Headlight

Match market testing is a key tool at scaling advertisers' disposal when looking to anchor strategy & investment decisions around a sense of incrementality. However, in-practice they are often difficult to run. In our new article, CTO Shaun Kiernan discusses why Meta's open-source GeoLift has been gaining traction as a tool to facilitate easier set-up and cleaner results. Read-on below. #incrementality #advancedmeasurement #attribution #geolift

We've come across so many advertisers who say they tried TikTok and it didn't work. Chances are you cloned a portion of your strategy on other channels (Instagram, YouTube) and migrated it over. In our new article below, Senior Analyst Hillary Tran walks through three compelling tactics that will have you taking another look at the channel.

Last week, Headlight joined forces with gaming industry leaders at the Gaming On TikTok event in NYC. Our very own Sharon Romang and Steve Massaro were on the ground, meeting with some of the brightest minds in gaming and sharing our latest experiences and insights on leveraging TikTok for impactful growth on games. #tiktokgaming #mobilegaming #creative #growth

Got to sit down with Dario Sheikh & the Moloco team last winter and as we head into one of the most competitive media landscapes we’ve experienced with an election and the holidays right around the corner - it rings true even louder. Headlight is working with our brand partners to establish a strong high performing foundation on core channels while expanding our media mix into programmatic, CTV and additional Socials to continue to scale with efficiency. If you want to know more about how prepared you are for the rest of 2024 - reach out!

How siloed is your growth strategy? Thinking laterally across your media portfolio can unlock compounding learnings and improve long-term performance. This week Growth Director Rich Ingilby discusses the importance of having a comprehensive vertical video strategy and the benefits it can yield for your business.

It's hard to keep coming up with new creative ideas to drive your performance media! So hard that we consistently see many advertisers resort to blatant copycatting. In light of this we wanted to share three scaleable approaches our Creative org takes to easily iterate on creative concepts, co-written by VP of Creative Sharon Romang & VP of Strategy Kevin Wyckoff. Learn more below.

Don't miss Part 3 of Matt Gillooly's series outlining how we're using AI to solve customer intelligence challenges on behalf of our client partners. Subtitled 'The Pitfalls and The Promise', this section walks through the many tips and tricks we've learned to ensure accurate, actionable results. We're having a lot of fun continuing to explore how we can put this revolutionary technology to work!

Today we're sharing Part 2 in our three part series exploring how we're using ChatGPT to generate strategy-driving consumer insights on behalf of our client partners. In this section, Growth Director Matt Gillooly details the specific tactical steps we employ to reliably achieve accurate & actionable results. Read on below to learn how you can leverage these tools to enhance your understanding of evolving consumer needs & perceptions.

This week we're launching a three-part series on how we use LLMs to quickly summarize and identify emergent shifts in consumer needs and attitudes on behalf of our client partners. Never before has there been such an efficient tool for making large volumes of qualitative data actionable. Growth Director Matt Gillooly outlines our approach.

As paid social best practices have trended towards limiting segmentation to only the most business critical partitions, a common question we encounter is how to expand reach & scale when faced with saturating performance without introducing segments. In this article, co-founder Kevin Young walks through three proven tactics we employ to increase reach within a consolidated campaign strategy across Meta, Google, and TikTok.