Part 1 → All Ages: Why they’re more than just numbers.
brandx is sharing our design perspectives around inclusive signage which is more than just a means for wayfinding, it’s about creating a positive and easy-to-navigate environment for all: all ages, all identities, all cultures, and all abilities (both physical and neurological).
Firstly we’ll look at all ages.
In 2021, the global average life expectancy was just over 70 years. In 1800, no region had a life expectancy greater than 40. This remarkable increase in life expectancy over the past two centuries reflects significant advancements in medicine, public health, and living conditions.
In the past 200 years, we as humans have almost doubled our life spans, and as of 2023, this extension has resulted in an unprecedentedly diverse workforce comprising five distinct generations: traditionalists, baby boomers, gen x, millennials, and gen z, spanning ages 16-75. This diversity brings a wide range of experiences, skills, and perspectives to the table, enriching workplaces and communities alike.
When considering inclusivity in terms of signage, it is essential to recognize the diverse needs and preferences of these different age groups. Effective and inclusive signage must account for the varied ways people of different ages interact with their environment. In 1997, the US Census Bureau found that 7.7 million US citizens over 15 years of age “had difficulty seeing words/letters” and that “6.6 million people were unable to read printed signs at normal viewing distances.” This statistic almost doubles for users over 65 years old. Even though this is from 27 years ago, it’s still relevant as it informed best practices and standards that are still being used today.
From a business perspective, inclusive signage and environments are not only ethically sound but also economically advantageous. A museum that can host and entertain toddlers, children, teenagers, adults, and seniors will inevitably attract a broader audience and generate more revenue than one that caters exclusively to a single age group. Inclusive design fosters a welcoming atmosphere, encouraging repeat visits and positive word-of-mouth, thereby enhancing community engagement and financial success.
#signagedesign #signagesolutions #wayfindingdesign #brandexpert #inclusivity #universal #accessible #accessibility Chanel Dehond Carolina Madrigal Jackie Capone Tyler Lowe HLW