ProposalManagement #BusinessGrowth #WinRates #BidManagement

Resumes are something AEC Marketers include in nearly every proposal package, and most of the time they're about as copy and paste as you can get. However, by simply copy and pasting resumes can miss some great opportunities to show off your firms best asset - YOUR TEAM! Next time you're putting your resumes together consider this: - Customizing the bio to fit your project type or client. - Add the human element back in your bio by getting a quick quote from each team member or team leaders on why they are passionate about what they do, or this project type, or this client - In a call-out box put a couple of bullets on why this person is on your proposed team for this particular project. (This really helps skimmers jump to the "So What" quicker!) Resumes don't have to be the canned boring documents we're used to. Have a little fun with them! #AECMarketing #ProposalPro #CreativeSolutions #Resumes #MasterResumes

Can't wait to try this tool! #AECMarketing #ProposalPro

It's spooky season! #AECMarketing #ProposalPro

When wrangling with proposal themes, Pro-Tip: simplify and streamline for greater impact! 🤠 Crafting high-impact theme statements is akin to throwing the perfect rope loop. To ensure you catch your cow use concise statements catch evaluators' attention. To ensure your themes stick, trim unnecessary words and avoid jargon. Ready to saddle up and refine your proposal strategy? Let's rustle up themes that wrangle success! 🐎💼 #AECMarketing #ProposalPro #ProposalStrategy #ThemeStatements #BusinessSuccess #ClearCommunication

🌟 Proposal Success Tip: Sell on Value! 💼 Did you know? The average proposal decision takes just six minutes. Focus on showcasing your unique value to stand out swiftly: 🎯 Highlight What Sets You Apart: Craft a clear and compelling value proposition. Ready to streamline your proposal approach and win over decision-makers? Let's strategize for success! ✨ #ProposalStrategy #ValueSelling #BusinessSuccess #AECMarketing #ProposalPro

🌟 Make Your Value Proposition SMART! 💡 Crafting a compelling value proposition requires it to be: 🎯 Specific: Clearly defined to address client needs. 📊 Measurable: Quantifiable to demonstrate impact. 🎯 Achievable: Realistic and attainable within your capabilities. 🎯 Relevant: Results-based, ensuring it aligns with client goals. ⏰ Time-sensitive: Timely, showing benefits over a defined period. Ready to make your value proposition stand out? Let’s make it SMART! #ProposalPro #AECMarketing #ProposalWriting #ValueProposition #SMARTGoals