Heard it here!!!
Founder & CEO of I Hear Everything | Exec Producer & Host of MarTech Podcast ™ | Builder of Media Brands
It’s never easy to admit when you are wrong, but here it goes… Since starting the MarTech Podcast 7 years ago, I’ve taken the wrong approach to social media, mostly here on LinkedIn. My approach has been to try to “hack” social growth, and it has never worked. I’ve tried everything from ghostwriters to automated content repurposing, but none of it was authentic. The truth is, you can’t automate authenticity. I've made thousands of "connections" who I don't know, and they don't know me. So, I’m turning over a new leaf. Today marks the beginning of a founder-led marketing strategy for me, the MarTech Podcast, and I Hear Everything. From now on, every piece of content you see from me will be written by me. I will only use GPTs to help refine my ideas, but the voice is mine. You’ll also start seeing video clips from my interviews, capturing real conversations that reflect my genuine thoughts and experiences. It’s time for a more purposeful approach. No more cold outreach and inauthentic content. Here’s to a fresh start and using this platform for more authentic connections! #Authenticity #FounderLed #MarketingStrategy #SocialMedia #Leadership #mediabrand