History Factory

Brand history is powerful, do you know why? 🔍 Authenticity 📝 Nostalgia 🤝 Community Read more in our latest report, "The Heritage Gap": https://lnkd.in/eRCu4BHu

Friends and colleagues – it’s been an eventful and productive week here at History Factory What a thrill to share that History Factory has been named Agency of the Year for the 2024 PR and Marketing Excellence Awards from the Business Intelligence Group! 🏆 It’s an honor to be recognized by an organization that values creativity, storytelling, and data-driven insights - principles at the heart of our approach to helping brands tell their stories. From discovering and re-imagining brands’ stories to shaping strategies for the future, we continue to demonstrate that an organization’s history is infinitely useful in their marketing and communications. Thank you to our team, clients, partners, and everyone in the History Factory community. The best is yet to come! Speaking of data insights, today we launched History Factory’s new report: The Heritage Gap—our latest look into how companies can leverage their history and institutional memory to drive performance. This report is a tool designed to help organizations turn untapped heritage into advantage. Access a link to the report in the comments below. But wait, there’s more! History Factory has also developed a first-of-its-kind Archives Management Capability Model. The model is a tool focused on developing and measuring the capability of an organization’s archival program. We collaborated with a diverse group of corporate archivists who provided input on a framework that enables decision-makers and their teams to assess their programs and prioritize what they seek to improve in support of their business priorities.  A link to the model is also below in the comments. Follow History Factory and stay tuned for more soon! #brandheritage #archives #HeritageGap #HistoryFactory #BusinessPerformance #InstitutionalMemory #MakeHistory #ArchivesCapabilityModel

We know brand history is important, but why? How? Read “The Heritage Gap” a new report by History Factory released today that explores the value of heritage content to customers, employees and job seekers, as well as what brands are doing (or not doing) to provide it. See where some of your favorite brands rank on the Brand Heritage Index, a comprehensive ranking of how companies maintain heritage and use it to make an impact. Download your copy here: https://lnkd.in/eRCu4BHu

We are thrilled to announce that History Factory was selected as Agency of the Year for the 2024 PR and Marketing Excellence Award from the Business Intelligence Group! This prestigious recognition serves as a testament to our unwavering commitment to driving value through creativity and strategic communications and of course ... history 💫 Congratulations team!! #winner #creativity #strategiccomms #agencyoftheyear

“We were wrong” is a rarely heard phrase in marketing, yet 86% of consumers agree that it’s important for companies to be open about their histories on social media. Want to learn more? Stay tuned this week for the launch of our report “The Heritage Gap.”

People are more attracted to authenticity in uncertain times. How can you position your brand accordingly? Sharing honest, relatable stories from your company’s journey is a good place to start. Learn how heritage can reinforce brand authenticity by checking out our blog post “5 Essential Ingredients for Authenticity”: https://lnkd.in/euGjyzyv #authenticity #blog #insight

Happy #AskAnArchivist Day! 📜✨ Today, starting at 9:15 am ET, our History Factory archivists are ready to answer your burning questions about preserving institutional memory, leveraging heritage for business results, and more. Whether you're curious about digital archiving, organizing artifacts, or creating a storytelling strategy, our experts are here to help! Drop your questions in the comments and stay tuned for real-time answers all day. Don't miss this opportunity to tap into decades of archival expertise. #HistoryFactory #Heritage #Archives #BusinessResults #Storytelling #AskAnArchivist

83% of customers trust companies that have been in business for a long time, according to our upcoming "The Heritage Gap" report. Stories from the past can demonstrate how a company puts its values into action and overcomes challenges, reinforcing credibility. Look out for our report next week to learn more about why people are craving brand history. #brandhistory #heritagegap #trust

Maintaining brand loyalty with Gen Z is at the top of many brands’ lists of priorities. What is at the top of this generation’s wish list for brands? Authenticity. We explore how Gen Z’s emphasis on transparency and real connection is changing the marketing world in our new blog post from our director of client planning Paul Woolf, “Why Gen Z Demands Authenticity: How Brands Can Build Trust with the Next Generation.” https://lnkd.in/erRyAjSg #genz #brandloyalty #authenticity

📢 And the Q3 Values Award goes to ... Verena Callahan! Verena's creative chops have benefitted many of our clients and her leadership and kindness allow everyone to operate at their best. She's also the missing member of Mount Rushmore 😂 Congratulations Verena! 💫 Check out her video here: https://lnkd.in/e6VbCDjj