Highline Outdoor Group

I asked Mike Cachat how long it took to land his first customer after running his debut bike magazine print ad in 1995. His answer surprised me and, to be honest, made me a bit.. biz dev envious. 😅 The story of building Jenson USA is on all podcast platforms and viewable on YouTube and Spotify. Enjoy your day! 🏔 🚲 🌿 – Tony

What if your passion could become your professional purpose? “I had this dream of being a pro mountain bike racer, just needed to get to the races…” Few people have the fortitude and resilience to build a business that is stronger than ever as Jenson USA approaches its 30th anniversary. I hope you will watch and be inspired by Mike Cachat's journey as I have been over the years. Enjoy your day! 🏔 🚲 🌿 – Tony

I'm stoked to share my conversation with Mike Cachat, a pioneer in our industry and someone I've known for many years. Mike's journey from building a small bike repair business as a teenager to founding Jenson USA is a testament to seeing the future, perseverance, and innovation. This episode is for you if you enjoy learning about the ups and downs of entrepreneurship and leadership or seek inspiration in growth and resilience. Streaming on all podcast platforms, or watch on YouTube & Spotify. Enjoy your day! 🏔 🚲 🌿 – Tony

United Wheels Inc. has partnered with Highline Outdoor Group to lead their search for a Vice President of Brand and DTC Marketing. This strategic leader will be pivotal in elevating United Wheels' portfolio of iconic brands including Huffy, Niner Bikes, Batch Bicycles, Vaast and Buzz E-Bikes—to new heights across global wholesale, specialty retail, e-commerce, and DTC. I am personally spearheading this search, leveraging my deep industry connections and CPG expertise for this significant opportunity. This is more than just a marketing role; it's a leadership opportunity to shape the future of a company with deep roots and a bright future.

"People think it's about being liked, but the question everyone is asking about you is, 'Can I trust you?'" – David Horsager Last week, I attended the CEO/Leadership luncheon at Indiana Wesleyan University, where David from the Trust Edge Leadership Institute posed a powerful question to the group: "𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺?"  We huddled into groups, and these answers quickly surfaced: 𝗧𝗵𝗲 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗹𝗼𝘄 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝘀𝘁𝗲𝗲𝗽: • Longer time for everything • Higher costs across the board • Lower loyalty from everyone involved 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗲𝗹𝘆, 𝗵𝗶𝗴𝗵 𝘁𝗿𝘂𝘀𝘁 𝘆𝗶𝗲𝗹𝗱𝘀 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀: • Superior innovation • Enhanced creativity • Improved morale • Increased productivity As leaders, we must continually ask ourselves: How can we build and demonstrate trustworthiness to attract and retain the best candidates? 

⭐ Final Call for an Exciting Career Opportunity at The Hub & Pisgah Tavern! #featuredjob #greatpay #amazingbenefits #duderecommend The search for a General Manager is still underway, and if you haven’t applied yet, now’s your chance to step into this truly unique role! The Hub & Pisgah Tavern is looking for motivated individuals ready to join their team and make an impact in the heart of the community. If you or someone you know would be a perfect fit, we encourage you to apply today. Don’t miss this opportunity to be part of a well-established business with great pay and amazing benefits. Share this video with your network and help connect The Hub with top talent! ⭐ The Hub & Pisgah Tavern is hiring a General Manager. #OutdoorIndustryJobs #NowHiring #TheHubPisgahTavern The Hub has teamed up with the industry's top search firm, Highline Outdoor Group, to find the right GM for this exciting growth phase. 📍Location: Brevard, North Carolina. 🔗 Job Link: https://myjob.fun/4ehLlJY See all of our job listings at OutdoorIndustryJobs.com.

This is one of the most remarkable experiential retail and leadership opportunities we’ve seen in our industry!

An important lesson I learned from Leon Leonwood Bean..."sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more"

I thought it was powerful how Nancy Dynan shared a key insight on team dynamics: “You can't let your team’s mood go up and down based on sales.” In tough times, focusing solely on sales numbers can lead to fluctuating morale. Instead, it’s about finding other meaningful metrics that inspire and motivate. Establishing a consistent, purpose-driven approach to measuring success that goes beyond just the numbers will increase employee retention and engagement. Streaming on all podcast platforms and viewable on YouTube and Spotify. Enjoy your day! 🏔 🌊 🌿 -Tony

I was reading the Jim Duffy Sports & Lifestyle report this morning, and a few trends caught my eye. From my perspective, the data from recreational and sporting goods stores is a bit of a mixed bag. While these stores are still 2.4% below their 2019 traffic levels, back-to-school shopping shows a positive indicator as foot traffic reached 2023 levels, improving by +1.2% points. In contrast, retail clothing stores and super stores are surpassing 2023 levels but have also blown past their pre-pandemic numbers, with strong consumer engagement driven by new product. I like this because active lifestyle brands fit into this category, creating a crossover with sporting goods. This contrast highlights the challenges and opportunities facing the recreational and sporting goods sector as it navigates its path to full recovery. This data correlates based on the volume of search discussions I've had over the past 60 days. Let's go!