Ensure ROI when you send an EE to the SHRM conference - 5 things to do
As a CHRO in a private equity portco (CHROPE), you know how important ROI is in everything that you do. So, when one of your HR leaders comes to you and wants you to send them to the SHRM conference, you need to make sure you are getting your bang for the buck. Attending any conference can be a valuable investment of time and money, but maximizing the return on investment (ROI) requires careful planning and execution.
Five things you can do to maximize the ROI you’ll get out of sending one of your people to a SHRM conference:
Set clear goals: Before attending the conference, have them define what they hope to achieve. It might be networking, Recruiting, learning new skills, generating leads, or gaining industry insights.
Start with the end in mind: Set the expectation that when they return after the conference, they will facilitate a lunch and learn or the like, sharing learnings and key takeaways with the balance of your HR organization. This is a great way to enhance their presentation skills.
Review their gameplan, their schedule against the agenda: Work with your HR leader and review the conference agenda in advance. Prioritize sessions, workshops, and networking opportunities that align with your goals. If you fail to plan, you plan to fail.
Encourage active participation: You want to discourage the “back row mentality”. Set the expectation that they will engage in discussions, ask questions during sessions, and participate in workshops or group activities. Turn off the phone and lean in. Active participation will help them gain valuable insights, establish credibility, and make meaningful connections.
Evaluate your ROI: Do a post-mortem and assess the impact of attending the conference against your initial goals. Between airfare, hotels, and expenses, you likely spent a couple thousand dollars. Was it money well spent? Measure tangible outcomes such as new leads generated, skills acquired, or business opportunities identified. Use this evaluation to inform future decisions about attending similar events.
By setting clear goals and encouraging active participation, you can maximize the ROI of sending an ee to a conference, and leverage it to advance business objectives.
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