HINGE COMMERCE

We recently shared the secrets to increasing Amazon Vendor Central profitability in our latest blog. https://bit.ly/3NlHPmx It takes a holistic approach, and at Hinge Commerce we know how to maximize our client’s profitability and success on Amazon. We recently completed an Amazon Profitability Analysis for School Specialty and here is what Adam Halfmann had to say about our results… “Hinge Commerce has been a critical partner in helping us unlock the key to profitability on Amazon in just 30 days! Through their deep expertise in Vendor and Seller Central, they identified areas of profit loss within vendor agreements, invoice reconciliation, and chargebacks, and provided SKU rationalization guidance between both platforms. Their team provided strategic direction and clear communication throughout the project, ultimately delivering a 30x ROI in profitability improvement, recommendations, and actions. We have been thrilled with these results that we have further expanded our partnership with Hinge Commerce.” #Amazon #VendorCentral #AmazonVendor

Hinge Commerce and Salsify: The Dynamic Duo for Maximum Conversions In today's competitive online marketplace, product page content is more crucial than ever. According to Salsify's 2024 Consumer Research Report (https://lnkd.in/garcK4UA), a whopping 78% of shoppers prioritize product images. That's where Hinge Commerce and Salsify come in. Hinge Commerce specializes in creating high-quality, engaging content that resonates with shoppers. From captivating visuals to persuasive copy, our expertise ensures your products stand out. Salsify's platform streamlines content distribution, ensuring your product pages are always up-to-date and compliant across major retailers. Together, we offer a powerful solution for brands looking to: ✅ Enhance visual appeal: Add content-rich images/videos to capture attention. ✅ Optimize above the fold: Improve rank on relevant keywords to drive traffic. ✅ Leverage enhanced content: Educate and build trust with detailed product information. ✅ Streamline content distribution: Ensure consistency and accuracy across all retailers. As a trusted partner of Salsify, Hinge Commerce helps brands maximize the value of their Salsify licenses. Are you ready to maximize your organic conversions? https://bit.ly/4dF9bio #ecommerce #Salsify #productpageoptimization

Improving Amazon Vendor Central Profits: A Holistic Approach As a full-service Amazon agency, we often hear from clients struggling to boost their profits on Vendor Central. While wholesale price increases are important, they're just one piece of the puzzle. Profitability requires considering factors like Vendor Terms, marketing costs, invoice reconciliation, operational chargebacks, and ASIN-level profitability.  Read our latest blog to discover the secrets to Amazon Vendor profitability here: https://bit.ly/3NlHPmx By implementing these strategies, you can significantly improve your Amazon Vendor Central profits and achieve long-term success. #Amazon #VendorCentral #AmazonVendor

Join our COO, Michelle Sickle and MerchantSpring for a discussion on Amazon Vendor Central profitability on November 13th. Click the link below to register for the webinar.

❗ Reminder: Starting October 16th, you can inbound your meltable inventory to Amazon FBA! Here are our top 3 tips to make the most of the meltable season: Hybrid Method: Keep an FBA and FBM SKU active to prevent stockouts as Amazon focuses more heavily on outbound than inbound during Q4 Forecast: Use previous sales history to know when your peak is and how many weeks of supply you need Know When to Stop: Keep a close eye on your sell-thru rate. Don’t be caught with a lot of inventory to remove in April. This will incur removal/disposal fees that will impact your bottom line Drop a comment below to let us know what your top 3 Amazon Seller hacks are for meltables. #AmazonFBA

How can you improve your Amazon Click-Through Rate (CTR)? Creative Services play a pivotal role. ➡ First, start with your title. This is your chance to captivate potential buyers. Combine top keywords with engaging language that concisely highlights your product's features. Avoid fluff; clarity and impact are crucial to drawing shoppers in. ➡ Next, optimize your main image. This is your product's first impression. Amazon requires a high-quality image against a pure white background. Ensure the photo clearly represents your product at first glance. If applicable, make sure all text on the label is clear and legible. ➡ Make your content the strongest with A/B testing. Experimenting with different main images and titles can provide invaluable insights, improving CTR and conversion rates. By continuously refining your approach, you'll better resonate with your audience and ultimately drive sales. ➡ Your supporting images need to tell a true and clear story. Your images are powerful marketing tools. Showcase your product in real-life scenarios and use high-quality photography with readable text overlays to enhance understanding of your product's benefits. Click the link to see what Hinge Commerce can do to elevate your Amazon listings and improve your CTR: https://bit.ly/4aqMePa #amazon #ecommerce

