History Factory

"Growing up with uniforms, sneakers were my way to express myself and those rare uniform-free days were all about showing off my style. I have a lot of love for adidas, Reebok and New Balance. It's incredible how what we wear can instantly take us back to a specific moment and remind us of what made those times so special." - Erin Narloch, Senior Director Business Insight & Performance

This September, we’re turning the spotlight on our staff. Follow along as our people share the brands and products for which they have the most nostalgia. We’ll also take a look at what brands can do to take advantage of these memories and emotional connections. #NostalgiaMarketing

The partnership between JPMorganChase and the U.S. Open is a premier example of strategic brand alignment and sports marketing. Originating in 1982 with Chemical Bank, this collaboration has seen multiple evolutionary stages—from the era of Chase Manhattan to the global presence of JPMorgan Chase. Each phase has leveraged the vast audience of the U.S. Open to enhance brand visibility and forge deep customer connections. Delve into the historical milestones of this notable partnership. #SportsMarketingExcellence #JPMorganChase

Explore the evolution of sponsorship, starting from ancient Greece around 330 BCE, where affluent citizens sponsored public events to boost their social status. The Romans continued these practices, supporting public spectacles and performances. The Renaissance-era Medici family further refined this tradition by backing figures like Michelangelo, combining arts patronage with political influence. This rich history of strategic patronage now informs modern corporate sponsorship, influencing brand development and public perception. Join us in uncovering how these historical strategies shape today’s business practices. #BusinessHistory #HistoryFactory

ROLEX’s golf sponsorship began in 1967 with Arnold Palmer and has since evolved into a cornerstone of its sports marketing. This partnership underscores Rolex’s commitment to precision and excellence as seen through its involvement in golf’s four major tournaments and support for top players. Delve into the rich history of Rolex’s engagement with golf, a testament to enduring corporate sponsorships. 🏌️♂️⌚ #RolexInGolf #CorporateSponsorship

On August 15, 1969, Woodstock kicked off a legendary three-day festival of peace and music, becoming a key moment in 1960s counterculture and paving the way for future music festivals.

In our latest podcast🎙, Dr. Clay Routledge dives deep into the powerful emotion of nostalgia—often misunderstood but incredibly influential. Discover how different types of nostalgia can enrich your life and help you find deeper meaning. 🎧 Don’t miss this insightful conversation!

It's #SXSW community voting time and we depend on your votes. Our SXSW panel, "The Nostalgia Effect: Brand Loyalty in Uncertain Times" will dive into one of our favorite topics, nostalgia, and how to create brand loyalty from it. Check it out and vote here 👉 https://lnkd.in/eUc3Hi5Q #nostalgia #sxsw2025 #vote #brandloyalty

Since 1928, Coca-Cola has been synonymous with the Olympic Games, standing as its longest continuous corporate partner. This relationship began at the Amsterdam Olympics, marking a historic move as the first-ever corporate sponsorship of this global event. Over the decades, Coca-Cola has not just witnessed but actively participated in the evolution of the Games, intertwining its brand with moments of triumph and unity. From transporting thousands of bottles to Amsterdam to pioneering global marketing campaigns, Coca-Cola's journey through the Olympics offers insights into strategic brand positioning and enduring partnerships in the corporate world. #CocaColaOlympics #BusinessHistory #StrategicMarketing

Today marks the anniversary of the Special Olympics, founded on July 20, 1968, by Eunice Kennedy Shriver. The first games kicked off in Chicago on August 2, 1968, showcasing the talents of athletes with intellectual disabilities. This movement has since championed inclusion and empowerment worldwide. Let’s celebrate the journey and achievements of these incredible athletes and the community they inspire. #Leadership #SpecialOlympics #SocialImpact