Hedy & Hopp

Many marketers are still working to get marketing dashboards in place for their organization. But with so many channels and entry points, where do you even begin? To help, we’re resharing an episode of our podcast, We Are, Marketing Happy, where CEO Jenny Bristow walks through everything you need to know—from data feeds to measurement plans—so you can build a dashboard that works for your organization heading into 2025. Listen to “Marketing Dashboards 101” here: https://lnkd.in/guC9-VnY #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #marketingdashboard

For all the healthcare marketers out there who love art, this one’s for you! We were thrilled to have Jessica Hitchcock, our 2022 Artist in Residence, hand-paint a stunning custom backdrop for our upcoming conference booths. At #SHSMD24, we received lots of questions asking if it was printed—but it’s all hand-painted and one-of-a-kind! Take a look behind the scenes at how it came together. ✨ Find Jessica's work here: https://lnkd.in/gZ6QpPib Learn more about our Artist in Residence program here: https://lnkd.in/ekaAnuad #hedyandhopp #healthcaremarketing #healthcaremarketingagency #artistinresidence #artistinresidenceprogram

We're back from SHSMD Connections 2024, and wow, do we have some exciting trends to share! In our latest podcast episode, we’re chatting about the buzz around AI and privacy, the great audience engagement during Q&As, and the discussions around using data effectively in healthcare marketing. Plus, we’ll highlight key sessions from fun basketball-themed initiatives that helped improve patient outcomes and a creative social media program that highlights healthcare heroes. You won’t want to miss this—tune in now:  https://lnkd.in/gEdYYZ4J And, shoutout to the awesome speakers we mention in the episode:  Maria Belli Kristina Schiller Chaki, MS Allison Vance Jani Rad Carley Cori Breanne Taylor Donna Teach #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #shsmd24 #healthcareconference 

At Hedy & Hopp, not only are we passionate about improving patients' access to care, but also giving artists additional exposure and recognition. That’s why we chose to work closely with three different artists for our upcoming conferences. We gifted art prints from our 2024 Artist in Residence, Katie Mertz, during #SHSMD24, added more color to our booth with a custom backdrop from our 2022 Artist in Residence, Jessica Hitchcock, and topped off our outfits with custom painted Nikes by ColtreKicks founder, Trent Colquitt. Be sure to scroll to the last image to catch a fun moment between two of the artists that we couldn't resist sharing! Where you can find the artists: Katie: https://lnkd.in/gwKvHDQR Jessica: https://lnkd.in/gvrt_Kjc Trent: https://lnkd.in/g9hq8Tzd #hedyandhopp #healthcaremarketing #healthcaremarketingagency #artistinresidence #artistinresidenceprogram 

#SHSMD24 is HERE and the H&H team has been having a blast connecting with other passionate healthcare marketers! Have you stopped by our booth yet? If not, visit us at booth #1015 for some joy and to grab a friendship bracelet and art print. #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing

Healthcare marketers, heads up! With election season here, Meta’s restriction on ads related to social issues, elections, and politics will be in place from October 29 to November 5. What does this mean for you? Healthcare ads will need to be live before this period. Ads that serve at least one impression before the cutoff can keep running, but you won’t be able to make major changes during the restriction. We know this throws a wrench into planning, so here’s Pumpkin Patch Palette by our Artist in Residence, Katie Mertz, to bring a little brightness to your October day. ☀️ Check out Meta’s full update for more details: https://lnkd.in/gjEA_XKD #hedyandhopp #healthcaremarketing #healthcaremarketingagency #artistinresidence #metaadvertising

As we gear up for #SHSMD24, let’s throw it back to last year’s highlights! Our CEO, Jenny Bristow, and Account Manager, Shelby Auer, recapped key topics covered like rural healthcare and brand management. Tune in to our 2023 recap episode to get a preview of what to expect this year! Will you be attending? Let us know—we’d love to connect! 🤝 https://lnkd.in/gcYC-Sa8 #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing

Patient privacy regulations have changed—are you prepared? At Society for Health Care Strategy & Market Development (SHSMD) 2024, join us for our HIPAA, FTC, and State Laws - What You Need to Know, 2024 Edition session on October 15th at 11:00 AM MT! We’ll cover the latest updates, what you can and can’t track, and practical steps to ensure your marketing is compliant. Plus, hear how our long-time client, Quartz Health Benefits, adapted their Open Enrollment Campaign in light of these changes. Don't miss this critical session! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #shsmd24 #patientprivacy #patientprivacymarketing

Excited about AI but not sure where to start? Join us at Society for Health Care Strategy & Market Development (SHSMD) 2024 in Denver for our OK, But How Do I Actually USE AI - AI 101 session on October 13th at 12:30 PM MT! This pre-conference workshop will walk you through the essential AI platforms and practical steps to implement AI in your healthcare marketing strategy. Plus, get hands-on experience with Generative AI tools. Advance registration is required—reserve your spot today! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #shsmd24 #aimarketing

Understanding how our marketing impacts patient outcomes is essential. In a recent episode of We Are, Marketing Happy, our CEO, Jenny Bristow, chatted with Samuel Seering, Product Manager of Cheers at Epic, about how healthcare marketers can leverage their CRM solution, Cheers, for much deeper insights. Here’s a sneak peek of what they covered: •Tracking patient appointments back to their sources •Diving into patient journeys for better marketing evaluation •Merging data with Cheers for richer insights •Keeping everything compliant and secure •Future features like capacity-based marketing and revenue tracking Click here to hear more: https://lnkd.in/gaKXB3Fm #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #epicsoftware