IAB Tech Lab

And that’s a wrap on #IABTechLab’s #SignalShift 🎉 Thank you to everyone who attended and HUGE thank you to our sponsors Audigent, a part of Experian, Amazon Ads, Privacy Sandbox, The Trade Desk, Amazon Web Services (AWS), Didomi, LiveRamp, Ogury, and Optable!

Closing out #SignalShift we have Andrei Lapets wrapping things up for us! Going back to privacy safe attribution that Amazon Web Services (AWS), Expedia Group and TikTok discussed… Andrei provides an overview of the standard protocol from #IABTechLab! More on ADMaP here: https://okt.to/rmYqGP

DCR is a journey and depending on your business, match rates may be higher than you expect which is why testing is key. #IABTechLab’s Shailley Singh and Paramount’s Derek Nicol discuss how business, sales, legal and privacy alignment is key. So map out and communicate a roadmap. Review the PAIR standard here: https://okt.to/YtkFbS

#IABTechLab’s Shailley Singh and Paramount’s Derek Nicol up next to discuss implementing PAIR #SignalShift

Why a privacy taxonomy? Ethyca’s Neville Samuell explains that there are many rules in the ad tech ecosystem and finding a shared language (a consistent taxonomy) would help everyone navigate! #SignalShift

Learn how companies are adopting the privacy taxonomy from Ethyca’s Neville Samuell up next at #SignalShift!

Did you know that TikTok users watch a movie length worth of videos every day? That means brands need to understand how effective their investments are. Amazon Web Services (AWS)’s Shaila Mathias, TikTok’s Robin Shore, and Expedia Group's Lily Callaghan-Smith discuss how measurement is crucial for this in this era of protecting data while enabling privacy-enhanced analysis #SignalShift

Tune in for Amazon Web Services (AWS)’s Shaila Mathias, TikTok’s Robin Shore, and Expedia Group’s Lily Callaghan-Smith at #SignalShift where they will discuss privacy enhanced measurement for advanced campaign analytics!

So who understands the equation in this slide? Institute of Operational Privacy Design (IOPD)’s Akhilesh Srivastava explains how differential privacy can be incorporated into LLMs to address privacy concerns since the reality is while you may enjoy personalized recommendations, it increases privacy concerns #SignalShift

Mathieu Roche from ID5.io shares that ID’s are present in over 60% of requests! #IABTechLab’s Shailley Singh also joined by Hearst’s Jessica Hogue to discuss how Ad ID’s help improve targeting and frequency capping by allowing you to actually know who you are talking to #SignalShift