Heller Agency

Welcome to the Heller Team, Lauren Horwitz! Checking in from Long Island, New York, #BoldHeart Lauren joins our team as a Group Art Supervisor. Lauren’s 13 years in advertising have taken her from kids’ toys to nonprofits, experiences that have granted her a unique perspective on pharmaceutical marketing. In Lauren’s eyes, the biggest challenge with pharmaceutical marketing is working within a highly-regulated space—good thing Lauren is always up for a challenge! A true creative, her passion for art means she’s always seeking unique solutions for day-to-day problems and pushing her work to be the best it can be. Outside of work, Lauren flexes her creative muscles in a variety of ways. Every room in her Long Island abode is decorated to the nines with the help of an accompanying Pinterest moodboard. She’s also a fan of photography, spending some time taking delectable photos of her food—though nowadays her camera roll is filled with pictures of her adorable new baby! Welcome to the team, Lauren! We’re proud to have you and your incredible creative eye join our team! #HellerAgency #NewHeart #EastCoast #NerfGunsandNonprofits #PinterestMoodboard #FoodInfluencer #InteriorDesigner

We’re proud to have David Gokhin and Theresa Ross representing Heller Agency at The 44th Annual Fall Clinical Dermatology Conference this year! 🎉 At Heller, we’re passionate about advancing dermatology and committed to helping patients, caregivers, and HCPs get the treatment and resources they deserve—and we’re excited for the insights and connections that David and Theresa will bring back from #FallClinical to drive meaningful change within the community!   #HellerAgency #Dermatology #PatientCare #HCPs Dermsquared

After an exciting excursion to Chicago for our Fall 2024 Hellapalooza, we would like to take a moment to reflect. Though the fun experiences we shared in the moment are valuable memories in themselves, they are far from our only takeaway. The lessons, insights, and relationships we built during this event have persisted long after the last flight home left ORD. We call it the Hellapalooza Halo Effect.   To kick off this trip down memory lane, let’s start from the beginning! Day one of Hellapalooza unfolded with a visit from a mysterious stranger, who shared with us some key insights about art and life that we won’t soon forget… #BoldHearts #HellerEffect

Continuing our streak of talented #NewHearts joining our copy team, Heller would like to extend a warm welcome to Associate Creative Director of Copy Dawn Hastings!     While Dawn did not initially consider working in pharmaceutical marketing, as she continued to grow and develop as a writer, she came to realize her passion for medical and scientific writing. Her 20 years of copywriting experience have turned her into an excellent mentor and efficient creator, but she also knows when to take risks and push the envelope. For Dawn, her favorite part of pharmaceutical writing is the challenge. She loves working out new solutions to age-old problems, like making medical ads interesting to physicians and revising dense medical terminology to make it digestible for patients.    Dawn’s adventurous spirit extends to her life outside of work. She’s an avid camper, traveling in her trailer across the country now and then—sometimes with some furry friends to accompany her! While her two dogs adore getting the fresh air, her cat tends to give her the cold shoulder after their trips.    With her can-do attitude and boundless creativity, Dawn is an exemplary #BoldHeart that we’re very happy to have on our team. Cheers to you, Dawn!    #HellerAgency #NewHeart #BoldHeart #Copywriting #CreativeMinds #GoGetter #ReadyforAdventure #CampingQueen 

Welcome to Heller, Michael Minnella! Our latest #BoldHeart comes to us from Clarendon Hills, Illinois, helping lead our copy team as Associate Creative Director of Copy. With over 20 years of advanced copy and creative-direction experience, Mike has a considerable catalog of writing advice and industry insights. One of the biggest pieces of advice he has for newer creatives is that the more you learn, the easier it is to keep learning. Time spent exploring different disease states and pharmaceuticals is never time wasted, as the knowledge you gain in one field can easily be applied to another. Mike is deeply committed to continuous learning, eagerly seeking as much insider knowledge as possible about the latest advancements in science and medicine. Mike’s creative side extends beyond his work and into his free time. His hobbies include woodworking, calligraphy, and pencil sketching. Talk about a multitalented renaissance individual! One of his most ambitious artworks hangs downstairs—a huge piece inspired by the works of Leonardo DaVinci—and in his garden he cultivates a rainbow variety of produce and herbs, incorporating them into delectable home-cooked meals! We’re glad to have you on the team, Mike! Here’s to a prosperous new beginning, as you join us in guiding seasoned and blossoming creatives alike. #HellerAgency #NewHeart #TeamHeller #NewMikeWhoThis #Copywriting #HomeGardening #RenaissanceMan

Big title, Bold Heart—our culture at Heller Agency starts at the top, so if you're in the Philly area on Oct. 30, check out this presentation from our President, Robert Heller, about creating lasting positive workplace vibes. #HellerEffect #BoldHeart

🎉 We Did It! Gold at the 2024 MM+M Awards! 🏆 We’re beyond thrilled to announce that Heller Agency has taken home the Gold Medal in the Branded Website for Consumers category at this year's MM+M Awards! 🌟 This win is a testament to the passion, creativity, and collaboration that drives everything we do at Heller. Our goal is always to push the boundaries and create bold, thought-provoking digital experiences that truly resonate with consumers—and this recognition highlights the incredible work of our talented team. A big thank you to our amazing clients Tarsus Pharmaceuticals, Inc. - Matt Rossen, Jason Alongi, Mika Thorley - for their trust and partnership, and to everyone who helped bring this vision to life. This is just the beginning of what we can achieve together! 🙌 #MMMAwards #GoldWinner #HellerAgency #BoldHeart

Tonight, Heller Agency will be attending the MM+M Awards Gala in NYC, represented by Brian P., Rick Conrad,and Mackenzie Simmonds, bringing together the best of innovation, creativity, and leadership in healthcare and pharmaceuticals. We are honored to be a finalist, along with our client Tarsus Pharmaceuticals, Inc., in the category of Branded Website for Consumers! Excited to connect with industry leaders and be inspired by the incredible work being celebrated! #MMMAwards #HealthcareMarketing #PharmaMarketing #HellerAgency

At Heller Agency, we know that successful collaborations are built on trust, shared information, and mutual respect. We’ve seen firsthand how our values create strong partnerships and deliver impactful results. We take pride in being more than just service providers—we’re true partners, working closely with our clients to understand their goals and align our strategies for success. Check out Brian's thoughts on building partnerships where all parties work as one.

The most common topic I've heard raised at advisory board meetings is the importance of head-to-head clinical trials—specifically, how there aren't enough of them being conducted, especially in disease states replete with effective treatment options. By directly comparing the efficacy, safety, and overall value of two therapies, head-to-head trials provide unambiguous insights that extend beyond what placebo-controlled trials can offer. For physicians, this means better-informed decisions. For patients, this means more effective and tailored care. For the pharmaceutical industry, head-to-head trials raise the bar for innovation by promoting transparency and competition. Head-to-head trials are more than a comparison—they are the basis of reality-based care. Kudos to the researchers at the forefront of this important work. #HellerAgency #HellerEffect #EvidenceBasedMedicine