Hedy & Hopp

Lindsey Brown, Director of Activation at Hedy & Hopp, will be speaking at Illinois Critical Access Hospital Network (ICAHN) on November 14th! Join her breakout session, "Rural Healthcare Marketing: Short-Term Wins for Long-Term Gains," packed with actionable strategies for rural communities. Plus, catch her on the AI panel discussing the responsible use of generative AI in healthcare marketing. With 18 years of experience, Lindsey’s insights are not to be missed! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #ICAHN #AI #ruralhealth

As we approach Open Enrollment/Annual Enrollment Period, it's the perfect time to revisit our podcast episode on payor marketing strategies. Whether you’re in the always-on season or gearing up for AEP, we've got tips to help you maximize your marketing efforts. Tune in to our episode with Jenny, where we break down the two distinct stages of payor marketing and how to navigate each effectively. Don’t miss out! Listen here: https://lnkd.in/guehXQpk #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #payormarketing #openenrollmentperiod

JOIN OUR TEAM! Hedy & Hopp is hiring a Director of Service & Fulfillment! If you’re passionate about healthcare marketing, building high-performing teams, and leading strategic client growth, we’d love to connect. Learn more and apply here: https://lnkd.in/gXAxG8x8

Feeling overwhelmed by the idea of creating your first dashboard for your organization? You’re not alone! In today’s podcast episode with Jenny, we break down the essentials to help you get started with confidence. What You’ll Learn: 1. The difference between dashboards and reports. 2. How to ensure patient privacy in your data tools. 3. Tips for effective measurement planning. 4. Setting up clear and accurate data visualizations. 5. Understanding your data feeds. Plus, key questions to consider before you dive in. Listen to the episode to get your dashboard efforts on the right track: https://lnkd.in/gh8MjV8c #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #dashboards #patientprivacy

Just a slice of our amazing H&H team! Last week, our St. Louis crew had a blast at Puttshack, but we missed the rest of our team who joined in spirit from afar. Thanks to Puttshack for the great time—we can’t wait for the next team outing! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #wearemarketinghappy #puttshack #teambonding

Facing budget or approval constraints for a new website but still want to improve your organization’s digital front door? Tune in to our latest podcast episode with Jenny where she discusses actionable steps to enhance your patient journey! You will learn how to: 1. Optimize for Micro-Moments: Be present when patients need you with targeted, search-friendly terms. 2. Simplify the Path: Remove friction from online scheduling and information gathering. 3. Expand Beyond Your Website: Explore third-party directories and other platforms. 4. Think Mobile-First: Ensure a seamless experience across all devices. 5. Dive into Competitors: Analyze and improve upon what your competitors are doing. Catch the episode here: https://lnkd.in/gU9Y8fji #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #patientjourney #mappingsuccess

We have more big news at Hedy & Hopp! We’re proud to announce that our Senior VP, Maggie Piasecki, has officially become a minority owner of our woman-owned healthcare marketing agency as of today, August 8. 🎉 Today is particularly special, as it marks three years since Maggie joined our CEO, Jenny Bristow, to pivot our focus entirely to healthcare and two years since the launch of our Hedy & Hopp brand. Fittingly, today is also National Happiness Happens Day! To commemorate the day, we wanted to share a photo from the early 2000s when Jenny and Maggie visited the Google campus! With Maggie as a part-owner, we’re excited to build on the success and joy she’s brought to H&H. The future looks brighter than ever! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #wearemarketinghappy #watchuscook #womenempowerment

We’re so excited to welcome Miranda Ochsner as our new Director of Paid Media at Hedy & Hopp! With an impressive 16 years in the marketing space and a passion for paid media specifically since 2009, Miranda brings a wealth of experience and a passion for navigating the ever-evolving paid media landscape to our team. Outside of work, Miranda can be found spending time with her daughters, Harper and Charlotte, and their lovable rescue, Bentley the Lab/Pit mix. She is a big music fan who loves traveling for concerts and festivals, and enjoys hiking, volunteering, and trying out any activity that allows her to be creative. Please join us in welcoming Miranda to the H&H team! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #wearemarketinghappy

If you missed the news, we are thrilled to share that Hedy & Hopp has acquired the healthcare marketing agency, iHealthSpot! In today’s podcast episode, Jenny sits down with Bill Riley, the Director of Practice Marketing at iHealthSpot, to dive into all of the details. Tune in to learn and for a behind the scenes look on:  1. 3 Ways an Agency Grows  2. Working with Large Clients vs. Small 3. Our Transition Strategy  4. The Acquisition Click this link to listen now: https://lnkd.in/g-_bi5gU #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #businessacquisition #iheathspot

Today is an exciting day for Hedy & Hopp! ⭐️ As part of our ongoing commitment to improving patient access to care through smarter marketing campaigns, Hedy & Hopp has acquired iHealthSpot, a healthcare marketing agency that specializes in helping local providers establish and grow their marketing footprint to increase brand awareness and drive patient engagement. Hedy & Hopp typically works with larger regional providers and payors, but has been building a business unit to also partner with smaller groups. This acquisition will allow us to fast-track our ability to do just that and continue what we do best—help patients better find care. Learn more about the acquisition and read our press release here: https://lnkd.in/gsjuNDrg #hedyandhopp #ihealthspot #healthcaremarketing #healthcaremarketingagency