It's time to learn how to master Amazon Channel Management! Amazon Channel Management is more than just listing products on Seller Central or Vendor Central—it’s about actively engaging with the market, fine-tuning strategies, and staying competitive. What You Should Focus On: - Understanding Seller Central vs. Vendor Central - Effective Inventory Management - Pricing Strategies - Product Listing Optimization - Leveraging Amazon Marketing Services - Your Fulfillment Options - Analytics Read more about what your brand can do to successfully manage your Amazon accounts at our blog here: https://bit.ly/4dmRNPe Unlock your brand’s full potential with Hinge Commerce so you can both succeed and avoid common Amazon pitfalls. Connect with us today to schedule a consultation>https://bit.ly/4aqMePa  #eCommerce #AmazonSellers #AmazonSEO #AmazonFBA #eCommerceSuccess

The team just returned from Amazon Accelerate 2024, and we're excited about the new programs and enhancements announced for Amazon sellers. Here are our top 5 insights: 1️⃣ Supply Chain Initiative: Amazon wants to be your complete logistics solution. Key takeaway: Consider testing Amazon's supply chain solutions and savings but be aware of potential loss of control. 2️⃣ Generative AI Expansion: New AI tools are available to automate tasks and create content. Key takeaway: Embrace AI with caution, it is easy to use but it may not fully capture your brand voice or adhere to compliance policies. 3️⃣ Enhanced Data Insights: New tools will provide deeper insights into customer behavior. Key takeaway: This will help you drive sales and new customer acquisition. 4️⃣ Amazon + TikTok Partnership: Amazon announced integrated shopping on TikTok. Key takeaway: Consider this opportunity, especially if you have a TikTok presence. 5️⃣ Amazon Business Advertising Solutions: Sellers can now optimize their ad campaigns for B2B customers. Key takeaway: This resolves a prior frustration and is a great new feature. Check out the full blog here:  https://bit.ly/3zJBmyt #AmazonAccelerate2024 #AmazonSeller

The team just returned from Amazon Accelerate 2024, and we're excited about the new programs and enhancements announced for Amazon sellers. Here are our top 5 insights: 1️⃣ Supply Chain Initiative: Amazon wants to be your complete logistics solution. Key takeaway: Consider testing Amazon's supply chain solutions and savings but be aware of potential loss of control. 2️⃣ Generative AI Expansion: New AI tools are available to automate tasks and create content. Key takeaway: Embrace AI with caution, it is easy to use but it may not fully capture your brand voice or adhere to compliance policies. 3️⃣ Enhanced Data Insights: New tools will provide deeper insights into customer behavior. Key takeaway: This will help you drive sales and new customer acquisition. 4️⃣ Amazon + TikTok Partnership: Amazon announced integrated shopping on TikTok. Key takeaway: Consider this opportunity, especially if you have a TikTok presence. 5️⃣ Amazon Business Advertising Solutions: Sellers can now optimize their ad campaigns for B2B customers. Key takeaway: This resolves a prior frustration and is a great new feature. Check out the full blog here:  https://bit.ly/3zJBmyt #AmazonAccelerate2024 #AmazonSeller

They’ve made us snackers for life! #delicious From Tajin-covered fruit gummies to sweet + salty and zesty + crunchy snacks, we highly recommend Snak Club. Check out some of the recent work we completed together, and also pick up a bag (or 10) next time hunger strikes. https://bit.ly/4eArhmw Our collaboration with Century Snacks, LLC. & Snak Club helped this fun brand revamp its Amazon product listings for a cohesive message across its many snack offerings. To reach new audiences and propel Snak Club as the ultimate go-to solution for cravings, we utilized competitor and SEO research, insider expertise, and Amazon best practices to create engaging content that’s on-brand and does justice to its many snack offerings. Here’s what Snak Club Director of E-commerce Marc Michalski had to say: "Partnering with Hinge Commerce was a breeze. They transformed our snack listings with a cohesive message and quick rollout. Efficient, effective, and a pleasure to work with!" #snakclub #hingecommerce #snack #amazon