Health Connective

New episode of the Health Connective Show is live! Learn about the marketing advantages of small medtech companies with Jantzen C. and Michael Roberts

How is your marketing creating connections with your customers? What does it make them feel? That's one of the many questions we're exploring in next week's Health Connective Show episode.

Health Connective friends and family had the chance to share dinner at a recent get together. Always great to reconnect!

It's important for medtech marketers to work with engineers to gain a better understanding of what they do and how the product works, but there are also a lot of great resources out there to help us understand the basics so that we can ask the right questions. As Lindsey Dinneen, MBA, MS points out here, there is a wealth of information online, from podcasts and webinars to articles and white papers, that we as marketers can use to continue our education and strengthen our understanding of the industry and product to craft the right message. To hear more of our discussion with Lindsey, you can find the full podcast episode in the comments ⬇️

There are a lot of medtech apps and websites that can be used to manage the health conditions and needs of the elderly, but they are often not very user-friendly for the populations they are meant to serve. At Health Connective, we feel strongly about accessible UI and UX design--when you make applications and websites more user-friendly for more marginalized populations, you will often find that the end result is a more usable product for everyone. We had a great discussion about application development for older adults with Jennifer Cain Birkmose, who shared her experience in developing her company, VivaValet. The more we can give our intended user groups a seat at the table and really listen to their needs, the more successful we will be with our end product. You can find the link to the full episode with Jennifer in the comments ⬇

Custom implants are often an attractive option for both patients and surgeons because of the potential to improve outcomes, but sometimes the process of ordering and approving the implants can be a bit cumbersome on the surgeon's end. One of the common issues is requiring a surgeon to log in from a desktop computer. When surgeons are always on the go, it's not very convenient for them to do that. Here, Patrick Jamnik explains how Episurf is addressing this with easier approval pathways so they can keep the process moving while reducing the burden on the surgeon. If you'd like to hear more about our conversation with Patrick on The Health Connective Show, you can find the link in the comments below.

People, Process, Technology. All key aspects of cybersecurity. There is often a lot of focus on the costs and the systems medtech companies have to have in place to be secure, but we can’t discount how important it is to also train employees about secure practices. Here, Terry Ziemniak explains how some security threats can’t be stopped by the technology you have in place. Employees also have to vigilant and approach certain things with a critical eye. To hear more of Terry’s tips on cybersecurity for medtech, you can find the episode in the comments ⬇

Health Connective, together in New Orleans

For any medtech company, branding is one of the key pieces that you want to really invest in and get right. With large and small companies, there are typically different budgets at play. If you don't have the budget to have an expert agency help you, it's worth spending the time to find the right brand internally. On the latest episode of The Health Connective Show, Rachel Knutton explains how large and small medtech companies can approach branding, and why branding is worth the investment of either time or money--or both. To hear the full episode, you can find the link in the comments ⬇

We're going to DeviceTalks West this year as a sponsor! See you there? October 16 and 17 in Santa Clara #DTW2024